Your Creative Start

Welcome to Episode 40, which also happens to be the last episode of Season 4! This week is a continuation of my chat with Tess Robinson from Smack Bang Designs last week where we dive deep into ways you can Market Your Business. If you haven’t already listened to Part 1, episode 39 then I highly recommend you do right here. 

For those of you who don’t know Tess and what she does, Smack Bang Designs is a boutique creative agency based in Sydney, Australia. They are the creative force behind many brands you know and love. Having worked with the likes of Pampa, P.E. Nation, The Vista, Elle Effect and Fella Villas, it’s no wonder they’ve got a line-up of brands waiting to work with them. 

On today’s episode, we chat about how social media can grow your business, strategies to grow your community on Instagram, best times to post, advertising on social media, how to manage the juggle, being a new working mum, marketing systems and processes, mapping out a marketing plan, how to use marketing to launch a business, managing the money, mentors, knowing what to charge, and lots more.

www.smackbangdesigns.com
www.instagram.com/smackbangdesigns

www.yourcreativestart.com 
www.yourcreativestart.com/podcast
www.instagram.com/yourcreativestart

This episode is proudly brought to you by Cash Full Stop. Elevate your relationship with money by signing up to their new "Love Your Money" online program. If you’ve ever wanted to have a better relationship with your money, then this is the course that will help you achieve that. Visit Cash Full Stop to learn more. 

I know I say this each episode, but I am genuinely over the moon to be speaking to my guest this week, Tess Robinson from Smack Bang Designs. I have been a fan of her work for years and have always wanted to meet her, and getting her on the podcast has been a huge career highlight of mine. She’s just so damn nice, and clever, and funny. 

For those of you who don’t know, Smack Bang Designs is a boutique creative agency based in Sydney, Australia. They are the creative force behind many brands you know and love. Having worked with the likes of Pampa, P.E. Nation, The Vista, Elle Effect and Fella Villas, it’s no wonder they’ve got a line-up of brands waiting to work with them. Offering brand strategy and identity, digital, publication and packaging design and creative direction, photography, videography and copywriting – there really isn’t anything Tess and her team can’t do.

We had so much to chat about so we decided to split this episode into two parts. On today episode, Part One we talk about growing your team, creating a great culture for your team, mistake management, setting time aside for marketing, word of mouth is king, reputation and relationships, investing in branding, providing value through copywriting, blogging for your business, creating in batches, seo for blogging, newsletters and eBooks.

www.smackbangdesigns.com
www.instagram.com/smackbangdesigns

www.yourcreativestart.com 
www.yourcreativestart.com/podcast
www.instagram.com/yourcreativestart

This episode is proudly brought to you by Cash Full Stop. Elevate your relationship with money by signing up to their new "Love Your Money" online program. If you’ve ever wanted to have a better relationship with your money, then this is the course that will help you achieve that. Visit Cash Full Stop to learn more. 

I am so excited because today I get to speak to one of the most truly creative, kind hearted, business savvy women I know – Kelly Thompson. I have been wanting to get her on the show for ages now and I am so excited we this episode is happening. 

For those of you who don’t know Kelly, she is a fashion photographer who has evolved into a hugely successful illustrator and has been published around the world. As her work became in demand, he soon found herself working full time as a freelance artist, being invited as a guest speaker at popular creative events, and collaborating with fashion, beauty and lifestyle brands. Basically, living the dream. 

She is the founding director of Maker’s Mgmt, a creative consultancy and illustration agency based in Melbourne that has worked with leading brands such as MAC Cosmetics, Nike, Apple, Pepsi and Maybelline. She is also the founder of Makers Mrkt, a platform where artists come together to sell their makery – including ceramics, jewellery, art and paper goods. 

On the YCS Podcast we speak about collaboration over competition – a topic we both feel super passionate about. But that’s not all. We also talk about being an artist and an artist manager, starting your own business partnership and how to end a business partnership, ways in which creatives can work together and support each other, the pressures of being a girl boss, the pay disparity between women and men, money and how to get comfortable talking about it, negotiation tips, payment terms and quoting.

So, strap in everyone, this episode is going to leave you thinking differently than you ever have before.

www.yourcreativestart.com 
www.yourcreativestart.com/podcast
www.instagram.com/yourcreativestart

Welcome to the YCS Podcast Q&A episode. As you would have noticed, throughout Season 4 I have been asking you to email me your burning business questions. And this is the episode where I answer them. 

I get a lot of emails and Instagram Messages from you guys asking for business advice, and I can’t always answer them in as much detail as I would like, so I thought this would be a great format to do so. You’ll also hear the questions other creatives need help with, and hopefully, you’ll be able to apply these in your own life and business. 

Needless to say, the response has been overwhelming so I’ve chosen to answer five questions that I think will be most relevant to all of you with topics including keeping a positive business mindset, marketing tools to help attract sales and new clients, faking it till you make it, knowing what pricing strategy to use and what to charge, the comparison trap, how to build your tribe instead of finding a mentor, photography, blogs, newsletters and social media, how to get your first client, mentoring yourself and lots, lots more.

www.yourcreativestart.com 
www.yourcreativestart.com/podcast
www.instagram.com/yourcreativestart