Your Digital Reputation

In this episode of Your Digital Reputation, Roger Christie welcomes a very special guest in the studio for our final guest episode of 2023. And the timing couldn't be better. Propel has released its second Digital Reputation Report, looking at the ways our most senior public servants use LinkedIn as a strategic communications tool. The results reveal there are public sector leaders who have absolutely grabbed the LinkedIn opportunity with both hands, but the findings also reveal there are many others who still stand to benefit by being more visible online. 

So, who better to join me in the studio and unpack this topic than the former NSW Minister for Digital Government, Board Member for the Tech Council of Australia, Chair of Minister Gallagher's Digital Identity Panel and Minister Shorten's MyGov Advisory Group and co-founder of ServiceGen, the Honorable Victor Dominello.

TIMESTAMPS:

00:03:25 Authenticity is key to social media success.

00:04:40 Humility on social media.

00:12:37 Leaders should embrace vulnerability.

00:18:57 Showcasing empathy online.

00:19:39 Authenticity builds trust and community.

00:23:32 Sense of community is crucial.

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: propelgroup.com.au/linkedin-for-leaders

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SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: propelgroup.com.au/subscribe

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CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

Roger Christie reflects on his conversation with Glenn Patterson, CEO at City of Casey, VIC. Casey is the largest local council in the Australian state of Victoria with over 400,000 residents. It’s episode number 39 in the YDR catalogue, and well worth a listen to get a genuine insight from a CEO driving a LinkedIn program across their senior leadership team.

Reflecting on Glenn’s experience, this practical episode goes a little bit deeper, pulls back the curtain and looks inside the LINKEDIN™ FOR LEADERS program. If that’s something you’re considering, hearing Glenn’s experience and then hearing what’s involved will help you work out whether it’s the right fit for you.

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: propelgroup.com.au/linkedin-for-leaders

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SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie interviews Glenn Patterson, the CEO of City of Casey; a local council in the state of Victoria with almost 400,000 residents, making it the state's largest municipality and also one of the fastest growing councils across Australia. 

In this conversation, we dive under the hood of the work Glenn and his leadership team have been doing, explore why he felt LinkedIn was a logical choice, and hear more about what the team's experiences have been since taking that more proactive approach online.

TIMESTAMPS:

00:06:29 Leverage LinkedIn for professional growth.

00:11:47 LinkedIn can significantly influence perception.

00:13:39 LinkedIn is a positive platform.

00:18:37 Authenticity drives engagement on LinkedIn.

00:24:02 Overcoming challenges in LinkedIn engagement.

00:28:32 Embrace LinkedIn for personal and business value.

00:31:00 Importance of commitment and example.

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on his conversations with two recent UK guests; Charlotte Lander - Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank - discussing all things online employee advocacy. And then more recently, Sarah Walker-Smith - CEO of AMPA - the UK’s leading group of legal and professional services companies - and its largest law firm, Shakespeare Martineau - joined me to talk about why CEOs simply must have social in their toolkit.

Their common thread? Leaders are the most essential ingredient for any organisation’s success on social media. I'm looking at episodes number 37 & 38 in the YDR catalog, so please go back and have a listen to both, ideally before you dive into this short practical reflection.

So what is this episode all about? I’ve taken five quotes on five key themes from my conversations with Sarah and Charlotte, and will explore each of them further while also providing practical tips on what you or your leaders can do to capitalise. Because until leaders are active, engaged and leading from the front, your organisation will continue to sit on the social media fringes with the connection, credibility and commercial benefits you’re after.

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie interviews Sarah Walker-Smith, the CEO of Shakespeare Martineau and AMPA. Together they discuss the importance of social media for CEOs and the impact it can have on their digital reputation. Sarah shares her personal journey of getting active on social media and how it has benefited her both personally and professionally. Tune in to learn why CEOs need social media in their toolkit and how it can help you become a more visible and effective leader.

TIMESTAMPS:

[00:02:44] How CEOs can become visible on social media.

[00:05:41] Rewriting the leadership playbook.

[00:09:12] Leadership beyond organisational boundaries.

[00:13:30] The future of the legal sector.

[00:15:27] Leaders in listening mode.

[00:19:47] Ageism in the workplace.

[00:23:15] Gathering ideas and inspiration.

[00:25:12] Purposeful and meaningful conversations.

[00:29:28] The importance of doing it yourself.

