Josh Golden, Chief Marketing Officer at Quad, joins Megan Lynch. Quad and a Harris Poll has found that Gen Z and Millennials want a 'physical experience', think it’s 'fun' to stand in line and that they’re 'part of a cultural moment' when enjoying a hyped retailer or pop-up. 86% of Gen Z and Millennials report that 'Touching and feeling products are essential to my purchase decisions.' www.quad.com