Your Book Your Business Podcast

Today's guest Trevor Silvester is the author of five books and is about to publish his sixth book GROW! Personal development for parents.

I wanted to find out how Trevor has come up with his ideas for his books and find out the secrets behind how he plans his books so that he can keep publishing such great content with apparent ease.

About Trevor Silvester

Trevor is the founder of Cognitive Hypnotherapy and the Training Director of The Quest Institute.  He is a practising therapist with a clinic in Harley Street. His first book was self-published in 2003 and he has since gone on to write five other books.  The last three of those books have been published by Hodder & Stoughton. He has been published in four languages and in the USA by Penguin.

Today's guest is Cindy Michelle Waterfield, co-founder of iwantaspeaker.com. 

1.3 million events happened in the UK alone last year. 80% of these used an external speaker or trainer. 12% of these will have a budget of over £100,000 for speakers.

Knowing that, how can you be one of those speakers who gets paid for your presentations?

Cindy gives her top tips for becoming a valued speaker so that you can earn money from your speaking events.

About Cindy Michelle Waterfield

Strategic Marketer, Speaking Strategist & Co-Founder of iwantaspeaker.com Renown in her industry for being "Brutally Honest" and "Delightfully Cynical", many seek her knowledge and experience because she is like a good friend - not afraid to tell you the things you need to know but others are; too afraid, too embarrassed, or too shy to tell you.

Because she researches and asks the questions others don't like to ask, her process is sometimes mentally tough, but by the end of it, she'll be able to show you the goals that will save time and budget and leave you knowing what you need to be doing to get the ROI you desire.

Having worked with some of industries leading gurus and business leaders, Cindy brings a wealth of experience and connects the roles of marketing, sales, business and communication, as well as drive to manage costs and establish strategic, mutually beneficial partnerships and relationships with users, stakeholders, vendors and service providers. 

Jeremy is an Accredited Master Executive Coach and a Certified Master Trainer of NLP. He is author of several books: NLP for Business Success, Successful NLP For The Results You Want, The NLP Pocket Handbook, Ahead of the Game and The Little NLP Workbook.

In 1999 Jeremy formed The Lazarus Consultancy which specialises in training and coaching the applications of NLP in business, coaching and sport. His clients include blue chips, SME's, NHS trusts, charities and elite athletes.

Sarah Lucas is an Author, International Speaker, Businesswoman, Radio Presenter, Ironman and Mumma. 

Sarah…..aka 'Bird' is the founder of Birdonabike. All her friends and family call her 'Bird' she would love you to do the same.

She lives and breathes supporting YOU to believe in the health of your lives.

By using simple daily rituals, you will have energy like never before. Creating Peak performance.

Bird takes you where you are at this moment and creates strategies the you can action… TODAY.

Today's guest Moira Geary is a renowned business coach and author who's recent book Wake Up And Change Your Life saw her featured recently in the Irish Times. Moira talks about the importance of knowing the business strategy when you publish your book and about how her unique approach has meant she has recouped all of her publishing costs within months of publication.

About Moira Geary

Moira Geary, The Recombobulator®, author of Wake Up And Change Your Life is an ordinary woman with a rare and proven ability to help people achieve extraordinary results. She is the "been there, done that" girl, working with people to overcome what she has overcome herself. She truly believes that it is paramount for her to personally experience adversity and surmount it before she can show others how to be happy and successful.

Mum to three sons and wife to Jeff, Moira has gained formal training and experience in a wide number of disciplines, including general nursing, midwifery and many holistic modalities, since 1980. A Neuro-Linguistic Programming (NLP) Practitioner and Trainer, Moira is expert in cognitive reimprinting and neurological repatterning. Working with the world's leading mind experts over the years, Moira now runs her own very successful personal development company. Founder of World Positivity Day, Moira is a regular contributor to the media. Over the last decade, Moira has taught thousands of people all over the world how to manage stress and fear so they can create the good lives they deserve.

I met Jutta at a conference recently and was inspired by her charisma and enthusiasm to share her expert knowledge of midwifery.

Jutta is an Amazon bestselling author with her book Happy Birthing Days.

