Your Bright Personal Brand

Whether you're launching a book, redefining your thought leadership, or simply looking to show up more authentically online, this episode is a masterclass in strategic and intentional personal branding.

What You'll Learn in This Episode:

1. Why Branding Is More Than Design: My guest, Heidi Yarger, breaks down the four W's of personal branding—what you do, why you do it, who you do it for, and why you're awesome—and explains how these pillars create a cohesive and authentic presence across all touchpoints.

2. The Power of Visual Storytelling: Learn how design, copy, and imagery combine to craft an immersive experience for your audience, whether you're creating a book launch strategy or marketing a high-end brand.

3. Overcoming the Fear of Showing Up: Discover why so many experts hesitate to promote themselves online and how Heidi helps clients push past discomfort to build connection and confidence in their messaging.

4. Consistency Is Key: Heidi emphasizes the importance of maintaining a cohesive, high-quality presence across platforms like Instagram, LinkedIn, and even TikTok to ensure your brand stands out in the crowded digital space.

Guest Bio: Heidi Yarger is the founder and creative director of Spitfiregirl, an agency that transforms authors and thought leaders into brands that dominate their industries. From crafting magnetic online presences to designing book covers that leave a legacy, Heidi and her team specialize in helping clients go beyond traditional marketing. With a client roster that includes best-selling authors and internationally recognized experts, Heidi is passionate about helping people show up authentically and powerfully in the world.

Resources and Links:

• Connect with Heidi Yarger:

• Website: spitfiregirldesign.com

• Instagram: @TheSpitfireGirl

• LinkedIn: Heidi Yarger

• Download the first four chapters of Find Your Clear Vision for free: bebrightlisa.com

If you're an author or thought leader looking to elevate your brand—or if you're simply curious about how to make an unforgettable impression online—this episode is for you. Tune in now and share it with someone who needs to hear these powerful insights!

Here are the top five self-sabotaging patterns I see in purpose-driven women and, most importantly, how to break free from them.

These patterns don't just impact your personal growth—they also prevent you from stepping into your leadership potential and building a bold, authentic personal brand.

Here's the thing: You can't build a brand or life that aligns with your vision if you're stuck in perfectionism, fear of success, or over-committing to distractions.

Whether you're navigating burnout, striving for clarity, or simply ready to let your light shine brighter, this episode offers practical insights to help you move past these blocks and into alignment with your vision.

Tune in to learn:

1. The top five self-sabotaging patterns that ambitious women face, from perfectionism to avoidance.
2. How these patterns directly impact your ability to grow as a leader and create a personal brand that truly reflects your authentic self.
3. Practical strategies to realign your focus and energy toward your clear vision and long-term success.

Ready to break free and step into your most aligned year yet? Let's move past these roadblocks together!

******

Download the first 4 chapters of my best-selling book: Find Your Clear Vision for free!

Go to my website

Follow me on Instagram

Connect with me on LinkedIn

"I feel like Lisa created this podcast for me!" If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- to find their clear vision and bring it into the world. Here's how.

1. Go to the show's page:
2. Scroll to the bottom
3. Tap to rate with five stars, and select "Write a Review." Also, if you haven't done so already, follow the podcast. Be bright, Lisa

In this episode, I sit down with Sue Kirchner, founder of Brand Strong Marketing and host of the Turbo Branding Show. We dive into what it takes to build a brand that stands out, how personal storytelling transforms your messaging, and why brave brand decisions are the key to growth.

Whether you're an entrepreneur, creative professional, or simply seeking clarity in your personal or professional brand, Sue's insights will inspire you to make bold moves and build a brand that truly reflects your vision.

1. Brave Brand Decisions: Discover why saying NO to the wrong audience is as powerful as saying yes to your ideal clients—and how it can transform your growth.
2. The Role of Personal Storytelling: Learn how Sue stepped out of her comfort zone, embraced vulnerability, and crafted a signature talk that reflects her passion and purpose.
3. Building a Wow! Brand: Explore Sue's Brand Strong Methodology, a proven process for creating brands that attract the right customers, scale successfully, and stand out in the marketplace.

About the Guest: Sue Kirchner, founder of Brand Strong Marketing, has over 25 years of experience helping businesses create Wow! brands. Her Brand Strong Methodology has empowered organizations to scale faster, enter new markets, and create incredible customer experiences. Sue is also the host of the Turbo Branding Show, where she shares actionable insights for founders and CEOs to ignite their growth.

Tune in for this inspiring conversation, and walk away with practical strategies to build a brand—and a vision—that truly lights you up!

******

Download the first 4 chapters of my best-selling book: Find Your Clear Vision for free!

Go to my website

Follow me on Instagram

Connect with me on LinkedIn

"I feel like Lisa created this podcast for me!" If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- to find their clear vision and bring it into the world. Here's how.

1. Go to the show's page:
2. Scroll to the bottom
3. Tap to rate with five stars, and select "Write a Review." Also, if you haven't done so already, follow the podcast. Be bright, Lisa

The winter solstice isn't just the longest night of the year; it's a sacred opportunity to reflect, release, and welcome in the light.

