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Radon Stancil - Peace Of Mind Wealth Management

Radon Stancil, CFP, is a best-selling author and The Founder of Peace of Mind Wealth Management, a firm committed to helping individuals retire with excellence. As the Co-host of the 'Secure Your Retirement' show his insights have been featured in Forbes, Newsweek, Fox, ABC, NBC, and the Wall St Journal. With over 25 years of experience, Radon is an award-winning advisor who is highly sought after to work with executives, business owners, engineers, pharmaceutical professionals and more.

www.pomwealth.net/podcast

First of all…we get so focused on saying 'I'm just going to reinvest in the company…'…in addition to that, you've gotta make sure you're setting aside something for yourself.

Down the road…all you have is a big company…and unless you can sell it and get something back out of it, it's really not gonna help you for retirement.

You need to have a cash reserve…6 months at the bare minimum…than…Roth IRA…

With a Roth, I can pull the money back out. I just can't touch the growth…

You can also build your own…401K

In my head I thought, I'm a small business. I might need capital. If I put money into my 401K and I need that capital, I'm gonna pay a penalty to get that back out. So I did my order the way I just described to you.

From a finance standpoint, there's no advantage (LLC, DBA). There is one on that S Corp because you can pay yourself an income…and not pay some of that tax.

I never wanted to have to put money back into the company….I don't think you should take distributions…leave enough of operating capital in your corporation…so that you don't have to pull from savings.

I always make sure I've got at least 3 months of operating capital in my corporate account…

I have 3 months of operating capital to run the company. Now, part of that might be paying me. But then I've got my personal…there I need 6 months.

…If push comes to shove, typically a small business owner will pay everybody but themselves…so what if you had to go two months…and I can't pay myself. But I've got my personal savings that say's I can survive…

That's the juggling act…but you've got the big picture in your head…

I think everybody needs an advisor. What I mean by that is, I'm a financial advisor, but I still need advisors. I have business coaches. Every single year I make it a rule that I have to have somebody in my life that's telling me what I need to do to do better…mastemind groups, coaching programs. Every year I have to be in two or three…

A financial advisor can help you work along with your CPA to set things up…you then need to have the money managed. And if that's not what you do then I don't think you need to be doing it.

I think you have an advisor so you can concentrate on what you know how to do best.

If you're starting to hit your goals…how do I structure that…I'd say sooner than later (hire an advisor)….As soon as you can do it. Do it.

Small business owners…don't have as much of a retirement goal. They've got more of a time goal…I want to get to a point where I don't have to come into the office everyday. I want to get down to a two day work week…whatever that is….and I want to hit that much earlier than 65…and it's the easiest part of my business career because I have all the things that I've built…So unless I sell…I don't really have a retirement goal.

Whatever your goal is, think that way….because it may be different.

Just think about time and compound effect. If a person is starts at 20 and they go to 65, they can save $1M with just some growth and a very small amount of money. I'm talking $100 or so dollars a month….The longer we wait…we have to save a much larger amount of money in order to catch up.

The earlier you can save, the better.

There's lots of online calculators. You just have to be careful about how you're calculating it…

Our average client today…lives on between $5-$8 thousand dollars a month net.

First, determine what you think your needs are going be in retirement….what would I dream out that I would want?…If everything was paid off, what do I want coming in the door in today's dollars?

The big thing is, try to save as much as you can save and try to have goals there.

There's a blunt answer to this. It's usually…comes down to overspending vs wether or not you can afford it.

Whatever your story is, don't use the excuse I don't make enough money.

I've got clients that are millionaires and they are teachers…I actually have one client that had 3 children, a wife who did not work, he was a schoolteacher. I think at the time he made about $42K a year and they saved money every single month…It all came down to their choices…

To me life insurance is a personal choice, but an easy way to take care of the 'unknown' scenario.

We think about a business plan for our business. I think you need to have a personal plan for yourself…Don't fool yourself saying I'm gonna put everything back into the business. Operate the business with the mentality of it needs to pay you.

If you've got it in a plan. It's a plan. If you're shooting from the hip, it's not….otherwise you're gonna get down to the end of 5 years and say I don't know what happened to everything.

The personal plan says I have to make money doing this otherwise it's an expensive hobby. It's not a business.

The podcast we talk from three different sides…financial…legacy…and lifestyle…Just like you would have a business plan or a personal plan, you need a retirement plan…what am I going to do?

One of my favorite episodes…episode 83 'liberating your life for retirement'

Live a balanced life.

The book 'The Present'

I'd love to go to South Africa and Austrailia

Hair and a day planner

POMWealth.net

Secure Your Retirement podcast

www.marlanasemenza.com

Audio : Ariza Music Productions

Steve Sims

SteveDSims.com

Do you know anyone that's worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic on the sea bed or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta – you do now

Quoted as "The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve Sims is a best selling Author with "BLUEFISHING - the art of making things happen", sought-after coach and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard – twice!

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I started off trying to find how rich people interacted…in the end I wound up being the doorman of a nightclub…it gave me a great viewpoint of people..and the psychology of a human being.

What it did teach me is that if I was slightly dubious about someone and I let them in the club, it was only a matter of time before I was kicking them out. So I learned at a very, very early age to protect the front door. If you guard that with your life, you removed 99.9% of the problems.

