Today we are talking about how to hire, how to fire, and how to lead so you can actually scale like a CEO instead of doing everything yourself. We have on my client and founder of the skincare brand Silkenn, Ericka Nicole.

We break down:

• Why self-awareness is the foundation of smart hiring.
• Erica “hire fast, fire faster” rule and how 30/60/90 day trials protect both you and the hire.
• Exactly how she fires people respectfully—whether it’s missed KPIs or a culture misfit.
• The mindset shift from “we’re a family” to “we’re a team playing to win.”
• How to be a leader who actually listens, gives feedback clearly, and sets people up to win.

This episode is packed with real talk on leadership, hiring a team, firing with integrity, emotional intelligence, and building a culture that actually supports your coaching business growth. Perfect for business coaches ready to step into true CEO energy.

Connect with Ericka

Ericka Nicole
Founder of Silkenn – a pollution protection skincare brand rooted in microbiome science for city girls and anyone dealing with smog, pollution, and inflamed skin.
🎧 Host of Boss Babe Reset – a podcast for high-achieving women who want to build big without burning out.

• Follow Ericka on Instagram: @theerickanicole
• Listen to Boss Babe Reset on Apple Podcasts + Spotify
• Follow Silkenn on all platforms: @silkenn
• Learn about investing in Silkenn: wefunder.com/silkenn

This podcast was produced by Your Girl Media 

To learn more:

Email: [email protected]

Follow us on Insta: @yourgirlmedia 

If you’re ready to scale your coaching business, attract dream clients, and close more high ticket sales — I’m your girl.

Work with me: www.yourgirlmedia.com

Follow on Instagram: @yourgirlmedia

Join the conversation: DM me your biggest biz question or what topic you want next on the pod!

💌 Want access to my match-making program to match you with certified setters & closers? Check out: yourgirlmedia.com

This episode is for every coach or creator who’s wondering, “Am I safe from AI… or is this  coming for my business?”

Today, AI expert and total bad b*tch Devreet Dulay  from Internal Automations, an Ai automations company is breaking down exactly how to use AI as your new business superpower (not your replacement).

What We Talk About:

• If coaches, creators, and service providers are being replaced by AI? 
• The difference between “using AI” and actually operating with AI (this one will change how you see everything)
• How to automate the soul-sucking backend work so you can be way more present with clients
• The biggest mistakes entrepreneurs make when integrating tech
• Time-draining tasks you can systemize today
• What jobs are in trouble… and how to stay irreplaceable
• Creativity, storytelling, and how to stay authentic in the age of AI
• Real-life automations that saved companies HOURS and brought in more revenue
• Why your personal wellbeing directly impacts your business performance
  
  

🔗 Connect with Devreet:

• 💬 LinkedIn: Devreet Dulay
• 📱 Instagram: @devreett
• Connect with Gel the Webby Award Winning Reel Specialist: @gelraquel

key points: AI for coaches, business automation, AI for entrepreneurs, female founder podcast, scaling your coaching business, productivity tools, no-code automation, AI strategy, creator economy podcast, digital entrepreneurship, ChatGPT for business, systems for scaling, women in business.

This podcast was produced by Your Girl Media 

To learn more:

Email: [email protected]

Follow us on Insta: @yourgirlmedia 

If you’re ready to scale your coaching business, attract dream clients, and close more high ticket sales — I’m your girl.

Work with me: www.yourgirlmedia.com

Follow on Instagram: @yourgirlmedia

Join the conversation: DM me your biggest biz question or what topic you want next on the pod!

💌 Want access to my match-making program to match you with certified setters & closers? Check out: yourgirlmedia.com

Let’s be real — rejection hurts. Whether it’s on a sales call or in your DMs, every “no” can feel like a punch to the ego. But rejection isn’t failure — it’s redirection.

 In today's episode, I’m breaking down exactly how to handle rejection like a confident high-ticket coach so you can bounce back stronger, close more high ticket sales, and keep showing up like the CEO you are.

What You’ll Learn:

• Why rejection is normal (and necessary) in business — even for six and seven figure coaches
• How to hold your frame when someone says “no” on a sales call
• The real reason you might be hearing “I need to think about it” — and what to do next
• My personal 48-hour follow-up rule that keeps clients warm without you seeming desperate
• How to grieve a rejection without letting it wreck your confidence
• The emotional secret to staying steady in sales (goodbye, rollercoaster mindset 👋)
• How your messaging and podcast strategy can actually reduce rejection and warm up dream clients before the call

Resources & Mentions:

• 🎧 Podcast Recommendation: In Hindszight by Hindz 

This podcast was produced by Your Girl Media 

To learn more:

Email: [email protected]

Follow us on Insta: @yourgirlmedia 

If you’re ready to scale your coaching business, attract dream clients, and close more high ticket sales — I’m your girl.

