I don't suggest people control their emotions. They need to control their behavior. What I want them to do is I want them to master their emotion. Because when you control your emotion, what you're saying is, "This is something like a wild horse that I need to control, I need to take control here, otherwise it's going to hurt me". No, what you need to do is, you need to master that emotion just like you master and train the horse, so that now you can use the horse to get you where you want to go.

When I start with businesses, I start building them from that point of domination, from the sales aspect, not a marketing. Let's break this down, let's figure out what your story is, what you're trying to produce, because in all essence, and I tell people, 60% of sales is confidence, that's what it is.