Try using Netflix as a creative thinking trigger. Think about one of your favourite box sets or series or films or programmes, and then jot down everything that’s to do with that show – the characters, the themes, the music, the location, the storylines…
Why the heck is that useful for your business? So, if you use those triggers, and you start spidering down even more, you can apply those concepts and those thoughts to whatever it is you’re creating. You have to kind of go with the freeform thinking at first, and let it sound as nuts as it’s going to sound, and then start to play. This is all about having your own personal playbook.
If you start playing you end up having a lot of fun, for one, which is always a good thing because that really connects your clients to you. But also, if you’re creating stuff and finding points of difference you are going to stand out from people who are all doing the same things. And it will help you uncover some new language and some new words, because the more you delve into different parts of your brain, into unexpected themes, unexpected mixtures of stuff, the more you come out with different outcomes. You’ll find your blog posts are flowing. You’ll find your content ideas are thriving. You’ll find you’re inspired a lot more often.