Your First Thousand Clients with Mitch Russo

Seventeen years in a job may seem impossible to get out of. Yet, the guest for this episode, Paul Cronin, did. Leaving behind the toy business he started from, Paul realized that toys were not his future but building businesses certainly were. He sits down with host, Mitch Russo, to share with us his journey—how he did it, why he did it, and what’s moving the needle for him now. He also talks about how he is now helping others move through the transitions in their businesses and lives and then shares some important advice for those who are still figuring out what to do next. Follow along Mitch in this conversation as he provides an inside look into the life cycle of businesses and more. 

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Are you a Shark Tank enthusiast? If you are, then this is going to be a treat for you as Mitch Russo is joined by the very first shark ever, mentor and entrepreneur, Kevin Harrington. A hustler since his younger years, Kevin never runs out of brilliant ideas that make millions. He is the inventor of the infomercial and a pioneer of the As Seen On TV brand. Considering what he is worth today, you’d never guess his humble beginnings – a story that he shares in this episode. But wait, there’s more. Kevin also talks about Mentor to Millions, a new book that he wrote with serial entrepreneur Mark Timm, one of his most successful mentees. In many ways, Kevin is a product of mentoring himself and his definition of what a mentor and a mentee should be is worth taking away.

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It is true that when a door closes, a window opens. For Nikki Rausch, a window of opportunity opened after she got fired from a sales position, which helped propel her to create her own selling system that has since helped hundreds of clients. In this episode, Nikki joins Mitch Russo to share with us the details of her story—from selling leather belts to becoming the Sales Maven that she is now—as well as the sales process that put her to where she is. Along with that, she imparts some great sales strategy and advice that can help even those who may not identify as salespeople become good at doing this very important job in business. What is more, Nikki then taps into the client’s language and the kind of mindset you need to have when it comes to sales. 

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Do you want to start a podcast or do you already have one and want to step up your game? Here are some of the key principles you need to know about podcasting. Joining Mitch Russo in this conversation is Ben Krueger, an entrepreneur, podcast advisor and founder of Cashflow Podcasting, a premium podcast launching platform that has worked with industry advocates, including keynote speakers, bestselling authors and leading consultants. Starting as an intern trying his hands out on his employers’ podcast, Ben quickly figured out the ropes of the podcasting industry and built his own business from that knowledge and experience. From strategic principles such as getting clarity about the purpose of your podcast and knowing your niche and audience, to choosing episode formats, podcast promotion, monetization and content repurposing, this episode is a veritable podcasting starter’s kit. Some of the most valuable tips can be the littlest ones, so don’t skip a beat on this one!

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For most families, K-12 education is a fairly significant expense of about six figures, and for many, it’s even more. Mitch Russo’s guest, Grant Aldrich, graduated with an overwhelming level of debt, which almost crushed him. Even more stressful for him was the job-hunting process, knowing the amount he had to pay back. It became such a burden after he started his first job that he decided to change the way students embark on their college education and has revolutionized the entire process using technology and some great systems for planning and production. Hear all about his incredible story and his mission to make college education accessible and affordable for everyone.

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You don’t need to be a visionary all the time to succeed. Sometimes, you just have to read the instruction manual and follow the steps. Casey Stubbs did just that and is now reaping the benefits of his seven-figure business in stocks trading. Casey started as a broke dad of nine, who quit his profitable soap business in favor of construction and carpet cleaning just when things didn’t exactly pan out for both in 2008. With his old computer, he tried his hand out on website advertising and went on his way to the top since then. Casey now runs a thriving business at Trading Strategy Guides, helping traders and trading educators up their game by providing the best free trading education and education strategies. He aims to reach $20 million in revenue – a story that he shares to people through his podcast. Listen in as he tells his story to Mitch Russo on the show.

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It is one thing to start a business at 25; it is another to turn a family business around from being deeply in debt and on the brink of failure to profitability at the same age. This episode's guest is just as legendary as achieving this feat at such a young age. Mitch Russo interviews none other than the legendary entrepreneur, Gino Wickman, the creator of Entrepreneurial Leap and the author of the best-selling book, Traction. Here, Gino shares with us the story of his life and the mission he has set to do. With his book of the same name, Entrepreneurial Leap, he guides those who are undecided about becoming entrepreneurs to determine whether they have what it takes to be one. He takes us deeper into that and provides some great tips and insights on how to harness the entrepreneur that is in you. Save yourself from years of hell in your entrepreneurial endeavors. Learn when and how to take that entrepreneurial leap, minus the crashing and burning, in this great conversation.

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It is not easy to build a social networking app that produces revenue, especially with meet platforms, which typically derive most of their income from user subscriptions. Josh Simons is the Cofounder and CEO of Vampr, an app that helps musicians discover, connect, and collaborate with fellow musicians, the music industry, and music lovers alike. Before becoming chief executive of a tech startup, Josh has been a singer and songwriter, enjoying a bit of success for a while and working with the likes of Carrie Underwood and Keith Urban. Confronting a dilemma for years about how to make money out of a meet platform without having to pressure his users to get subscriptions, he joins Mitch Russo to tell the story of how he and his team got his company to where it is now and what the app has in store for the music ecosystem in the near future. 

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With probably thousands of competitors in the same broad space you’re doing business in, how can you cut through all the noise and win your ideal clients? This is a question of relevance, and Bill Cates, the original Referral Coach, is the master of radical relevance – the art of winning ideal clients for your business. His business philosophy is based on really knowing your market and ideal clients, empathizing with them, and delivering a market message targeted to their needs and interests. Starting as a band drummer and wanderer, Bill finally found his passion in entrepreneurship, starting and selling two book publishing companies and authoring four books of his own. For the last 25 years, he has been speaking professionally and coaching small business owners, salespeople, and professionals, helping them learn about referrals and building client relationships. Join in as he talks with Mitch Russo on the podcast.

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In any workplace setting, feelings are bound to get heated, and emotions might start flaring up, but if you quickly act on those emotions, there will be a fundamental miscommunication. Effective, efficient communication is critical to any workplace so you have to make sure you avoid miscommunication as much as possible. Mitch Russo is joined by Ethan Becker, an author, executive, and speech coach. Mitch and Ethan discuss some vital tips that can help you avoid miscommunication. Ensure much smoother sailing in your workplace with these tips!

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