Now, if I've got clients coming to me…if they're not the right fit, that's your front door. It ain't gonna get any better just cause they paid you.

It's my gut. I believe we become dumber by what we see. It's very easy for me to look professional…something like that would impress you…but I decided your gut is far more intelligent. How many times have we had a conversation with someone…they've got an expensive watch, the story sounds good, but something's just not right. And then we go back to our eyesight and go 'oh, but he's got a nice watch…'

Stop believing what I see and trust my gut.

We were incredibly smart when we were 3 years old….most of us became dumber because of peer pressure, schools, parents…you drop your kids off at school and you see someone sitting in the corner…of that's Tommy…why don't you go play with Tommy? Tommy smells….Tommy pokes people. I don't like Tommy…we go 'Don't be like that. You go play with Tommy.' And we force them into a relationship they didn't want to have. It's rude, it's harsh, but the bottom like of it is, imagine if everyone was honest tomorrow….and went 'Hey, this relationship with me and you, it ain't working. All the best. Bye!' …We would lose a lot of relationships but what would happen to the relationships we retain?

I remember years ago, and it was a big turning point for me, there was a guy that I really looked up to…we were in this networking event…and this guy was trying to get Tony's attention…Tony took him over one side and said 'Look, it doesn't matter how long we take, me and you are never gonna get on. It's not good or bad, it's just a fact. You're wasting all your time trying to generate a relationship with me and I'm letting you know now, it's not gonna work…Out of respect for our time, I wish you al the best.'…The guy went off and the people were very receptive to him. He walked into the bouquet that worked for him. He actually came over to Tony and said 'Thank you so much for saving me the time.'…There was no hostility, no anger, but it was very clear it wasn't gonna work.

We itemize through our eyeballs and we approve through our eyeballs where we should be focusing on what we learned as a kid. Our gut. If it smells off, move away from it.

Anyone that's been appointed as as gatekeeper has to be 100% synchronized with the person who's gate their keeping. I have gatekeepers and I constantly tweak and refine because constantly things change in my life….You're constantly tweaking with your gatekeepers how receptive you are to new contact and more contact.

A gatekeeper should be nothing more, should! be nothing more than a continuation of you.

We all know this…gatekeepers…get an ego….so you've got to get around that.

The beautiful thing about today…is that we can get in touch with anybody…The trick today is not being able to reach out to people…the talent is showing up with so much of a solution and an engagement that the person goes 'Ah! This is someone I want to talk to.'

How have I leveraged my relationships? …I walk into a bar and you're in that bar and you're there with your mate. I walk up to you and go 'Hey! How are you doing? My name's Steve Sims. I've worked with Elton John, Elon Musk and the Pope. I'm a big deal.' and I go to shake your hand. Move along.

Let's change it. I walk into a bar. I don't come over to you because I don't know you and I walk to the end of the bar and order my old fashioned. And your best mate is next to you, elbows you in the ribs and goes 'See that guy over there? That's Steve Sims. He's worked with Elon Musk, Sir Elton John and the Pope. That guy's a big deal.' Now what are you thinking and what do you want to do?

It's the source! When I tell you, it's promotion, it's self marketing and it's actually quite vile and disgusting. But, if somebody else introduces you, you turn up with credibility.

Nobody has ever walked onto the roof. You get there by a ladder.

Can you introduce me to…? Now I'm coming in as a credible introduction.

I leverage every relationship to see where the next one can go.

I make a point, key thing here, never introducing myself.

If you're at a party and someone comes up and says…'what do you do?'…If your mate is next to you, go 'Mary, what would you say I did?' Now this may sound silly and funny, but it will carry way more weight having someone else introduce you….because you can name drop, I don't have to.

How do you turn up as a solution? …Google them, then go to images then go to their social feeds. The images will show pictures of where they've been…read news reports of project they're in…you can see what they're supporting…you can find out a lot by cyber stalking people. You can also find out the quirky stuff.

I have never moved without purpose.

When you're at an event…all the celebrities…the powerful people are sitting closest to the stage. Where is the best seat to have?…I can guarantee you're going to make your way to the bar or the bathroom during this event…I buy a ticket…divided between the bar and the bathroom.

No one will talk more about themselves or stuff that they love. So get them talking about it.

I attack the person with something he loves.

Another way to get a person talking is about a problem they've got.

The bottom line is, give them a solution. Give them something that benefits them….try to find out what can you bring to the party that's gonna help them.

The beautiful thing is, you've only gotta get it right once. So, the amount of times I've gone up to a celebrity…rich and powerful person…the wrong gatekeeper…the wrong person to start a conversation, and they've gone 'No, Mate.'…and then I go away, I sit down and go 'How did I lose that?'…oh, I did that…so then I go and try it again…you learn along the way and then all of a sudden you wind up speaking with someone and they go 'That's fantastic! Let's do that!'

Celebrities make up maybe less than 10% of my client bank, but I've got people that kind of own celebrities, own studios…

It's been interesting to see, you've gotta focus on the solution and the conversation and the reasons…I feel that people are over-complicated

People see wealthy, powerful people and they become intimidated.

…why is that your price market?…what's the difference between selling a $30M apartment and and a $2M…there's no difference…she came down to 'the client'…they're more demanding. Are they more demanding or are you scared?