Work with me: www.yourgirlmedia.com

Follow on Instagram: @yourgirlmedia

Join the conversation: DM me your biggest biz question or what topic you want next on the pod!

💌 Want access to my match-making program to match you with certified setters & closers? Check out: yourgirlmedia.com

If you’ve ever felt awkward on a sales call or secretly hate selling your program—this episode is your permission slip to step into your Hot Girl Sales Era. We're ditching the desperate yes-girl energy and replacing it with confident, high-ticket, CEO-level sales strategy.

Hey.. it’s Marie from Your Girl Media — your go-to podcast for six to seven-figure coaches who are ready to scale through sales, strategy, and podcasting.

In today’s episode, we’re breaking down my top 3 Hot Girl Sales Tips to help you sell with confidence, hold frame like a pro, and close more high-ticket clients without feeling salesy.

I’ll walk you through:

1. 💅 Creating Your Alter Ego – Meet the fearless version of you who handles objections, drops 10K offers like it’s nothing, and owns every sales call.
2. 🚪 Becoming the Gatekeeper – You are NOT a yes-girl. You decide who gets into your world. I’ll teach you how to position yourself as the prize and make clients pitch themselves to you.
3. 🪞 Holding Frame Through Body Language – Learn the lean-in / lean-back technique that subtly shifts energy and keeps you in control of the conversation.

If you’re an online coach, high-ticket coach, or building a coaching business that actually brings in cash (not just followers), this episode will give you tangible, high-vibe sales tips you can use right now.

Let’s see your alter ego!
 👉 DM me your Pinterest board or your Hot Girl Sales persona on Instagram @yourgirlmedia
.
If you’re ready to scale and you’re done doing all the sales calls yourself — let’s chat about hiring a certified closer or joining my network of high-ticket setters and closers.

🔗 Links Mentioned:

• Shelby Sapp’s “Alter Ego” YouTube Training (linked in show notes)
• Apply to work with me or my closing team — DM “CLOSER” on Instagram
  
  

This podcast was produced by Your Girl Media 

To learn more:

Email: [email protected]

Follow us on Insta: @yourgirlmedia 

If you’re ready to scale your coaching business, attract dream clients, and close more high ticket sales — I’m your girl.

Work with me: www.yourgirlmedia.com

Follow on Instagram: @yourgirlmedia

Join the conversation: DM me your biggest biz question or what topic you want next on the pod!

💌 Want access to my match-making program to match you with certified setters & closers? Check out: yourgirlmedia.com

Let’s be real—social media can feel like a full-time job on top of running your actual business. But what if I told you creating content could actually be simple, effective and profitable?

Today I sit down with my client Laura, founder of Travel Content Writing and host of The Travel Creator Podcast, to break down her signature process for making content creation fun, easy, and profitable.

We chat about:

• How to “steal like an artist” and use competitor research to create your best content.
• Why “trial reels” are the secret weapon you’re not using yet.
• The difference between posting for vanity metrics vs. posting for aligned clients.
• How to use your existing content (emails, sales pages, podcasts) to go viral without burning out.
• Why Threads might be your new favorite platform if you’re over Instagram.

Laura also drops some serious truth bombs about working smarter, not harder—and how to treat your social media like a billboard for your coaching business instead of a full-time job.

Connect with Laura:

• Website: travelcontentwriting.com
• Podcast: The Travel Creator Podcast
• Instagram & Threads: @travelcontentwriting

Ready to Launch Your Own Podcast?

If this episode lit a fire under you to finally start your own podcast, let’s make it happen.
 👉 DM me on Instagram @yourgirlmedia
to book a free brainstorm sesh.

 This isn’t a sales call—it’s just a fun, strategic chat to help you figure out what your podcast should be about and how it can grow your business.

key points: business coach, podcast for coaches, content creation tips, social media for entrepreneurs, content strategy, online business growth, burnout recovery, content repurposing, marketing for coaches, entrepreneur podcast, business mindset

This podcast was produced by Your Girl Media 

To learn more:

Email: [email protected]

Follow us on Insta: @yourgirlmedia 

If you’re ready to scale your coaching business, attract dream clients, and close more high ticket sales — I’m your girl.

Work with me: www.yourgirlmedia.com

Follow on Instagram: @yourgirlmedia

Join the conversation: DM me your biggest biz question or what topic you want next on the pod!

💌 Want access to my match-making program to match you with certified setters & closers? Check out: yourgirlmedia.com

If you’re sitting there like, “Wtf, I’m doing everything right—why isn’t my business growing?”... girl, you’re not alone. Scaling your coaching business isn’t about doing more—it’s about fixing a few key bottlenecks that are quietly capping your growth. 

