In this Roofing Road Trips® episode, host Megan Ellsworth sits down with Rebecca Mayo, director of partnerships for gFour Marketing to share how contractors can generate more high-quality leads through customer referrals. From turning every project into a marketing opportunity to using your CRM for smarter follow-up, learn how to train your team, reward your best customers and create a referral system that keeps your crews busy all year long. Kick off the new year with a plan built for roofing success.

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