When someone's demanding, all they're doing is searching for confidence that you're the person that can. When you've got confidence in you, when you've got experience, and you get experience by failing…when you've got experience you've got credibility and that breeds confidence because you've got proof.

Why are people scared?…People turn up to your checkbook. They're talking to you because you're rich and that's a one-sided conversation.

But, if people turn up as a way of helping me…how do you help a billionaire?…The richer someone gets, the more impact they want to create. If you can help them with that impact, you have their engagement.

You don't become a millionaire, you actually develop your skills on being successful, creating impact, creating a solution, monetizing it. Money is secondary. It's a reaction…

The difference between a rich person and a poor person is the bank account. The difference between a non-successful person and a successful person is mindset. And if you can get your mindset right, you end up becoming that rich person.

…Fail. Fail a lot. Keep failing. Keep getting the experience that breeds the credibility that proves the confidence which people can smell.

If I don't fail in the next week, I haven't tried hard enough and I'm not willing to stay where I am. I wanna keep on failing.

No is really no pretty much straight away. If I ask you…and you say no, anything that I do afterwards is now trying to get you to change your position. And no is very much a finite mood…no is one of those words where once we've said it, we've complete it. That conversation's over now. Even if it was a bad decision…

If I got a 'no', I was asking the wrong person or the wrong question.

There are millions of ways into a house…there's no point in going up to the valet boy at the Oscars and saying 'can I get in?' because he doesn't have the power to say 'yes'

I don't want a no, I'll always come up and give you an option.

I took over an entire museum…if I had contacted the museum and said 'hey, I want you to shut your museum down from 3:00 in the afternoon til 2:00 in the morning, kick all the patrons out…would that be ok?' What would they say?…first, I got a powerful person to make the introduction…before we do that, I heard that you're having a gala at the end of this year. What's the purpose?…How would you like to go into your gala already have achieving a third of your goal?…Now let's talk…

I get somebody else to introduce me then I turn up as a solution.

No one ever drown by falling in the water. They drown by staying there.

Keep failing.

An Old Fashioned and little expletive button

SimsDSims.com

An Entrepreneurs Advantage

www.marlanasemenza.com

Audio : Ariza Music Productions

Tracy Cherpeski - Tracy Cherpeski International

Tracy L. Cherpeski - MBA, MA, CPSC, is a leading executive coach and leadership development expert with over 15 years experience. Her expertise, professional experience and "coach tool kit" guide her clients to success in many areas of business and life.

Her coaching and training programs offer integrated leadership, executive development, operations consulting and mindset mastery.

Tracy has shared her coaching and workshops with corporations, government and non-profit organizations, small businesses and medical practices.

Tracy is also host of the Entrepreneur Mindset-Reset podcast where she interviews guests around the world from various industries and walks of life. Together, she and her guests explore success mindset, lessons learned, and wisdom gained through their entrepreneurial journey.

Tracy's biggest "WHY" is her two beautiful teenaged children, who inspire her to reach higher and further every day. She lives in Chapel Hill, NC, with her husband, children and a menagerie of adopted furry family members, and serves clients from all over the U.S., to Norway, the UK, Brazil, China, Spain and Australia.

Tracy's professional and personal philosophy: Survival is not enough; life is meant to be celebrated.

Website: https://www.tracycherpeski.com

Entrepreneur Mindest-Reset Podcast: https://podcasts.apple.com/us/podcast/ entrepreneur-mindset-reset-with-tracy-cherpeski/id1550000285

Instagram: https://www.instagram.com/entrepreneur_mindset_podcast/

LinkedIn: https://www.linkedin.com/in/tracycherpeski/

Complimentary consultation to discover your own "super power" www.TalkWithTracy.com

Everybody has one. Probably more than one.

What am I great at? What do I love doing?

When I'm at my best, what am I doing?…let that marinate….hear it out loud…

When I am at my best and when I'm doing that, I'm doing precisely what?

Some clients say 'I'm at my best when I'm solving problems'..a riddle, a puzzle…we just kept picking it apart and kept asking the questions and one lady said 'I do it everywhere in my life' and I was like 'Great! How can you capitalize on that? How can you turn that into something that really helps you shine?'…how does that support you? How does that support the people in your life?…How can you turn that into a marketable skill…

We still need to get curious and keep asking ourselves questions…

…What I'm great at is asking people what they really want, where they thrive. What is it they love about what they do? What motivates them? Motivation is not an innate thing. We have to manufacture it a lot of times….motivation often doesn't even kick in until we're about 5 minutes into something.

What is the thing that we could do with our eyes closed that lights us up? And how do we apply that?

Focus in on what we would do if money were no object.

If we have a challenge…if I'm great at solving that, maybe I'm also great at solving that for other people. So, how can I turn that into something?

I'm a huge fan of figuring out what drains your energy and outsourcing or bartering…

I think there's a way to be more effective…by taking our strengths and applying them when it's time to hustle. And maybe during glide times…I despise admin. It drains my energy. But, if those things don't get done, I don't get paid. So I block them as 'I get to do this today so that…' I block it during a time when I don't have umpteen things going.

For me if it's off the plate, it's off my head.

