DESCRIPTION:

We’re diving deep into what ethical sales really look like when you care about dogs, people, and doing business the right way.

We break down:

Why cash is the lifeblood of your business (and not a dirty word)

How to be the bouncer of your own nightclub i.e. who gets in, who doesn’t

Why cramming your packages with PDFs and “extras” isn’t value, results are

We also talk money mindset, confidence, taking payment on the call, and how to drop that “please don’t answer” panic before every discovery chat.

You can care deeply and charge properly. It's not selling out, it's running a sustainable, ethical business that helps more dogs and humans long-term.

Giving a shit is the strategy. Getting shit done is the method.

KEY TAKEAWAYS

There really is nothing “icky” about sales. If you have something someone needs, you are actually doing them a good turn by telling them about it.

Selling with purpose means offering your services in a way that genuinely serves your clients, while aligning with your values. The aim is to make sales that benefits everyone involved.

When you know you truly have the solution that person is seeking, selling becomes much easier. 

Focusing on delivering real value and results, automatically leads to financial success.

Build your confidence in the service you offer. If something needs tweaking to make it better, tweak it.

Don´t sell by undervaluing what you have to offer. Each sale needs to be a genuine win-win. Both you and your client need to get something of value from the transaction.

Ensure you are targeting people you can genuinely help and that you are happy to work with.

It is far easier to sell a simple, highly targeted service than it is to try to sell something complicated.

Make it really quick and easy for the person to pay.

BEST MOMENTS

“We are talking about selling with purpose.”

"I don't want to be the world's best kept secret, because it doesn't help anybody."

"It really baffles my brain that as business owners, we think that selling is a bad thing." 

"Why can't you make money and still be the most caring person ever?"

"If all the win is for the client and you're losing out, how is that sustainable?"

"You will burn yourself out. You'll overwhelm yourself, you'll wish you hadn't included all that stuff that you've included."

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/