Krista Macomber, analyst from the Futurum Group, joins us this week to talk about a number of things, but one thing really bubbled up to the top: co-opting of marketing terms. That is, it's probably using terms to describe their product, because they think you want to hear them. Two big ones these days are "air gapped" and "immutable." Krista and Mr. Backup talk about what these terms really mean – and whether or not your product should be using them to describe their product. You may not get any answers from this episode, but your darn sure will get some questions to back to your backup vendor with.