In this episode, I share 3 powerful practices to honor the darkness within and harness this powerful time to set intentions for the year ahead.

1. The Power of Ritual: Understand how rituals can transform your energy and help you navigate the changes ahead in 2025.
2. Sitting in the Dark: Embrace the stillness and process feelings of grief and loss—this is where true growth begins.
3. Candle Rituals: Learn how to use the symbolism of light and dark candles to reflect on what you're letting go and what you're inviting in.

One listener shared:

"Lisa reminded me that it's okay to sit with my feelings. I've started my own winter solstice rituals, and it's been a transformative experience!"

Embrace the light within you,

Lisa

******

Download the first 4 chapters of my best-selling book: Find Your Clear Vision for free!

Go to my website

Follow me on Instagram

Connect with me on LinkedIn

"I feel like Lisa created this podcast for me!" If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- to find their clear vision and bring it into the world. Here's how.

1. Go to the show's page:
2. Scroll to the bottom
3. Tap to rate with five stars, and select "Write a Review." Also, if you haven't done so already, follow the podcast. Be bright, Lisa

Ready to design a personal brand that lights you up and leaves a lasting impact? Join me on January 2, 2025 for the Design Your Year Workshop, where we'll spend three days creating a vision that aligns your personal brand with your values and future goals > https://bebrightlisa.com/vision-2025/

Personal branding is aligning who you are with the future you're building.

In this episode, we dive deep into creating a personal brand that reflects your core values and feels authentic to who you are, not just today, but in the vision you're creating for years to come.

Here's what you'll learn in this episode:

1. What Personal Branding Really Means: It's not about aesthetics—it's about energy, values, and the impact you're here to make.
2. Why Authenticity Matters: How showing up as your truest self attracts the right people and opportunities into your life.
3. The Future Focus of Branding: A personal brand is about building a foundation for your vision. What legacy or feeling do you want to leave behind?
4. Practical Steps to Align Your Brand: Exercises to help you identify your values, embody your vision, and show up in alignment every day.

My client shared: "Your work helped me discover the values I want my brand to embody, and now I wake up every day feeling aligned with my goals. I've never felt more like myself!"

******

Download the first 4 chapters of my best-selling book: Find Your Clear Vision for free!

Go to my website

Follow me on Instagram

Connect with me on LinkedIn

"I feel like Lisa created this podcast for me!" If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- to find their clear vision and bring it into the world. Here's how.

1. Go to the show's page:
2. Scroll to the bottom
3. Tap to rate with five stars, and select "Write a Review." Also, if you haven't done so already, follow the podcast. Be bright, Lisa

Ready to step into a year that reflects who you truly are? Tune in for actionable tips and join me on January 2nd for the Design Your Year experience—your chance to create a vision that fuels your soul. Get your ticket here.

Are you spending your time, money, and energy in ways that reflect your values? With the new year approaching, it's the perfect time to redefine success and design a 2025 vision that aligns with what matters most.

If you've ever found yourself burning out while chasing success or feeling like your achievements don't truly fulfill you, this episode is for you. Let's start by asking the hard questions and making intentional shifts toward a life of clarity, purpose, and joy.

Today, I talk about:

1. Aligning Your Resources: How the way you spend your time, money, and energy reveals your true priorities—and how to bring them into alignment with your core values.
2. Identifying Core Values: A practical exercise to uncover the values that drive you and how they can serve as your decision-making compass.
3. Practical Changes for Big Impact: How small, intentional shifts in your schedule, spending habits, and energy allocation can lead to transformative results.
4. Creating a Vision for 2025: An invitation to the Design Your Year experience, where we'll craft a vision rooted in values, purpose, and fun.

One client shared: "Lisa's guidance has helped me reclaim so much personal time and energy. My schedule is clearer, and I'm finally focusing on my well-being while pursuing exciting new initiatives."

See you on the pod next week!

Be bright, Lisa

******

Download the first 4 chapters of my best-selling book: Find Your Clear Vision for free!

Go to my website

Follow me on Instagram

Connect with me on LinkedIn

"I feel like Lisa created this podcast for me!" If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- to find their clear vision and bring it into the world. Here's how.

1. Go to the show's page:
2. Scroll to the bottom
3. Tap to rate with five stars, and select "Write a Review." Also, if you haven't done so already, follow the podcast. Be bright, Lisa

Meet my guest, former COO of the mega-brand Bossbabe and my past client, Marissa Liesenfelt. She shares her incredible journey from corporate success to finding her clear vision.

Marissa spent years excelling in her field but ultimately felt unfulfilled, realizing that her "checked boxes" weren't lighting her up. Through surrender, self-discovery, and a series of bold life choices, Marissa went from feeling stagnant in Chicago to building a fulfilling coaching business in Europe.

She shares her journey of stepping away from structured corporate roles, facing the unknown, and discovering a life aligned with her true vision.