In this interview, Jutta shares how publishing her book has transformed her business, the challenges she faced when she was writing it and how she now uses her book to grow her reputation and her business.

About Jutta Wohlrab

Jutta Wohlrab is a bestselling author, an enthusiastic and inspiring midwife, trainer, yogi and international speaker with over thirty years' experience. She is based in Berlin and Australia and enjoys traveling and connecting with people all over the world. Her vision is that women all over the world can have joyful safe and happy birth. Being an expert in woman's health, Jutta enjoys learning and connecting things together for body, mind and soul to help women, their partners and other professionals to get the life and results they really want. Jutta loves to share her knowledge in a light and entertaining way and is well known for her fun ways of speaking and teaching. 

I attended a workshop run by this week's guest, Julie Hall and was immediately stuck by Julie's knowledge and expertise about marketing. I loved her no-nonsense, practical approach and have invited Julie to come on the podcast today to talk in particular about how you can use blogging to promote your book. 

Julie doesn't hold back on sharing her expertise and suggests tools to make blogging easier and gives practical tips to make your blogs appeal to your audience. 

About Julie Hall

Here's my bio... Julie Hall is the founder of The School of Marketing, a London based training company that specialises in marketing workshops for sole traders and small businesses. Prior to that, she founded and ran the fabulous community for women entrepreneurs, Women Unlimited where she taught over 5000 female entrepreneurs the ins and outs of how to create and market their own business and if that wasn't enough, she also runs a small business web design agency called Springmedia. She is a self-confessed geek and loves all things to do with social media, blogging WordPress and marketing on the web.

I was delighted to meet Lucy McCarraher recently at an event where she was speaking about the benefits of publishing a book for your business. Lucy and her business partner Joe McGregor founded Rethink Press in 2011, a hybrid publishing company, to help entrepreneurs publish books that grow their businesses. I invited Lucy to the Your Book Your Business podcast because I was so impressed with the model they have created at Rethink press which supports the author right through the whole of the book writing and publishing journey. 

About Lucy McCarraher

Lucy McCarraher started her first publishing company while she was at university, and has been publishing, editing and writing ever since. She has been a magazine and book editor, print and TV journalist in Australia; a writers' agent and editor for Methuen in London; as Director of Development at Lifetime Productions International, she developed, script-wrote and edited UK and international TV series.

Lucy is the Publishing Mentor for the UK Key Person of Influence Programme and a work-life balance expert. Her first novel, Blood and Water, was published by Macmillan New Writing. Lucy's self help books include A Simpler Life, The Real Secret, and How To Write Fiction Without The Fuss. Lucy has a post-graduate diploma in teaching Creative Writing and Literacy and is an experienced writing coach and trainer.

Todays Guest

I had the pleasure of interviewing Jaha Knight about her style of branding. As an author of several books, Jaha really understands why branding is essential when you write a book.

In this interview, Jaha talks honestly about the mistakes she has made with aligning her books with her business and how she now helps other business owners create a branding that shows off who they really are and want to be.

About Jaha Knight

As one of the nation's leading experts on business and strategy, clarity of purpose and execution. Branding Amazon Jaha Knight is the founder of Karasi Media Group a branding and marketing agency. Karasi Media Group is an agency focused on aligning technology with operational and marketing innovation across companies.

Jaha works with entrepreneurs to build their business brands, dominate their niche and serve clients with a consistent and repeatable experience. Jaha takes new entrepreneurs from A-Z in business by teaching them leadership strategies and how to develop and market their world-class talent into multiple streams of income.

I had the pleasure of interviewing Jamie Smart for this weeks podcast about his book Clarity and how he built his business around the book. Jamie shares how he engaged his community as he wrote the book and how he got his publishing deal.

Now Jamie is set to publish his next book Results and shares his struggles to write the book and how he got it finished.

About Jamie Smart

Jamie Smart is a number 1 bestselling author, coach and educator. He is a renowned speaker, presenting regularly at major conferences worldwide. He shows individuals and organizations the unexpected keys to clarity; the ultimate leverage point for creating profound transformation and meaningful results. His books include CLARITY: Clear Mind, Better Performance, Bigger Results and The Little Book of Clarity. His latest book is RESULTS: Think Less, Achieve More