Your Chiro Coach

Training your team is one of the most essential processes in every practice.   But most chiropractors have never been TRAINED to TRAIN the CAs.   We often fall into the following traps of training: * Tell them once and expect it done * Think they can read your mind * Train them only on the process and not the WHY   These fundamental mistakes of training leave you both frustrated.   You are frustrated that they are not “getting it”.   They are frustrated because they don’t understand it.   Training any team members will vary based on personality, the difficulty of the tasks, and the method of training you use.   Here are 3 simple steps to help you train any system or skill to any team members, so they GET it, USE it, and TRAIN others with it.   -- Check out the Full Video Version of this episode on Facebook and Youtube.

Most of us are always looking for ways to upgrade our business or our life.   We are continually seeking NEW and INNOVATIVE ways to improve our skills, marketing or experience.   We often look beyond the obvious.   Or we WAIT for the most convenient time to UPGRADE.   So we wait… and wait.   Years pass by, and the constant YEARN for things to be BETTER stays consistent.   And so does the results of what you crave for too.   Upgrading your practice doesn’t always involve “adding” something.   Sometimes - it is about what you have to “let go” first.   -- Check out the Full Video Version of this episode on Youtube and Facebook. 

The most significant mental shift you can make in practice is to “Be the Prize”.

Have you ever chased after new patients, or ever compromised your recommendations? (I have.) I was chasing the prize.

When you are chasing the prize, you lose the most crucial ASSET you have: IDENTITY.

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A few weeks ago, I received a great question from a new grad Chiropractor in the US, and she asked me this…
“When should I hire a coach?”

In my experience, what she is really asking is…
“I want a coach… but not sure I can afford one. What should I do?”

It’s a great question.

I am biased being a coach… but I do believe that we should always be investing in ourselves no matter what stage of life or career we are in.
IF…
The top athletes in the world (in any sport) have coaches (strengthening coach, nutritional coaches, skill coaches, and team coaches)…
The top musicians in the world have coaches (singing coaches, voice coaches, business coaches, etc.)…
The top executives in the business world have coaches (mindset coaches, life coaches, strategy coaches, etc.)…

And assuming you are a person who wants to become one of the best in your field… you should have a coach at some point in your career.

Personally, I have 3 coaches.
1 in mindset.
1 in business.
1 in strategy.

Why three? Because each of them provides me with a different perspective in my life and business that I strongly VALUE.

But what if I can’t afford one?

Investing isn’t always about money.
Investing in coaching requires three things:
1. Time
2. Energy
3. Money

In this episode, I am going to breakdown how you INVEST the most appropriate ASSETS that you currently have into receiving the highest VALUE of coaching that is available to you. And I will show the steps on how to approach what type of coach you need right now.

PS. If you are a new grad, student, or a chiropractor who wants to grow from Zero to 100 patients/wk in the next 90 days. I am putting together a free 90 academy LIVE for you. No charge. No catches. Just providing free training to help you.

You can register here: www.laurencetham.com/academy

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Difficult conversations are hard.
Because it usually starts with a conversation with yourself.
It's hard work.

It's challenging to consider that you "may" be wrong.
It's challenging to consider that your thoughts may have a hidden bias.
It's difficult to accept that how you see the world is NOT the way others see it.

That's what I have been trying to understand.
Seeing how I can do better in LISTENING.

Before we can truly understand or judge another, we need to first walk in their shoes.
See the world in their eyes...
Through their filters.

Otherwise, you are judging based on your own filters, experiences, and bias.

In the recent weeks concerning Black Lives Matter Protests that have swept across the world…
I have felt helpless, scared, and not sure what to do.
What is appropriate, what to say or not to say.

It's easier to hide.
It's easier to just ignore (and wait for the next news cycle).
It's easier to just pretend that everything is ok….
because it DOESN'T affect me.

That's the luxury that most of us have.
We can choose to look away.
Walk out of the room and pretend that's happening somewhere else but not where I live.
Walk away knowing that there are bad people in the world, but I know I am not.

That's comfortable.

But for me, I feel a bit different about it.
I feel compelled to do something different.
To do what is HARD instead.

But that means I have to start with LISTENING…
and try to understand.

So I decided to reach out.
Reach out to friends in the profession.
And ask them to share on my platform with you.

To walk for a moment in their shoes and try to see the world in their perspective.

This is not a Chiropractic issue (or is it?)
But I wanted to share their message so that our profession can maybe learn that it just might be.