Say you're new…sometimes it's important to really be in it. There's a taping point…when you're waking up…at 3 o'clock in the morning and that's on your mind…I think it's amazing what a leap of faith can do.

I hired an assistant during the heat of the pandemic when my business was slow…and when we recover our time and energy, we are able to be in our superpower and our zone of genius, doing the thing that lights us up and most of the time in business is what monetizes.

Especially now…we've been thrust into a totally different way of doing every single thing…We don't give ourselves credit for what we've managed to do…Acknowledging that we can have gratitude and a whole pile of garbage that feels heavy at the same time..is important. And it helps take the heaviness off having to be a certain way…I think the personal devotement world has done a bit of a disservice with this toxic positivity.

We can simultaneously be ok and not ok. That's something that has shown up in our household…

It's ok to say 'I'm in it right now and I don't like it.' Sometimes just speaking that clears it out. Or it opens the door for us to take a different path…

I'm a huge fan of journaling. I feel like it's a great way to brain dump….we just need to clear and let it all out….I had no idea how much negative junk I was holding onto in my head…

I cleared out all the negativity…all the stuff that was holding me back…then I started getting more creative…

Kind of clear the decks in some way…go for a walk, get outside, get in nature…move your body in some way.

See what comes up and allow all of that to come up.

Get out of your head!…write it down, talk it out…

The Artist's Way

You either deal with it, or follow it.

Sometimes we don't know what our zone of genius is or our superpower is because we don't get asked those questions.

We were taught to be good listeners, good workers, compliant, agreeable, go to college or some kind of trade school and then go get a job…It doesn't work for everybody. And it certainly doesn't open our minds to what else can be.

What else? Keep going until you run out of answers to them. Okay…What else?…What else..? You go until you exhaust that and maybe there's something in there.

Live into them….Is there a way to apply that? …I really enjoy doing 'this'. I'm on fire when I'm doing 'this'. How can I use it here?

We don't do enough of putting ourselves out there and posing questions or making suggestions. I think the worst thing that can happen is we get a 'no.' But the answer is not before we even ask anyway.

I really enjoy this. I don't feel like monetizing it….What's another way to use it?..Maybe it's volunteering.

If the work environment isn't conducive to…that spirit…that may not be a good place to apply it. So, perhaps it means to start getting more clear on what that means…

When we get really clear on what we want and why we want it, amazing energy things happen…our focus gets so clear that opportunities seem to float down from the sky.

I'm happy with where I'm at right now and I want to use this for something else.

Ask the question: I'm at my best when I'm doing ______? And there may be more than one thing. And you may need to contextualize that….at work…at play…with my family…then look for patterns…

Take the steps that feel right and don't regret.

tracycherpeski.com

talkwithtracy.com

www.marlanasemenza.com

Audio : Ariza Music Productions

Carrie Veatch - Set Yourself Free

Carrie Veatch is a coach who helps ambitious female entrepreneurs bust through self-doubt and false narratives to create 6 figure and multiple 6 figure online businesses. Carrie combines neuroscience, teaching clients to rewire their brains through mindset work, and a safe container for clients to create the lives that truly want. She is a nomad living and traveling abroad (currently in Vietnam), morning routine enthusiast, CrossFitter, community minded, gluten free foodie that is obsessed with helping others create lives of freedom.

https://setyourselffreellc.com/

https://www.facebook.com/groups/setyourselffreecommunity

Have a free journal that has tons of juicy prompts I used to book over 40 calls and do over $14k in sales in less than a month - you can grab it for free on my website! And my group program will be kicking off soon so that you can hit those $10k months online with ease!

It's the conditioning that we've been fed…the harder you work, the more money you make..and yet we all know examples of people where that is not true.

I'm such a believer in un-learning and re-learning so we can easily get what we want.

It's the narratives, it's the thoughts that say 'You can't have what you want', 'You have to work hard to get what you want', and pretty much anything that reminds you or tells you you're not good enough..not deserving…

We're born worthy.

Men just don't take things as personally. They have a clear way of separating out 'Well, it's just business'…

We as women often takes things on. We take things personally….we're big feeling people..so often times we are conditioned to think that men are the ones that make the money…

Our narratives, whatever they may be, are the biggest driver of whether or not we go after the things we want. This is why I work with so many women on beliefs first…

It's so essential that we change the dialog between our ears.

The Roger Bannister example. No one ran a four minute mile until he did and everyone else believed it was possible. Up until that point, we had no basis for believing…

This is where we have those limitation in our mind. Sometimes it's…based on past experience or things we've tried that haven't worked out…so then we start to create these stories and have these beliefs that say 'I'm not worthy of that', 'I can't do that', 'I'm afraid of that', 'It's possible for her, not me'…

Fear and excitement are two sides of the same coin…When we can flip that and we understand that our body has the same response to them, it's just how we're choosing to view it. That's how we can flip the experience…

First up…getting really clear on what you want.

Most people actually do know what they want, they just think they can't have it.

The process is quite simple, but the work around it can be really challenging.

Deciding what we want…our work is to clean up our thoughts..behind everything that says you can't have it.

It's proving to yourself those thoughts are wrong.

Record all of the thoughts that are coming up…and look at them. Sometimes we're afraid to really look at them because we think 'if I name them, then they must be true.'

