In this clip, Cole Gordon breaks down why so many entrepreneurs struggle to hire top-tier sales reps – no matter how many interviews they run or how flashy their job posts are.

Most think they have a hiring problem… but what they really have is an offer problem.

If the right candidates aren't saying yes – or aren't even showing up – it's probably because the opportunity doesn't match what elite reps are actually looking for.

If you're stuck cycling through underwhelming hires, you can't miss this one. Tune in!

Enjoyed this clip? Check out our full interview with Cole: https://youtu.be/Rk-D-3DnSVA