Join me as I interview Sima and Deepma, the founders of The Confident Communicator. College friends, who then became business partners, Sima and Deepma are passionate about providing much-required communication skills to children. Through their workshops, they provide a platform for children to be comfortable expressing themselves. You can check out their website here.

0:52 Deepma kick-starts the interview with the story of how she and Sima became friends. Through their common experience, they realized the gap in the Indian education system.

2:15 Sima continues the story with how The Confident Communicator was born and what they want to achieve through it.

5:45 We talk about their individual experiences and how they combined their skills to create their business.

10:00 I ask Deepma and Sima to talk about their marketing strategy. How did they reach out to their first set of people and for how long did that strategy work? What did they do after that to grow?

16:25 Sima breaks down their marketing strategy in different stages. She talks about how The Confident Communicator evolved from a passion project into a business.

17:25 Sima continues by explaining what their brand stands for. She highlights how that has been translated into their marketing strategy as well.

18:35 I ask Sima how they move someone from the brand awareness stage to a customer. They narrate a story of what made them tweak their marketing to highlight their impact.

22:41 Sima and Deepma gives us some examples of how they stay true to their core brand value of learning through fun.

29:25 Wrap-up and thank-you

This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

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Link to download the podcast guide.

My course on Graphy

This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

Liked what you heard? Subscribe to it to never miss an episode!

· Explainer video example from Google Voice

· Product demo video by Asana

· FAQ type video by Dyson

· My customer testimonial video

My course on Graphy

This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

Liked what you heard? Subscribe to it to never miss an episode!

Link to the blog for the infographic.

Link to my course on Graphy.

This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

Liked what you heard? Subscribe to it to never miss an episode!

Read my blog about being a thought leader on LinkedIn.

Link to my course on Graphy.

This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

Liked what you heard? Subscribe to it to never miss an episode!

Link to Zoho’s landing page

This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services

Liked what you heard? Subscribe to it to never miss an episode!

If you want to see an example of a pre-recorded webinar, check out my webinar to introduce you to digital marketing.

This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

Liked what you heard? Subscribe to it to never miss an episode!

Did you know that companies that nurture leads generate 50% more sales-ready leads at 33% lower cost? Lead nurturing is the process of keeping in touch with your leads and nudging them towards making a purchase from you. In this episode, I will help you devise your lead nurturing strategy. Read the blog here.

Here are the links that I refer to in this episode.

S1 Ep14 - Improve your email marketing strategy by making data-based decisions

S1 Ep5 - Strategy to find future customers and grow your business in a cost effective manner

This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

Liked what you heard? Subscribe to it to never miss an episode!

What is organic marketing? 

Any marketing that is free, is called organic marketing. 

In this episode, I provide more information about organic marketing. I first discuss the advantages and disadvantages of organic marketing when compared to paid marketing. Next, I give you a 4-point checklist to complete before you start organic marketing for your business.

This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please get in touch through the contact form on my website 26 Technology Services.

Liked what you heard? Subscribe to it to never miss an episode!

Starting next week, I'll be covering 8 organic growth strategies for your business. I'll also talk to an entrepreneur who will share her/his experience with organic strategies. Tune in for season 2!