You can't shift and change anything if you're not acknowledging it.

The work is to disprove it..so you have the new thoughts and narratives…then detach from every single detail of 'how.'

Get into that place of trust and faith..having that belief that it's already done.

You have to act out of that higher version of yourself.

Tap into your imagination. What do you imagine that would feel like…tap into that place and make decisions and actions out of there.

We never have an exact blueprint….we all bring our unique experience

I believe in the power of our minds and our imagination. Kids are magical at this. They do not have the same limitations or the same conditioning that we as adults have. The work is to go back to being like that where you believed anything was possible.

I love so much of the masculine vs. feminine energy.

It's so much easier for us to earn when we are in that receiving state.

I never think that having emotions or being a deeply feeling person are negatives…but you have to know how to use them…recognize patterns…where you're getting in your way and where it's really helping you…

Identify any of the thoughts and feelings that are in the way (about money)…

If you believe that everyone that has more than you is selfish and greedy…your subconscious is going to say 'No. We're not going to do that. It's not safe.'

So much of it is a choice.

Actively going and cheering on that person that is triggering you…the feelings dissipate…and the reason I'm triggered is because I actually want what she has.

Mostly it's around 'enoughness'

The two questions I like to ask that have been so helpful for me…What do I need? …and What does my business need? and separating those out…and having some type of mindfulness practice to remind yourself that you are worthy…regardless.

The truth is…if you never did another thing in your life…you are worthy simply because you're alive.

I have a journal that you can grab for free….it's tapping into your power and who you are and what you're capable of…

With journaling, it get's to the root of something pretty quickly…most of us aren't even aware of what our patterns are…so we keep coming up against something…I have a bunch of simple journal prompts that help get underneath..what's going on…so you can start to shift them into more empowering practices and beliefs.

Bet on yourself.

setyourseflfreellc.com

IG Set yourself free

FB group Set Yourself Free Community

www.marlanasemenza.com

Audio : Ariza Music Productions

Martin Brossman, business - Martin Brossman & Associates LLC

Martin Brossman is a leading authority on Linkedin, Reputation Management, and building a positive digital presence. He has collectively over 10,000 followers. Just Google his name!

Brossman is a Success Coach, consultant, and dynamic trainer known for his insight and humor. A member of the National Speakers Association, Martin is a popular speaker on effective and safe online reputation enhancement and professional development topics. He regularly teaches statewide for towns, communities, and schools in North Carolina. He also provides customized coaching and training for individuals and groups, integrating digital media, professional networking, and reputation management. Integrating success on the ground and on the web.

Martin Brossman Success Coach - https://CoachingSupport.com

Martin Brossman Speaks - https://MartinBrossmanSpeaks.com/

Martin Brossman on Linkedin: https://www.linkedin.com/in/martinbrossman/

Access to all Martin Brossman's web presence: https://www.martinbrossmanandassociates.com/

Everything had to be perfect…and in having your own business that became a problem because you have to know the difference between making it very accurate and good enough to get out the door.

If you were a graphic designer, you probably should spend quite a bit of time on your first impression of images for graphic design…then learning to let some of the other things go is critical.

Our time really is money.

It's the aim, aim, aim, aim, aim consider firing someday approach.

It can also be used as a tool not to face failure. One of the most important muscles to develop is…the ability to fail and recover quickly.

Fail fast. Fail often.

Take small calculated risks where you can afford the consequences.

It doesn't mean in those experiences of failure you don't have a moment of 'oh no'…it just means moving through them quicker.

Perfectionism is often a tool for hiding out.

Don't deny yourself the fact that it might not feel good. It's ok….that you're getting some data in…the you got knocked off the horse.

Biologically we can only perceive so much data. We're gonna leave stuff out and we're affected by it.

Start identifying with something greater and a commitment instead of perfection.

What does real win-win look like?

I think the challenge of who we identify as ourselves is one of the biggest problems….most of us built our identity to the most part, under 10 years old.

Be anything but yourself, you'll be an upgrade.

This thing that we think is our identity is build before we are mature enough to know what it is and it's running us like a program.

What am I identifying with?

What is sustainable over time is what we are going to be committed to identifying with.

I was blessed with the challenge in life that in 4th grade, there was something wrong…at the time, the only tutor that the school had was the one working with the special needs kids…I was moved out of my class to work with that woman and I made a very big decision there was something critically wrong with me…that was a pivotal decision in how I identified with myself…I believed I was intrinsically broken and there was no way out.

I finally had to identify with something other than the concept in my head of 'I'm too stupid to be alive.'

Unless I build something else to identify out of, there was no way out.

'Who are you going to identify as you?' Moving forward can give you a level of consistency over time. And that's how you can get some room from that conversation in your head.

Denying our children wounds, denies the potential of their growth.

Some of the most amazing people I've met in my life, when you learn about their childhood, you want to just say 'how did you survive it?'

Perfectionism is a manifestation of probably a decision made by a 7 or 9 year old, you're still living out that's running you like a routine out of control.

Coaching is NOT therapy.

It's like trying to catch something in the shadows and asking 'where is this coming from?'

If you come from a perspective of compassionate observer…what if I made up that i'm smart enough?…What if I picked a commitment to live out of 'even if I failed at it, that would be a noble life for me?'

