Most dealers are using AI like a glorified Google search. Type something in, get something back, move on. That is not wrong exactly, but it is leaving a lot on the table. Brent Wees and Will Benedicks have a sharper way of thinking about it. Knowledge is now scalable through AI. An agent scales the execution of that knowledge. Most people are only using the first half. In this episode, they walk through the RIPE framework for writing prompts that actually do what you need them to do, explain what separates a basic prompt from a working AI agent, and describe how they got eight countries worth of dealers to build a vendor evaluation agent live at NADA in under 35 minutes.

There are quick wins in here for sales, service and marketing. The kind you can actually go back and use today.

What's covered:

• The difference between using AI for an answer and building an agent that automates the execution • RIPE framework in full: Role, Instructions, Parameters and Exceptions, with real dealership examples • The NADA hackathon: how a vendor evaluation agent was built live with dealers in 32 minutes • Why lazy prompts waste time and how to brief AI the same way you would brief a new sales consultant • Sales quick win: washing customer communications through AI to turn a six out of ten into an eight • Service quick win: using AI to translate fault codes and technical findings into plain customer language • Marketing quick win: using AI to plan quarters ahead instead of waiting to be told what to put in market • How to prompt for the prompt, and why this is the fastest way to build your AI literacy

Brent Wees is a certified AI trainer with 25 years in automotive marketing, including agency work with Toyota and Lexus. He builds hands-on AI hackathons at dealer conferences specifically because he knows that dealers learn by doing, not by watching slide decks. Will Benedicks is Operations Director at Proctor dealerships, with a career that started on the showroom floor and spans sales, finance, compliance and multi-site operations. He is also the kind of person who puts his hand up in a room full of senior operators and asks the question everyone else was too embarrassed to ask.

If you have ever typed a lazy prompt and wondered why AI is not delivering for your business, Brent and Will fix that in this episode.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk