As B2B brands focus more and more on brand awareness activities, we’ve noticed that many of them do not have an established or consistent brand voice. They want to make more content, but lack the framework needed to ensure all the content has the same voice. 

In this episode of “Death to the Corporate Video,” Guy and Hope discuss:

• What a brand voice is
• Why it’s essential for building B2B brand awareness
• How to create one (or check if you have one)

Before you think, “But wait, we have a brand voice. It’s definitely a line in our brand book” and skip this episode, ask anyone who creates content for your brand what it is. If they don’t all give you the same answer, you don’t have a brand voice.

Oh, and listen all the way to the end for a surprise announcement.

Learn more about Guy, Hope and Umault at umault.com