Be a catalyst for others…on their death bed they'd be moved to tears by their own life.

I'm going to give up judging. In the end, I'll look back and I'll either succeed or fail. And if I failed, how would I feel? Well, you made the effort…

The beginning is to be suspicious of your own kind of shadow…

We're over obsessed with this concept of 'be yourself'….what the heck is that?

Why don't you pick as an adult what you want your life to be committed to and then in grounded ways, start collecting evidence on it?

The Beautiful Mind…in the end the hallucinations weren't running his life, but they didn't leave. That's the gold. I'm not listening to you anymore….It's not about eliminating…it's like having a great opponent…and knowing their not going away…you will become a better player.

It's starting to accept what's there and then…what can I do with this?

The most efficient thing is 'how can I use it as a resource?'

I used comedy as a survival technique…I don't want to lose that. I just want to be in charge of when I bring it out.

I was given the Governor's award for taking humor to cancer patients.

What do you want to leave this world? What do you want your life to be about?…Start there.

Paraphrasing…We are never really alive until we embrace our own mortality.

There's a stone with my name on it….I need to take a moment and be present that this is where it ends….what am I gonna do until I get here?

What can I do today that's within my means that can move towards that?

We make a great deal of our decisions out of fear.

When we're in the moment, there's a lot less fear than when we're in the possible future.

What if I treat these learning challenges as a sleep state? What would it take to wake up?

A commitment to the future, grounds me in the present.

Other people have a great deal of influence….what you can do is maneuver yourself around to minimize the influence.

There have been times when I've seen people change a core belief and then other people changed.

Don't underestimate that we're co-connected.

This isn't always a smooth path.

Can I transform it? Can I change it? or Can I choose it?

You have to make some evaluations.

The more they change, the more their souls seem to die. Which aligns…with not accepting who you are and what you have…

Choose what you have.

What would be a life that we've be proud we lived?

There are days that won't be comfortable, but they can be more meaningful.

Take a little time to evaluate your life.

I'm going to live my life as if I'm making a difference and I'm not going to keep score til the end.

www.marlanasemenza.com

Audio : Ariza Music Productions

Nicky Billou -- eCircle Academy

Nicky Billou aka the Millionaire Maker, has a proven method that has helped dozens of people add 6 -to- 8 figures a year to their annual income. He is the #1 International Best Selling Author of the book: Finish Line ThinkingTM: How to Think and Win Like a Champion, and The Thought Leader's Journey: A Fable of Life. He is an in-demand and highly inspirational speaker to corporate audiences such as RBC, Lululemon, Royal LePage, and TorStar Media. He is an advisor and confidante to some of the most successful and dynamic entrepreneurs in Canada. He is the founder of eCircle Academy (www.eCircleAcademy.com) where he runs a yearlong Mastermind & Educational program working with Coaches, Consultants, Corporate Trainers, Clinic Owners, Realtors, Mortgage Brokers and other service-based Entrepreneurs, positioning them as authorities in their niche, and helping them add $250,000 -- $2.5 million to their annual income. He is the creator of the Thought Leader/Heart LeaderTM Designation.

As the host of the #1 podcast in the world on Thought Leadership, The Thought Leader Revolution (www.TheThoughtLeaderRevolution.com) Nicky has interviewed over 270 of the world's top Thought Leaders, such as:

• Astronaut Chris Hadfield

• George Ross of the Hit TV Series The Apprentice

• Barbara Corcoran from Shark Tank

• Supermodel & Business Mogul Kathy Ireland

• Ivan Misner — Founder Of BNI

• Graham Weihmiller — CEO of BNI

• John Maxwell — World's #1 Leadership Author

• NYT #1 Bestselling Author Seth Godin

• Marie Forleo — Oprah's Coach

• Jack Canfield: Author Of Chicken Soup For The Soul

• Scott Adams: Creator of Dilbert

Free Visioning Session: www.eCircleAcademy.com/appointment

Free Kindle Copy of my latest book: www.eCircleAcademy.com/TLJBook

Finish Line Thinking Scorecard: https://form.jotform.com/90206417017145

The link between our income and being sought after is very real and immediate….It allows you to take your income from a level that you barely scrape by to a level that you have more money than you know what to do with.

Step 1 is you've got to commit.

Amateur vs. Pro. Most people play at business…you have a friend…an amateur…who does it in his spare time, has a regular job and if the regular job interferes, he's not going to show up..if he gets sick, he's not going to show up…you can't count on him. The pro…he's studied…he has built thousands…he shows up no matter what…this is a fellow who always completes the job. If you had a choice on which one to hire…would you choose the amateur or would you choose the pro?

If you want to be in business, if you want to be a tough leader, if you want to be sought after? You've got to make the decision to go pro.

You're in it to win it. You're here to learn the craft, how to deliver a result repeatably, count-on-ably, for everybody that can use the type of help that you are all about delivering.

People will see that you have a reputation for being that gal…who every time. Every time! Delivers the result no matter what.

You've gotta be the one holding yourself to that standard.

Amateurs don't hold themselves to any kind of standard. Professionals hold themselves to the highest…standards.

You know when someone is the kind of person who always keeps their word….You're going to be drawn to them.

