In this episode I’m diving into something absolutely crucial: your audience. They're the lifeblood of your business and without them, who is buying your products or services? I want to focus on how you can balance putting yourself at the centre of your brand while deeply understanding your audience, instead of building your brand around your audience and what kind of person you think they need. For me, I fully believe that’s what it takes to create a connection that feels authentic and aligned.

What I cover in this episode:

• Why you should focus on you as the brand’s essence instead of building your brand around your audience 
• Strategies to help you align with your audience
• Understanding how your audience currently feels versus how they want to feel
• How to stop pretending to be something you’re not to appeal to an ideal group of people

Get instant access to the Audience Attraction Masterclass here.

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Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

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