In today’s episode, I’m breaking down the five biggest mistakes I see online coaches make when trying to scale—and what to do instead so you can finally build a business that runs with ease (and not chaos).

🎧 What You’ll Learn in This Episode:

• Why your audience loves your content but never buys (and how to get out of the “Bestie Zone”)
• The systems mistake that’s blocking you from hiring and scaling
• How to stop avoiding sales and start closing high-ticket offers with ease
• When and how to hire the right team to support your next level
• Why relying only on social media will stall your growth—and what mid-funnel strategy to use instead

💡 Key Takeaways:

1. Get out of the Bestie Zone. Your followers shouldn’t just love your content—they should be ready to buy. Check out Lucy Bedewi’s podcast Unicorn Messaging for her episode on sales copy and messaging that converts.
2. You can’t scale with chaos. Systems = freedom. Connect with Jessica, The Business Domme, to streamline your backend, CRMs, and funnels.
3. Learn sales or hire it out. Sales is the heartbeat of your business. If you need aligned closers or setters, or want to learn from the best, check out Shelby Sapp’s She Sells program—or reach out to me directly for my closer matchmaking service.
4. Stop trying to do it all. Hiring the right team is a game-changer. Connect with Lucy Cole from Ikigai to get matched with your dream VA.
5. Build your mid-funnel. You can’t scale high-ticket offers with 30-second Reels. Start a podcast or YouTube channel to deepen trust and create consistent leads that convert.

✨ Resources Mentioned:

• 🎙️ Unicorn Messaging by Lucy Bedewi 
• ⚙️ The Business Domme (Jessica) — for systems, CRMs, and funnels
• 💋 She Sells by Shelby Sapp — for feminine, high-ticket sales training
• 💼 Ikigai by Lucy Cole — for VA matchmaking and team support
• 📈 Your Girl Media — my agency helping online coaches scale through podcasting, lead generation, and aligned sales strategy

This podcast was produced by Your Girl Media 

To learn more:

Email: [email protected]

Follow us on Insta: @yourgirlmedia 

If you’re ready to scale your coaching business, attract dream clients, and close more high ticket sales — I’m your girl.

Work with me: www.yourgirlmedia.com

Follow on Instagram: @yourgirlmedia

Join the conversation: DM me your biggest biz question or what topic you want next on the pod!

💌 Want access to my match-making program to match you with certified setters & closers? Check out: yourgirlmedia.com

I spent $6,000 on a coach during the most broke time of my life — and that decision became the catalyst for everything that followed.

It led to my first coach, my first $3K/month client, and eventually the creation of Your Girl Media, where I now help 6–7 figure high ticket coaches scale through podcasting and high ticket sales.

Today, I’m telling you the real, unfiltered story — how a homeless man breaking into my house and a $6K leap of faith on a coach led me to create my agency for online business coaches, Your Girl Media.

You’ll also hear who this podcast is really for and what to expect from upcoming episodes.

💫 This Podcast Is For:

Online business coaches and high ticket coaches who want to:

• Scale your business with ease
• Attract your dream clients consistently
• Master your high ticket sales strategy
• Create authentic marketing that converts
• Learn podcast strategy that builds brand authority
• Get real, actionable growth tips for every stage of your coaching business

If you’re an online coach, business coach, or high ticket coach who’s ready to scale, attract dream clients, and sell with confidence — why would you go anywhere else?

✨ I’m Your Girl.

Want to learn about the coach that changed my life?

Insta: @christabellatravels

Podcast: Digital Nomad Life Podcast

Course: Digital Nomad Life Academy 

⏱️ Timestamps

00:00 – Covered in mashed potatoes & rock bottom
 01:30 – The LA chapter and “the homeless man” moment
 03:50 – Moving to Nashville & finding online business
 05:10 – Investing $6K while broke
 06:30 – Landing my first high ticket client
 07:30 – Traveling the world & building freedom
 08:30 – Turning pain into purpose
 09:00 – How Your Girl Media began
 10:30 – Proof that podcasting scales coaching businesses
 11:30 – Why I created this podcast
 12:30 – What to expect from future episodes
 13:30 – Connect with me & final thoughts

high ticket sales, high ticket coach, business coach, coaching business, scaling your coaching business, online business coach, podcasting for coaches

This podcast was produced by Your Girl Media 

To learn more:

Email: [email protected]

Follow us on Insta: @yourgirlmedia 

If you’re ready to scale your coaching business, attract dream clients, and close more high ticket sales — I’m your girl.

Work with me: www.yourgirlmedia.com

Follow on Instagram: @yourgirlmedia

Join the conversation: DM me your biggest biz question or what topic you want next on the pod!

💌 Want access to my match-making program to match you with certified setters & closers? Check out: yourgirlmedia.com