Harley & Sonia dive deeper into a topic from a previous episode on follower count to discuss why the 30k - 50k follower count (on IG) is the most desirable and lucrative for creators and brands alike.

Sonia discloses rates and KPI outcomes from a recent brand campaign to further back their previous assumptions about this level of influencer. Emerging creators and brands should take notes regarding these rates, strategies and more in this jam-packed episode. 

Timestamps:

• [0:22] If you like it, like it.
• [3:44] The 30k-50k range is the sweet spot.
• [5:28] Rates for 30k followers vs 100k+ followers.
• [10:33] Engagement rates between these groups. 
• [14:19] Thinking about community as you get close to 30k is crucial.
• [18:13] Takeaways. 

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

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