A Jurassic Park clip at an audio-visual store in Indianapolis got Seth Little thinking about smart homes as a teenager in the 1990s. That moment led him to a career in energy efficiency. Today, he's the director of market development and partnerships at CLEAResult, one of North America's largest energy efficiency implementation firms.

Seth has a provocative take on the energy transition: attic insulation is a grid-responsive asset. While the industry has been moving toward digital solutions, Seth argues that traditional efficiency measures should complement, not replace, active technologies. Unlike demand response programs that require internet connectivity, a well-insulated attic is always working to reduce peak demand—and it's often more cost-effective than deploying multiple digital systems.

This week on With Great Power, Seth explains why we need a full set of solutions to achieve grid responsiveness, how high-resolution meter data is changing program design, and why utilities need to do more with customer data.

With Great Power is a co-production of GridX and Latitude Studios.

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Credits: Hosted by Brad Langley. Produced by Erin Hardick. Edited by Anne Bailey. Original music and engineering by Sean Marquand. Stephen Lacey is executive editor. The Grid X production team includes Jenni Barber, Samantha McCabe, and Brad Langley.