Key Insights for Entrepreneurs:

• Finding and Trusting Your Clear Vision: How Marissa recognized that a successful career on paper wasn't fulfilling her in real life and the steps she took to clarify her true purpose.
• Letting Go of Control: Why Marissa, a self-identified planner, learned to release control and trust her intuition, leading to more aligned opportunities and friendships.
• Identifying Time-Wasters in Business: The common pitfalls Marissa sees with founders, such as over-focusing on admin work, avoiding delegation, and failing to prioritize visibility.
• Scaling with Energetic Alignment: Why combining personal energy and self-belief with strategy creates real impact and how Marissa is using this in her own business to help female founders grow with ease.

Be prepared for an honest, insightful conversation about life's twists and turns—and what it truly takes to create success on your own terms.

******

Download the first 4 chapters of my best-selling book: Find Your Clear Vision for free!

Go to my website

Follow me on Instagram

Connect with me on LinkedIn

"I feel like Lisa created this podcast for me!" If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- to find their clear vision and bring it into the world. Here's how.

1. Go to the show's page:
2. Scroll to the bottom
3. Tap to rate with five stars, and select "Write a Review." Also, if you haven't done so already, follow the podcast. Be bright, Lisa

+ Join me on January 2, 2025 for Design Your Year: A Vision Experience for a Purposeful, Profitable, and Aligned 2025

http://www.bebrightlisa.com/2025 In this episode, we're diving into creating a vision for 2025 that's sensory-rich, purpose-driven, and completely YOU. As the year winds down, let's look ahead—not with a boring checklist, but with a vision that you can see, hear, and feel. Because when your vision feels real, you're way more likely to make it happen.

If you've been feeling like it's time for a "mental reset," this is your chance to hit CTRL + ALT + DELETE on what didn't work in 2024 and start dreaming big for 2025. Let's create a future that's not just about goals but about experiences that align with who you are.

In this episode, I talk about:

1. Sensory visioning: creating a 2025 that feels real with sights, sounds, and textures.
2. Building out your ideal day in detail—from the colors to the soundtrack to the surroundings.
3. Using sensory elements to ground your vision in something you can connect with daily.
4. A preview of the Your Signature 2025 Vision Webinar, where we'll go deep into this process together.

Join me as I guide you through the steps to craft a vision that doesn't just look good on paper but feels authentic and meaningful in your daily life.

Be bright, Lisa

******

Download the first 4 chapters of my best-selling book: Find Your Clear Vision for free!

Go to my website

Follow me on Instagram

Connect with me on LinkedIn

"I feel like Lisa created this podcast for me!" If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- to find their clear vision and bring it into the world. Here's how.

1. Go to the show's page:
2. Scroll to the bottom
3. Tap to rate with five stars, and select "Write a Review." Also, if you haven't done so already, follow the podcast. Be bright, Lisa

In this episode, I'm diving into the journey from self-gaslighting to building new patterns of positivity through powerful affirmations. After last week's episode, your responses blew me away, and it's clear that more of us need these tools in our everyday lives. I'm sharing what's worked for me and, of course, some science-backed wisdom from Dr. Caroline Leaf on how our brains respond to intentional thought.

Today I talk about:

1. Spotting the signs of self-gaslighting and how it sneaks into our lives.
2. Using positive affirmations as more than feel-good words—learning how to make them stick.
3. The science behind affirmations and how Dr. Caroline Leaf's work on neuroplasticity sheds light on changing our thought patterns.
4. My clear vision process, beginning with "eliminate ambiguity" and moving toward real clarity and change.

If you're tired of those old, nagging thoughts and ready to replace them with new, powerful beliefs, this episode is for you. Let's work together to uncover the patterns that need to go and start building a mindset that aligns with who you truly are. Listen in to learn how I'm doing it and how you can too.

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Download the first 4 chapters of best-selling book: Find Your Clear Vision for free!

Go to my website

Follow me on Instagram

Connect with me on LinkedIn

"I feel like Lisa created this podcast for me!" If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- to find their clear vision and bring it into the world. Here's how.

1. Go to the show's page:
2. Scroll to the bottom
3. Tap to rate with five stars, and select "Write a Review." Also, if you haven't done so already, follow the podcast. Be bright, Lisa

In this deeply personal episode, I dive into a raw and honest exploration of a year marked by setbacks, self-discovery, and the struggle to find my way back to clarity.

As a mindset coach, it's ironic to admit that I struggled with mental health, but it's important to share my truth, vulnerabilities, and the lessons learned along the way.

Today I talk about:

1. The irony of losing clarity as a mindset coach and the journey to regain it.
2. How the sudden closure of a PR campaign led to unexpected emotional and financial setbacks.
3. The importance of self-care rituals and routines in healing from depression.
4. A raw and honest reading from my journal, where I visualize and describe what depression looked like for me.

Join me as I share my story, my struggles, and the steps I took to reconnect with myself, hoping it resonates with those navigating similar paths.

Be bright, Lisa ******

Download the first 4 chapters of best selling book: Find Your Clear Vision for free!

Go to my website

Follow me on Instagram

Connect with me on LinkedIn

******

"I feel like Lisa created this podcast for me!" If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- to find their clear vision and bring it into the world. Here's how.

1. Go to the show's page:
2. Scroll to the bottom
3. Tap to rate with five stars, and select "Write a Review." Also, if you haven't done so already, follow the podcast. Be bright, Lisa