Timdavisonline (00:50.63)

All right guys, we've all heard about the unique selling proposition, the 60 second elevator speech, right? And what that really is at the end of the day is when somebody asks you what you do for a living, what is your answer? And do you have a compelling enough answer that causes them to think of a referral for you? Okay. Now we're going to cover that today. So I'm going to give you a fill in the blank, unique selling proposition. And I guarantee you, if you get really good at this and you use it, you'll generate more referrals in the next 30 to 60 days than you ever thought possible.

Timdavisonline (01:20.582)

So here's what the fill in the blank is. My name is blank and I work with blank who want blank so they can blank. Okay. That's it. So let's say a real estate agent comes to me they're like, Hey, tell me about yourself. My name's Tim. I'm in the mortgage business and I work with real estate agents who want a loan officer who answers their phone, gives the approval.

Timdavisonline (01:46.704)

keeps them updated and doesn't call them with last minute problems and closes on time so they can focus on building their real estate business. See how that addresses the thing that they really would love to have? Let's go with another example. Let's say I'm out and I meet a financial planner, right? And they say, well, what do you do? Well, my name's Tim, I'm in the mortgage business and I work with financial planners who want a really good loan officer that they can trust.

Timdavisonline (02:13.808)

to get their clients into good financial positions so their clients can free up more cash to invest with you as the financial planner. See how that works? We can use that with anybody. Let's just say we meet a young couple, maybe at church or at the gym. They're like, hey, tell us about yourself. well, my name's Tim and I work with young couples just like yourself who are getting started and looking to purchase that first home. And I'll walk them through the process so they completely understand and they can get a home and start.

Timdavisonline (02:43.386)

building a family and building wealth and really getting involved in their community. So it's a real easy fill in the blank, but you have to practice it. You have to practice it so that you can, whenever you meet somebody, you can easily adjust. So you have to practice the script and you also have to practice walking in their shoes because the key to the script is addressing the problems that they have. So you really have to think and walk in their shoes. Does that make sense, guys?

Timdavisonline (03:10.766)

Okay. That's the fill in the blank script. Use it for years. Works great. Now, obviously all these years I've been practicing it, you've got to do the same. Cause here's what I know guys, somebody out there is going to get a mortgage today. They're going to call somebody. Why don't they call you? It can't be a secret agent. You got to get yourself known. You got to go find and lock that loan and have that successful day. And if you need more help, we have coaching. It's our group coaching program. You can get involved for only $1. Get you involved for 30 days, four coaching sessions, access to all the marketing.

Timdavisonline (03:40.654)

material. It's a great deal. Check out theoriginatorsguide.com. Keep listening to podcast. Have an awesome