This week I'm joined by leadership communication expert and bestselling author Mark Leruste. Known for helping thousands of leaders at Google, Nike, and the Premier League tell better stories, Mark shares why most speakers are focusing on the wrong thing. It's not your bio that gets you booked—it's how you connect. We talk about building a "vending machine" of stories, how to introduce yourself so people lean in (not glaze over), and why being a little imperfect in public can make you more powerful. If you're ready to tell a better story, this one's for you.