Your Breakout Book

As a publicist, I am constantly hearing from people that they “want to get their name out there” or that they “need more media coverage.” But in my 10 years working in PR, I find that most people really don’t understand the different types of media coverage and they role they play in their promotion campaign. Today, I'm clarifying the difference between publicity (earned media) and marketing (placed media), and the different roles they play in your media campaign.

If you're looking to launch your own book PR campaign without the guesswork, I encourage you to check out Your Breakout Book. Your monthly membership will give you access to trainings and templates that provide a step-by-step process to securing media coverage and executing a marketing campaign. Plus, you'll have access to a veteran publicist (that's me!) and a community of savvy authors. Visit http://kayepublicity.com/yourbreakoutbook for more info!

Is it better to reach a new reader or cultivate a relationship with an existing one? A variation of this question is, is it more expensive to sign a new client or re-up with an existing one?

Too often, authors are only focused on reaching new readers, when in fact, nurturing their relationship with their existing readers can lead to a myriad of opportunities. A single sale can lead to:

·       More books purchased

·       Reviews posted to Goodreads and Amazon

·       Word of mouth

·       More first-week sales of the next book

In this week's episode, we dive into how authors can nurture a loyal community of fans, leading to more sales with less effort.

Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit https://kayepublicity.com/yourbreakoutbook  to become a member.

Readers are risk averse. They don’t want to invest time and money on something unless they know it’s good. According to Nielsen, 60% of readers buy books from authors they like or because they’ve enjoyed other books in that series. Statistically speaking, this means that 60% of the reading public won’t take a chance on an author they’ve never heard of. By establishing a clear author brand, you will convey to readers what your book is like and provide reassurance that they will enjoy it.

In today's episode, you will learn how to identify, create, and establish your unique author brand. I created a free worksheet to help you through this process. Visit https://kayepublicity.com/brandworksheet/ to download and use it as you listen to the episode.

Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit https://kayepublicity.com/yourbreakoutbook  to become a member.

Welcome to Your Breakout Book, the podcast that helps authors like you write, publish and prosper. I’m Dana Kaye, the founder of Kaye Publicity, and I’ve dedicated the majority of my life to helping authors establish their brands and reach more readers. I believe that every author, regardless of genre and publishing path, has the ability to cultivate an engaged community of readers, increase their sales, and have a thriving writing career.

But let me be clear, my methods are not one-size-fits-all, nor do they rely on quick-and-easy marketing tactics. If you’re looking to throw money at your problem and become an instant overnight success, then stop listening now. But if you’re looking to implement long-term, sustainable strategies that ensure your readers will come back for every book you write, then you, my friend, are in the right place.

If you're ready to launch your own book with the help of a veteran publicist and community of savvy authors, then I encourage you to become a member of Your Breakout Book. Click here to join!