I am so grateful for Sophie McDermott, Shara Fergus Neufeldt and Dean Blackstock...
for their courage to speak up
for their willingness to share
and for being honest with their emotions and thoughts during this time.

I hope you enjoy this entire conversation. It's a meaningful conversation for us to listen to.

The title of this episode was inspired by a blog post by Seth Godin:

Listening is difficult

"Hearing happens when we're able to recognize a sound.

Listening happens when we put in the effort to understand what it means.

It not only requires focus, but it also requires a commitment to encountering the experience, intent and emotion behind the words. And that commitment can be scary. Because if we're exposed to that emotion and those ideas, we discover things we might be avoiding."

Seth Godin

Thank-you Seth for summing up this so beautifully.

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There is plenty of advice on how to grow your practice... but does it APPLY to you?

The key to any advice is CONTEXT.

If you apply an idea that is too advance or too basic for what you need, you will waste valuable time and energy (and money).

As you strive to become more successful in practice and as a practitioner...

You need to remember what got you to where you are today won’t necessarily help you get to where you want to go next.

You need to seek to understand:
1. where you are
2. where you want to go
3. and what stands in your way

Let me share with you the 4 Stages of Practice growth:
1. The Start-Up Practice
2. The Plateau Practice
3. The Profit Practice
4. The Freedom Practice

Once you understand where you are on this path, you will begin to search for the right strategies to help you get your desire stage faster.

And if you are looking for help to get to Profit or Freedom Practice... PM me.

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Ineffective Leadership leads to chaos and disharmony.
It leads to distrust and mismanagement.
And ultimately leads to uncomfortable conversations and decisions.

Leadership requires more than strength or maintaining relationships.
It requires a lot of courage and focus.
And healthy, decisive actions and sacrifice.

It’s never easy to be a leader.
Every action, decision, and behaviours are open to criticism.

Some choose to be leaders, while others are thrust upon it.
And sometimes we don’t have a choice.

As a practice owner or a chiropractor, you are stepped into a role as a leader.
A leader in your business,
A leader in your community,
A leader in your profession.

Whether you want to or not, you have a responsibility to effectively LEARN to be a better leader.

Because when you learn to lead, you create an opportunity to create the IMPACT you desire.

But you must first learn to LEAD yourself.

Here is a Leadership Model that you can consider.

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Winners fail often.
But they also know HOW to fail.

It’s not just about learning or dealing with failure.
It’s just as important to understand the TYPE of failures to RISK.

They never risk failures that will take them out completely.
Winners play to WIN another day.

Here is the Winner’s Mindset:
1. Fail Fast.
2. Fail Forward.
3. Fail Firm.

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“Profit” is essential for every business.

Profit allows YOU to advance your purpose, mission, and just cause.
Without it, you have no business and therefore will never create the IMPACT you desire.

“Profit is NOT the mission. It is fuel FOR the mission.” - Jame Tonn

So how do you create a “PROFIT PRACTICE”?

In this episode, I want to simplify the steps and thinking about what a Profit Practice is and the shortest path to get there.

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Have you ever wondered if what you do makes any difference to the world?

Most have an internal drive to make an IMPACT in some capacity.
Large or small.

However, over time, we start to divert ourselves from this initial purpose.
We start to chase money because of necessity or desire.
To pay bills, staff and to live life.

The stress of maintaining and running a business often pushes our altruistic goals further down our value systems.

We begin to compromise.
Compromise our care plans and recommendations.
Compromise our standards on staff hiring and training.
Compromise our own happiness and fulfillment.

We begin to lose sight of Vision and Purpose.

You can’t fix this with a Vision, Mission Statement, or a Statement of Purpose.

Personally, I find 95% of these statements are words that don’t mean much. They use words that sound empowering, and you would never be able to tell the difference between one business from another.

They become “Words without action”.

This is how I felt when I was in practice.

Lost.
Confused.
And Lacked direction and clarity.

I began asking questions...
“What is my responsibility as a practice owner?”
“What is my responsibility as a Chiropractor?”
“What is my responsibility as a human being?”

During this journey of discovery, I began to see where my responsibilities lied.
As a business. As a practitioner. As a leader in my community.

And I saw there are 3 primary responsibilities in any business.

In this episode, I will show you how to make better business decisions and create greater clarity once you understand these 3 primary objectives:

1. Primal Purpose
2. Develop People
3. Generate Profit

It will help you create a BALANCE of priorities and give you a clear path to make a better practice and business for you and your family (without compromising any of your values).

This is where Leaders lead...

Know your responsibilities.

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