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You snooze, you lose

means if you wait or hesitate, you may miss an opportunity.
Examples:

1- She always wanted to tell her father how much she appreciated him, but she kept waiting for the perfect moment — and when she finally tried, it was too late. You snooze, you lose.
2- He had a brilliant business idea but hesitated out of fear, and months later someone else launched exactly the same thing. You snooze, you lose.