Your Digital Reputation

In this episode I ask a question I've been dying to tackle: Should leaders avoid social media? Fortunately, I had the opportunity to do so with not one but two very credentialed guests who have been critiquing social media's merits from a communications, leadership and reputation risk lens for many years between them.

The former head of communications at the Reserve Bank of Australia (RBA), among many other roles, Vanessa Puli and the former GM of Media and Communications at the Australian Stock Exchange (ASX) and committed Shakespearean, Matthew Gibbs. I hope you enjoy this lively debate and wisdom packed conversation as much as I did.

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: www.propelgroup.com.au/subscribe

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CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

I'm joined by Deborah Jenkins, COO @ DEWR (Department of Employment and Workplace Relations). Together we're exploring one of those elephant in the room topics that many leaders and advisors grapple with: Is listening and engaging on social media worth your time?

There's a perception that social media is all about talking. In fact, I'd go as far as to say it's a stigma that keeps many well-meaning leaders off the platforms who think that, from what they see, it's a place for people who love the sound of their own voice.

But what if you flip things around? What if rather than treating social media as a way to broadcast, you went online to listen and participate. Instead, what leaders stand to gain when they invest their time learning and contributing to conversations rather than thinking their posts are a prized asset.

Deborah Jenkins is a living, breathing case study of this approach. She was one of the earlier adopters of social media as a senior bureaucrat in her role at the Australian Taxation Office at the time, and now as Chief Operating Officer and Deputy Secretary at the Department of Employment and Workplace Relations.

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

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SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: www.propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

I'm joined by Kim Krogh Andersen, Group Executive at Telstra to discuss: What's the value of getting your executive team on social media? Yes. Not just the one leader, but the whole executive - a digital coalition.

If you talk to any leader, they'll tell you the personal challenge of being the sole mouthpiece for the whole organisation and how hard it is to talk to every issue and audience online, particularly those they're not best placed to discuss. And if you talk to any board, they'll tell you the risks involved in having the one digital hero and how key person risk creates as much of a succession nightmare online as it does offline.

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: www.propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

I'm joined by Emma Peacock, CEO of FrontRunners. Together we ask: Can you balance personal values and professional interests online? It's a really tough question. Particularly for individuals who, as we know on this podcast, are expected to speak up and on top of that, pretty much everything they've ever said or done can then be found on Google.

So in light of this, how can leaders uphold their values, uphold their integrity, and uphold their reputation when it comes to balancing personal and professional interests online?

Emma is a great person to help us wade through this complex issue. As FrontRunners CEO, Emma supports athletes in engaging with the climate and environmental challenges facing all of us. Emma has a ton of experience working alongside her partner, former Wallaby captain, and now Senator for the ACT David Pocock on various projects and building a public profile for good through sport, particularly around conservation, climate change and marriage equality.

--

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: www.propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

Roger Christie is joined by Mike Kaiser, Director General of Queensland Department of State Development, Infrastructure, Local Government & Planning. Together we explore a question for leaders: Is it risky to be yourself online?

Mike Kaiser is someone who brings his authentic self to every social media interaction he makes and in this conversation, he shares with listeners both the pros and cons of his authentic leadership online.

He’s one of very few senior bureaucrat who manages to balance posts about his favourite rock bands with updates on state projects and how wonderful his team is at getting on with the job.

It’s an honour to have Mike Kaiser on the Your Digital Reputation podcast; an entertaining, wisdom packed, timeless case study for any leader looking to enhance and protect their digital reputation.

--

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

I'm joined by Antoinette Lattouf, broadcaster, columnist and author. Together we explore how leaders can use social media to help others be seen and heard online. The common criticism of social media is that too often it's just all 'me, me, me', whether it's advice or a humble brag or simply self-indulgent stories designed to give the author a moment of celebrity. And sadly, this is one of the main reasons why so many leaders choose to avoid social media themselves, opting out of the seemingly 'global vanity project' it can at times appear to be.

