Lighting is no longer just an accessory — it’s becoming a core profit center for AV integrators. In this episode, Sam Koerbel sits down with CEDIA co-founder Tom Doherty and current CEO Daryl Friedman to explore why lighting is now a strategic focus for the custom integration industry.

They discuss:

• Why lighting represents the next big opportunity for integrators

• The challenges of adding lighting to your business model

• How CEDIA plans to educate and support its members

• What does this shift mean for the future of smart home integration

Whether you're already exploring lighting or still unsure where to start, this episode offers clarity, leadership, and insight into the future of residential technology.

AI is changing the game — but not the designer.
In this episode, Sarah Richter shares how she’s using AI to enhance creativity, save time, and stay focused on what really matters: the design.

We cover:
🎯 Where AI fits in early-stage workflows
📬 How it’s helping with client comms + marketing
🧠 Why curiosity (not code) is the key to using AI well

If you’ve been wondering how real designers are actually using AI — this one’s for you.

There’s a shift happening in the custom home world—AV integrators are stepping into lighting, but most don’t realize they’re now part of a much bigger story. This episode explores that turning point. It’s about power, partnership, and what happens when two expert worlds—lighting design and technology integration—finally meet.

Whether you're trying to add margin through lighting, avoid conflict on job sites, or just figure out what lighting designers actually do—this is your guide.

In this episode, renowned lighting designers Sean O’Connor and Thomas Paterson unpack:

This isn’t about fluff. It’s about real-world collaboration, respect, and helping integrators win in a space they’re just beginning to explore.

Mentorship isn’t a checkbox, a program, or a bullet point on a website—it’s a mindset. In this deeply reflective and energizing episode, Paige Donald joins Sam to challenge everything you think you know about mentoring.They explore what happens when teams build trust, lead with vulnerability, and invest in each other beyond just “doing the job.” You’ll hear how mentorship becomes the engine for creativity, loyalty, and long-term retention—an organic force that shapes culture from the inside out.From powerful real-world stories to actionable ideas, this episode offers a playbook for how to lead, grow, and belong in a team that thrives. Whether you're a leader, a designer, or someone looking to build better relationships at work—this episode will change the way you see mentorship.💬 Topics We Cover:-Why mentorship is more than a program-How vulnerability builds real trust-The difference between coaching and mentorship-Creating feedback loops that go both ways-Aligning teams through shared values-A culture-first approach to employee retention-How to build daily habits of connection-The hidden ROI of human-centered leadership-Real-world examples from SmithGroup’s team dynamics-The power of 10-minute check-ins🛠️ Who This Episode Is For:-Team leaders building long-term culture-Designers and creatives navigating mentorship-HR professionals rethinking retention-Anyone who believes people-process

Burn the Rulebook. Challenge Yourself. No Rules. Just Design + Creativity.

In this episode of the LytePOD, Keith Bradshaw — CEO and co-founder of Speirs Major — invites us into the mindset that has shaped one of the most iconic lighting design studios in the world.

From rejecting personal “style” to designing with emotional precision, Keith shares why the real competition is internal — and why great design demands risk, reflection, and the courage to start over again and again.

We talk about:

• Why lighting is a chameleon-like discipline

• The fear of repetition and creative stagnation

• How to lead a studio without losing creative fire

• Designing for feeling, not just form

• What separates good work from unforgettable work

This is a masterclass in creative discipline, and a rare glimpse into what it takes to stay great — even when no one’s watching.

Why can’t you just get a price for a light fixture? What exactly does a lighting rep do?

In this eye-opening episode, Sam sits down with Caitlin Mulligan to break down the architectural sales channel and shed light on the critical but often misunderstood role of manufacturers’ reps in the design and construction industry.From the pricing complexity of architectural products to the behind-the-scenes hustle for every purchase order, Caitlin explains the challenges, responsibilities, and realities of being a rep—and why it matters to designers, architects, and engineers alike.

Whether you’re an emerging designer, a seasoned architect, or curious about how materials actually get procured, this conversation pulls back the curtain on the sales process, so you can work smarter and build better relationships with reps.

Key Topics Covered:

✅ Why pricing a light fixture is more complex than you think

✅ The role of a manufacturer’s rep in the sales channel

✅ How reps support designers, architects, and engineers

✅ Why reps are tied to specific territories—and how that impacts projects

✅ How reps get compensated (and why they sometimes don’t)

✅ The hidden challenges of getting specified and staying specified

✅ The rep’s role in custom product modifications and technical support

✅ How reps influence product innovation by relaying market needs

✅ Why communication and transparency are key to mutual success

What does it mean to belong? In this honest and eye-opening episode, David Seok, associate and suido leader in NYC unpacks the sense of being a minority in a way that helps anyone understand what life is like when you don't look like other people—from cultural identity to hiring practices, mentorship, and representation.

Through personal stories as an Asian American designer, David reflects on unconscious bias, the power of community, and how to take real steps—big or small—toward creating inclusive workplaces where people feel seen.

Explore the reality of growing a design firm. Chip reflects on decades of experience—what he learned the hard way, how he approaches business decisions, and what he wishes young designers knew before launching their own studios. Whether you're a seasoned principal or just beginning your career, this episode is full of actionable advice for navigating the intersection of creativity and business.

Key Topics covered:

• Starting a design business: challenges and costs

• Why passion needs to be paired with business acumen

• How to scale without burning out

• Managing people, billing cycles, and mentorship

• Building trust, reputation, and referral networks

How can lighting help rebuild communities after a disaster? In this episode, we speak with homeowners who have lost everything, elected officials leading recovery efforts, and industry experts working to make reconstruction safer and more sustainable. Learn how lighting design is crucial in rebuilding efforts and what it takes to create a more resilient future.

Get involved: lightequity.org

A special thank you to these community advocates and sponsors:

Bartco - www.bartcolighting.com

Cerno- cernogroup.com

Cooper Lighting - www.cooperlighting.com

DMF - www.dmflighting.com

Prudential Lighting - www.prulite.com

As a former creative agency owner turned wellness coach, Shawna Bigby-Davis explores the unique challenges faced by creative professionals. She discusses the connection between creativity and the nervous system, how stress manifests in the body, and the importance of self-regulation for maintaining mental and physical well-being. Drawing from her own journey of overcoming autoimmune diseases, Shawna shares practical insights on recognizing burnout, embracing imperfection, and building sustainable creative practices.

The App: https://yourdaily.health/Summary of Topics:

1.The Creative Brain-Body Connection – Why creativity is a full-body experience, not just a mental process.

2. Understanding Burnout – How chronic stress impacts creatives and why it’s essential to listen to the body’s signals.

3. Perfectionism and External Validation – The hidden cost of seeking approval and striving for flawlessness in creative work.

4. Breaking the Cycle of Stress – Practical strategies for self-regulation and stress management.

5. Sustainable Creativity – How to balance professional demands while prioritizing personal well-being.

This episode is made possible thanks to Nightingale Lighting - Learn more