75 Hard….if you mess up even once, you go back to day one. The level of mental toughness that gets developed by sticking to this is what turns you into a bit of a pro when it comes to keeping your word.

The next step is you have to get clear on what it is you're going pro for. What is your expertise? A lot of people think 'my expertise is what I've been doing' but, it really isn't….there's a process we take people through…if you start to understand what you're expertise is truly about, you can create for yourself areas of authority….you can create a whole body of intellectual property for yourself.

I'm in the business of personal branding/coaching. But one of the things that has gotten me here is this obsession with winning…So this is a whole folder of intellectual property that I've created around winning.

This is the basis of a commercial PhD. It was created by Matt Church. I've created 53 of these….this is how intellectual property really helps you in becoming sought after.

It starts off with a statement….then we go into explaining it deeper…step 3 is the stories, the case studies…Teresa Dudwell…Robyn Sharma…Mark McCoy…Donovan Bailey…Mark Ferris…Then the literature review…Dr. Angela Lee Duckworth…Malcolm Gladwell…Dr Andres Erickson…Finish Line Thinking.

After that…focus, action, consistency. Where the three intersect is what I call the Winning Zone.

Then there's a metaphor. How a champion thinks is like how the best operating system runs a computer. Both are designed to generate top notch performance.

Finally we've got..variations of that original statement. The formal palette…a casual palette…a simple palette…inspiring palette…pragmatic palette…wise palette

Why is this valuable? I can create a talk on the subject of winning for anybody out of what's in here. I can develop a weekend retreat…I can create a 16 week program…a year long mastermind. I think once and I'm able to sell and deliver often.

This is steak. There's no sizzle. This is real. You can sink your teeth into this….unlike so many…who are great sizzle sellers. There's no substance behind anything they teach you….What did you really deliver to them? Anything that really is going to make a difference for them? Or did you just make money because you're good at selling the sizzle? I don't sell people sizzle. I sell people the steak.

57% of the people we work with met anywhere from $120K…to $8.1M as a result of this methodology.

What's made that possible is they've all learned how to be sought after….in a way where there's authenticity, substance, reality behind it.

The next step is you've gotta go sell it. You've got to get in front of real human beings who have the kind of problems that you're excited and passionate about solving and then offer it to them.

We blend some of the things from Matt Church…and Mark VonMuser…I'm here to serve a certain kind of person, so let me have a conversation with them…let me understand their main problems.

In every area, people have 3 groups of main problems…1…they don't have enough clients…2…they're probably working bloody hard just burning out…3…they're not really being seen as the go-to choice in their space.

Do I really have what it takes? Am I really good enough? Am I the right person? Or am I just one of these imposters?

The real problem is you're trying to figure it out all by their lonesome.

Matt Church….belt ladder model.

Don't get all your clients from one place. There are actually 6 ways that you can leverage your expertise….the Mode Model…authoring…mentoring…coaching…speaker…trainer…facilitator…

Once you've gotten the right people to say 'yes'…then you've got to deliver.

You job as a thought leader is you've got to do the thinking, you've got to do the selling, and then you've got to do the delivering.

The Thought Leader's Journey….it has a blueprint for someone starting.

Niche. Be yourself. Don't try to be a second rate version of somebody else.

Here's what's great about being a guest on other people's podcasts…they have built a bit of a following…you are instantly conferred on that level of trust…the audience is open to receive…

you get to have a conversation with them…offer a give away…that's how relationships start…that's how business gets done.

Jump on a call with me….free….I will help you put a blueprint together on what you can do to get started…and I'll give you my best tips in more detail to your specific situation.

Don't quit.

ecircleacademy.com

www.marlanasemenza.com

Audio : Ariza Music Productions

Meredith Liepelt

Rising Star Publicity

Since 2007, Meredith Liepelt, CEO of Rising Star Publicity, has guided experts to become recognized authorities in the media, online, and in person. When clients master the strategies she teaches, they make a name for themselves in their industries by securing media spots, speaking engagements, and through other opportunities to showcase their expertise in front of potential clients and influencers, so they can make more money.

http://www.RisingStarPublicity.com

Free gift: https://www.risingstarpublicity.com/mediakitchecklist

Free Facebook Group: https://www.facebook.com/groups/thevisibilitycollaborative

Courage plays a really big part. When we as personal brands are putting ourselves out there, it is very vulnerable. There's risk to that. We're showing up…who likes me?..And somebody will.

You have to be yourself as you go out there because when you try to be somebody else, that just doesn't work. Being secure in who you are and knowing who you are so that you can put yourself out there in a real genuine way, that's how you will resonate with your people.

Become clear on 'what are your intentions?' Everything with marketing starts with Who do you want to help? What are their issues? What are they struggling with? And then you criss-cross that with Who are you? How can you help them? What's my message?…Then How do I want to show up?

All these things tell a story about who you are and being courageous in staking your claim and saying 'This is who I am. This is what I believe…This is my message and This is who I can help. Are you ready?'

Show up the same on every platform. Show up the same in person as you do online.

Make sure that you're being real in everything…Don't ever strive to be perfect….And help people in the way that you are uniquely positioned to help.

The truth is, you have to look at your own innate strengths. What do you naturally gravitate toward?…Maybe that's something that you need to pursue.

Writing can take all kinds of forms…How do you want to show up in writing? What's natural to you?