[00:32:13] Harnessing social media platforms.

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie is joined by Charlotte Lander, Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank. Tune into this conversation to learn from Charlotte's expertise and experience as she shares her advice around building the best online employee advocacy program for your organisation. This is a must listen best practice example for both advisors and leaders a like.

TIMESTAMPS:

[00:01:31] Charlotte's background and expertise.

[00:05:37] Active leaders and employee advocacy.

[00:08:15] The importance of being data led.

[00:13:29] Content personalisation for employee advocacy.

[00:16:28] Personal storytelling in advocacy.

[00:20:26] Leadership participation and programs.

[00:24:37] Retaining talent and competitive advantage.

[00:27:07] Employee advocacy program benefits.

[00:31:07] Diversity in target audience resonance.

"First and foremost, you must empower your colleagues, not use them as part of the program." -- Charlotte Lander

--

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed with recent guest John McCoy, Senior Account Director for Federal Government at LinkedIn. The conversation focused on how public sector leaders can use LinkedIn to their advantage. It's episode number 36 in the YDR catalog, so please go back and have a listen, ideally before you dive into this short practical reflection.

BUT please don't let John's title or the apparent focus on the public sector put you off if you work in a different sector. The guidance and data John shared has as much application to public sector leaders as it does for ALL leaders in corporate or NGO roles too. Every leader can benefit from just simple, valuable, straight shooting LinkedIn advice. So tune into this episode for Roger's five top tips - helpful hacks for LinkedIn - that every leader should put in place. It's one we are confident you'll return back to again and again.

--

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie is joined by John McCoy, Senior Account Director for Federal Government at LinkedIn, to discuss the secrets, tips, and best practices of using LinkedIn for public sector leaders. They explore the potential for growth in this area and emphasise the importance of public sector leaders establishing a strong presence on LinkedIn. Tune in to learn how LinkedIn can work best for the public sector, best practice examples and what leaders stand to gain from utilising this platform.

TIME STAMPS:

[00:00:33] LinkedIn for public sector leaders.

[00:04:37] Changing perceptions of LinkedIn.

[00:09:15] Barriers to online engagement.

[00:12:33] How to engage and start.

[00:15:58] Engaging content in the public sector.

[00:20:04] Progressive posting functionalities.

[00:23:02] Attracting talent through LinkedIn.

[00:25:30] Impact of online interactions.

[00:29:13] Essential steps for LinkedIn.

[00:31:29] Employee engagement with content.

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed in Episode 35 with guest Chris Morrison, Managing Partner at executive recruitment and leadership advisory firm Meritos. Chris has helped hundreds of leaders prepare for and then transition into executive roles and as such, has a strong grasp of the sorts of challenges and opportunities they face when they step into a new C-suite role, whether that’s for the very first, fifth or fifteenth time.

The question I asked Chris was: What is the value - and role - of LinkedIn for new CEOs? I picked his brain during our conversation around where he saw LinkedIn popping up and playing a strategic role on that journey. Here are my 5 practical tips for leaders to do just that.

--

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Roger Christie interviews Chris Morrison, founder and managing partner at executive recruitment and leadership advisory firm, Meritos. Together they discuss the value of LinkedIn for new CEOs as well as providing practical advice to help you make the most of your time on platform and most importantly, how you can have the greatest business impact via LinkedIn even before day one. 

TIMESTAMPS:

[00:01:20] EVP and LinkedIn more broadly.

[00:05:46] The legacy perceptions of risk around LinkedIn.

[00:09:03] Low-risk engagement on social media.

[00:12:14] The benefits of personal branding.

[00:16:08] Leaders using LinkedIn to listen.

[00:19:44] Listening and engaging online.

[00:21:55] Building a new network.

[00:27:04] Boards seeking visible executives.

[00:29:31] Leadership and attraction factors.

[00:33:07] The benefits of a visible presence

[00:36:45] LinkedIn as an insurance policy.

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TIMESTAMPS:

[00:03:03] LinkedIn for continuous learning.

[00:05:50] Listening to diverse perspectives.

[00:06:22] Community and respectful discourse.

[00:11:22] Negative experience on Twitter/X.

[00:13:07] Public profile and authenticity.

[00:14:10] Generating news from LinkedIn.

[00:17:43] Speaking truth to power.

[00:29:41] Connecting through constructive conversations.

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: www.propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.