After working as a fashion brand marketer for 10 years, he moved his life in Seoul to Jeju Island and chose to become a farmer. Using his experience as a fashion brand marketer, he became a farmer who created a brand of his own. He created the brand , meaning just doing things that he loves, to sell agricultural products. For 4 years now, he has been doing eco-friendly farming for the environment and better life of Jeju. He is also working to show that there is no limit to what a farmer can do. He has made carrot jam with the crops that he has grown and developed snacks for pets for his dog, Haruki. In addition, he is collaborating with other brands to create various goods such as socks and clothes.