In this episode, host and Midwest Dairy CEO Lucas Lentsch sits down with Eve Pollet, senior vice president of strategic intelligence at Dairy Management Inc., to discuss why Millennials matter to the dairy industry and how the dairy industry can engage and innovate to better connect with this influential generation.  

The Undeniably Dairy campaign, now in its second year, is making strides in building consumer trust in dairy. In this episode of Dairy on the Air, host and Midwest Dairy CEO Lucas Lentsch sits down with Beth Engelmann, chief marketing communications officer at Dairy Management, Inc. and Victor Zaborsky, vice president of marketing at MilkPEP, to discuss the industry’s collaborative efforts to tell the Undeniably Dairy story.

In this episode of Dairy on the Air, youth trends expert Jeff Fromm talks to guest host Andy Vance about the evolving Generation Z consumer base and how it presents big opportunities for the dairy industry. 

In the first episode with a guest host, Andy Vance, Strategic Account Director at Feedstuffs, fills in for Lucas Lentsch and welcomes Cheryl Pinto from Ben and Jerry's to discuss sustainability and consumer attitudes. 

Podcast host Midwest Dairy CEO Lucas Lentsch is joined by fellow CEOs Chad Vincent, Dairy Farmers of Wisconsin and Doug Ackerman, Dairy Alliance to discuss how they guide the work of checkoff.  The leaders share how their collaborative approach is resulting in stronger alignment with national, regional and local objectives to increase relevance with consumers, build trust in dairy farming and boost dairy sales.

Research highlighting the health benefits of dairy is helping the wellness community rethink previously held beliefs about dairy fat and cholesterol. Dr. Jim Painter, a registered dietitian and professor emeritus, shares his journey from dairy skeptic to dairy advocate.

Dairy is the one of the most requested foods at food banks and one of the least donated items. Julie Yurko, CEO of the Northern Illinois Food Bank, joins Lucas Lentsch to discuss how Midwest Dairy is partnering with food banks to make sure milk and other dairy products are available to families in need 

Much like dairy farmers who are committed to youth programming and providing safe and nutritious products to consumers of all ages, Adam Thielen, Minnesota Vikings wide receiver, joins Midwest CEO, Lucas Lentsch to discusses his constant commitment to nutrition, training and youth development.

Partnerships are paving the way to meeting consumers’ needs and boost dairy sales. Listen in as Marilyn Hershey, Dairy Management Inc. board chair, shares stories that showcase how collaborations with companies such as McDonalds, Pizza Hut, Taco Bell and Dominos are building consumers’ trust in dairy and driving demand.

Listen in as Tom Gallagher, CEO Dairy Management Inc and Lucas Lentsch, CEO of Midwest Dairy, discuss how checkoff is working to take advantage of new opportunities for dairy.