Social media should be about sharing the stories that often aren't heard on other and leaders can change this reality. So I'm thrilled to to continue the conversation with Antoinette Lattouf - someone who understands this challenge, this reality better than most. Alongside many other achievements, Antoinette is a broadcaster, columnist, author of 'How to Lose Friends and Influence White People', and co-founder of Media Diversity Australia, which is a great example of how she uses her own voice and influence to help others get heard.

--

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Roger Christie is joined by Matthew Abbott, Corporate Affairs Director and ex advisor to Zip Co and ASIC to get to the bottom of why almost 85% of the ASX 200 CEOs are either inactive or ineffective on LinkedIn. It’s a big number, 85%. This is one of the key findings in our recent ‘Digital Reputation Report‘, where we analysed the LinkedIn activities of all CEOs from the ASX200 – Australia’s 200 largest listed organisations by market cap. 

So why is this happening? What's missing in the narrative around executive use of social media that means so many still choose to stay silent and what could be done to build confidence, capability, and activity among key leaders across the country.

Together Matthew and Roger unpack the report, explore the reasons why we see such low levels of digital reputation participation, and most importantly, discuss how we can change this current state to hear more from our best leaders. 

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

Roger Christie is joined by Dr Kirstin Ferguson AM; author, columnist, company director and one of Australia’s most prominent leadership experts. Together we’re tackling: The Art of Modern Leadership. It’s a big topic in the context of digital reputation, and one of the great untapped opportunities across corporate Australia.

Propel’s own research into the LinkedIn efforts of the 200 CEOs leading our largest listed organisations - the ASX200 - showed that almost 85% of CEOs were either invisible, inactive or ineffective on LinkedIn. 85%. What a huge opportunity to leave a legacy missed.

These digital communication platforms are such a rare opportunity for CEOs and others looking to share their voice and views. For anyone looking to amplify their own positive impact by going well beyond the four walls of their organisation to inspire and motivate key audiences online.

When you talk about legacy and impact, which leader wouldn't want to harness that capability? Kirstin is a living, breathing example of someone who amplifies good leadership online, and someone who encourages other leaders to take up the opportunity themselves in her new book called ‘Head & Heart - The Art of Modern Leadership’.

--

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

Roger Christie is joined by Co-Founder and Brand Director at Four Pillars Gin, Matt Jones. Together they discuss this reality for leaders today: you are your brand. When you show up, when you engage, your brand thrives.

In our digital world, your choices and actions as a leader have the potential to undermine organisational, brand and reputation, but they can also be the very things that truly bring it to life that unlock its potential.

So what does it take to get it right? What does it look like when a leader is or embodies the brand? And how can you translate that alignment, that symmetry into your choices and actions online?

Matt is someone who deeply understands brand, deeply understands his role as a leader and together with his co-founders has made a gin crowned the world's best - two years in a row. We hope you enjoy the conversation and Matt's perspective and wisdom on the topic.

--

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

Roger Christie is joined by the eSafety Commissioner's Anita L'Enfant and SunCentral CEO, Amanda Yeates to explore an incredibly important question: How can leaders stay safe online and what you - or your leaders - can do to protect yourself and those around you. I’m extremely grateful they’re willing to speak and respect them greatly for their courage and honesty. 

A note of warning: will be talking about experiences of online abuse in this episode and in the show notes below, so there may be content in this episode that could be confronting or upsetting. Please feel free to take breaks, skip through sections or reach out for support as needed. If you are in Australia, you can report serious online abuse to eSafety.gov.au who can help get content taken down quickly and connect you with counselling and support services such as Beyond Blue, Lifeline and 1800RESPECT. As you will hear, online abuse can have real impacts, especially on our mental health and wellbeing, and it is important for us to recognise this and to not be afraid to reach out for the help we may need.

For more information about the Women in the Spotlight at the Office of the eSafety Commissioner head to: https://www.esafety.gov.au/women/women-in-the-spotlight 

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25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders

--

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: https://www.propelgroup.com.au/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.