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Ash and Kane talk about the differences between an independent creator (you!) and famous podcasters. They highlight why it may feel like you are having to put in so much more work than someone famous but also the advantages you have as an independent creator including being a better interviewer and getting better sponsorship deals

KEY TAKEAWAYS

• Famous podcasters have a lot of backing, through ads and sponsors, they often ‘pay to win’
• It can be frustrating seeing celebrities who don’t care about podcasting put in so little effort but hit the charts
• Independent creators are almost always better hosts
• Don’t take inspiration from celebrity podcasts, often what they are doing isn’t good they are only doing well because of how much they are being pushed
• Put your name in full on the artwork

BEST MOMENTS

“So many celebrity podcasters are so awful”

“These guys don’t actually give a shit”

“Sponsors will give more money to people who have built their name”

"Most people don't have to invest that much into their podcast"

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]