In this conversation, Dave Prior speaks with Ashley Lucio about her extensive experience in communications, particularly focusing on the differences between internal communications and marketing. They discuss the challenges organizations face in deploying AI technologies and the importance of having communication professionals involved in these processes. Ashley emphasizes the need for effective communication strategies to manage organizational change and the potential pitfalls of neglecting this aspect. The conversation also touches on the evolving role of AI in communications and the necessity for a balanced approach that leverages technology while maintaining human insight.

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Takeaways

• Ashley Lucio has a diverse background in communications, marketing, and internal communications.

• Internal communications focus on employee engagement and understanding sentiment, distinct from marketing and PR.

• Effective communication is crucial during organizational changes, especially with AI deployment.

• Leadership plays a significant role in shaping communication strategies within organizations.

• Cognitive dissonance can arise when company values do not align with employee experiences.

• AI deployment should involve communication professionals to foresee potential issues.

• Organizations often rush AI implementations without proper planning or communication.

• The role of communications in project management is often undervalued but essential for success.

• AI can enhance efficiency in communications but should not replace human insight.

• The future of communications will require a balance between technology and human creativity.

Chapters

03:11 Introduction and Background

05:40 The Role of Communications in Organizations

09:00 Internal vs External Communications

12:26 The Impact of AI on Organizational Messaging

17:36 The Need for Communication Professionals in Change Management

22:23 The Importance of Holistic Communication Strategies

24:02 The Role of Data in AI Development

24:45 Communication Strategies in AI Implementation

25:50 Damage Control in AI Adoption

26:35 Pilot Programs and Scaling AI Solutions

28:34 The Value of Project Management and Communication

29:44 Metrics of Success in Internal Communications

30:43 The Importance of Intentional Messaging

32:48 AI's Impact on Communication Roles

34:29 The Future of AI in Creative Fields

36:14 Using AI as a Tool, Not a Replacement

Contacting Ashley

LinkedIn: http://linkedin.com/in/alucio

Other Links:

The Agile Network - Resilient: Adapt and Thrive (10/7- 10/8):

https://tinyurl.com/ynj5wjjm

Productivity Survival with Dave Prior and Mark Kilby

https://tinyurl.com/3zbdst52 (Use DavesDeep75 for a special discounted price)

DC Lean Agile Meetup - No One Is Coming to Save You with Dave Prior (10/8 12 PM Eastern):

https://www.meetup.com/dc-lean-agile/events/310850331/