"Customers aren’t looking for reps to anticipate, or 'discover,' needs

In today's episode of "Your Business Needs A Podcast," Jay Lee discusses the importance of teaching in the sales process, drawing from insights in "The Challenger Sale" by Matthew Dixon. He highlights the value of podcasting for businesses, emphasizing the significant percentage of people who listen to podcasts to learn something new. Join us to learn why your business needs a podcast and how it can benefit from sharing expertise and knowledge with your audience.

"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses amplify their brand's voice through podcasting:

"Psst. Let me tell you a secret. You can advertise your business on other people's podcasts for free."

In this episode, Host Jay Lee reveals a secret to getting free advertising for your business on other podcasts. He explains how being a guest on podcasts can provide significant exposure that is of much higher quality than paying to advertise on a podcast, and is completely free. He also shares insights on the strategic benefit of starting your own podcast. Tune in to learn more about the power of podcast guest appearances for your business.

"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses amplify their voice in the marketplace:

If you're thinking about staring a podcast for your business, let's chat:

"My philosophy of work is that you should inject at least a little bit of fun in everything you do."

In this episode, we emphasize the crucial role of fun in your business. Host Jay Lee explores the importance of injecting enjoyment into your work and how podcasting can be a valuable avenue for doing so. Tune in to discover how finding joy in your business strategies can ultimately lead to long-term success and fulfillment.

"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses amplify their brand's voice in the world:

Welcome to another exciting episode of "Your Business Needs a Podcast!" In today's episode, we have a special guest, Erin Harrigan. Erin is an accomplished business coach, speaker, and the host of the award-winning podcast, Redefining Hustle (2022 Spark Media, Best Business Podcast). She shares her journey of how podcasting has become an integral part of her business and how it has helped her reach and connect with her target audience. Get ready to be inspired as Erin shares her insights and tips on leveraging the power of podcasting for business growth. Let's dive in!

Bio:

Erin Harrigan is a Christian wife, empty nest mom, speaker, author, and business coach for high-achieving female believers who desire to break free from the drain of “business as usual” by aligning business strategy and goals to God's truth. She does this through her customized business coaching, speaking, her award-winning podcast, Redefining Hustle: Pursuing Success as a Christian Woman, and her book Pursuing Success God’s Way: A Practical Guide to Hustle with Heart. Erin loves the beach, tacos, good cheese, red wine, singing along to

Connect with her at ⁠erinharrigan.com⁠

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Your Business Needs a Podcast is a Provision Podcast production. We help businesses like yours start their own show

"If I'm being honest, almost every great opportunity that I've had in my life has been because I knew somebody."

In this episode of "Your Business Needs A Podcast," host Jay Lee explores the power of podcasting as a networking tool. Jay shares how podcasting allows you to leverage your existing network by inviting guests, creating a win-win situation for both parties. He also reveals how having a podcast opens doors to connect with industry experts and prospects, expanding your network and potential business opportunities. Furthermore, Jay highlights the importance of connecting with listeners, who can become valuable contacts or advocates for your business. Join us as we uncover why your podcast will be the best networking tool you will ever have.

"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses like yours start their own show.

"If people like you, they'll listen to you. If people trust you, they'll do business with you." - Zig Ziglar

In this episode of "Your Business Needs a Podcast," host Jay Lee explores the powerful connection between trust and podcasting. Drawing inspiration from sales guru Zig Ziglar's famous quote, Jay dives into the reasons why people trust podcasters and how this trust can greatly benefit your business. With insightful statistics and research, he unveils the strong influence podcast hosts have on their listeners, both in terms of trust and engagement with advertising. Discover why being the host of your own podcast can cultivate trust and establish meaningful relationships with your audience.

Reports that were referenced:

"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses like yours start their own shows.

Is it just me, or does it feel like every piece of content online these days, is made by A.I.?

In this episode of "Your Business Needs a Podcast," we're diving into the world of AI and its impact on content creation. Host Jay Lee breaks down why businesses should embrace the power of podcasting to stand out in a sea of AI-generated content. From the rise of ChatGPT to the flood of marketing materials, Jay explores why authentic human connection is more valuable than ever. Get ready to learn how podcasts can help establish genuine heart-to-heart connections with your audience and provide real value in a synthetic landscape. So grab your headphones and let's get started.

"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses like yours start their own shows.

Trailer for Your Business Needs a Podcast. Hosted by Jay Lee.

This show is a Provision Podcast Production.