If you're a talker? How can that show up?…And how are you going to do it in your way?

I'm being courageous….trying something new…and working on it.

You can stay in your comfort zone. And there are times to stay in our comfort zone and there are times to go out into our courage zone. When we are on a growth path and we know it's time to up-level…growth is not comfortable…you stretch…and you operate in your courage zone. And you learn..along the way.

We don't try for perfection. We just try for better than yesterday.

Some people really want to go on television because that is a fast way to become known as an expert.

Being quoted in articles in your industry…

Certainly media helps with that third party credibility….It's there for you forever.

TV…is available from the get-go….if you are truly an expert and you have some value to bring to the audience…they do want to see on camera…do a video of you talking…they want see your energy…then…how can you bring value….what can you demonstrate…what kind of actionable tips can you bring…

Start local!….Ellen or Steve Harvey are not your first steps…

Your path to going on national television, is to go on local television….because media begets media….here's my sizzle reel….

A media kit…you can just have this on your website…it's important to be ready for media…your url.com/media...bio, headshot, lifestyle photos, sample interview questions, video..when they see you're ready, they are going to remember you. Most people are not ready.

The headshot has to look like you. And lifestyle photos? Make sure that they reflect who you are currently. Same with videos. As you morph and change, go in and update. Stay current.

Television right now looks a lot like what we are doing right now….people are in their homes…you can go on television from the comfort of your own home. I think that will stick around for a while.

You can put your branding around you. You can show people where you are and where you work and there's something intimate about that and there's opportunities there for your personal brand to be showcased on television.

The fact that we can be our own media channels…

There's the media you go out there and earn…and there's the media you own…

Getting the media coverage is step one…leveraging it is where the juice comes in…start before you even get it…post…put links on your site…ask friends and colleagues to share…update your bio….update your sizzle reel…I have a whole article on how to leverage your publicity.

A trailblazer is someone who has a path to pave. They have a vision. They know what they're in business for….my esthetician with a dream….this unleveling idea and the idea that 'I'm going to make it happen…'

When the bumps come, you can get back to your foundation of Why is this important to me? What is my vision? What is my path? …and you can keep going.

There's not a lot out there that's brand new. So, how do you want to show up? What are you working toward? What's your vision?

Think expansively and inclusively.

The Visibility Collaborative. Facebook group.

Be kind.

www.marlanasemenza.com

Audio : Ariza Music Productions

Lauren V. Davis

Lauren Davis Creative

Lauren Davis will help you create memorable personal branding messages that convert to engagement and life-long clients. Originally (and still) a record store owner since 2006, Lauren learned early on how to transform one-hit tactics into a personalized brand that drives legendary visibility.

The leadership and drive Lauren found building an iconic staple in her community and nationwide inspired the creation of Lauren Davis Creative in 2010, a marketing and branding consultancy that works closely with entrepreneurs on aligning, developing, and encouraging the Real Personal Brand inside them, making them highly visible, to become the authority in their industry.

Lauren has received senate recognition for her support of small-businesses through her non-for-profit that helps educate Local Businesses and is a featured marketing expert in Reader's Digest, HuffPost, and on global top-rated podcasts. Finally, Lauren host's her own show, The Real Personal Branding Podcast, where she uncovers the secrets of personal brand building online from some of the top thought-leaders, speakers, authors, and coaches in the world.

Instagram: https://www.instagram.com/ldaviscreative/

Facebook Group: https://www.facebook.com/groups/understandsocialmedia

Lead Magnet: https://lauren-davis-creative.ck.page/aca6b3a010

Podcast: https://laurendaviscreative.com/show/

I work with people building a personal brand…as well as small brick and mortar businesses…

What I always truly believe is that businesses should try and take as much control over their online brand as possible….in the most minuscule way, building your social media platforms on the ones where you're serving your customer…

If you have the ability to take ownership over your name..on a certain platform, you should probably do it. That doesn't mean you should let accounts sit there and die and not have any movement…there are simple ways to keep them active…

I would recommend…Googling yourself…ask yourself, 'How am I showing up to other people online?'…I put all the different ways my name could be spelled or listed..and I also set up Goggle alerts. That way when my name gets mentioned…Google is going to send me an email.

We have a lot of control honestly.

You can take advantage of all of the free social media platforms, you can build your website and it takes a little bit of effort to really dive in to what will bring people to your website first.

You can control the narrative of how your presence shows up online and you might as well do it because it's going to help your particular unique audience find you better.

The one thing you always have control over, the one thing you can constantly do is create more content. So continue to create good content.

If you find something you don't necessarily like, maybe do some deep digging into what you don't like about that article and see how you can truly correct it from the inside out.

..Show up as the real person that you are. As the genuine person that you are…there's gonna be no ability to be fake or be disingenuous anymore. No hacks, no bought growth. That kind of stuff is out and conversations and real genuine relationships with your audience are in in a big, big way. If you're not taking advantage of that, if you're not holding that dear to your heart, then my recommendation would be to start getting serious about that.

It boils down to knowing who your audience is….and let me tell you how I would recommend getting to know your audience. If you think of a networking event…you show up…maybe a person comes up to you and shoves their business card in your face and they do their elevator pitch at you and your eyes kind of glaze over…we've all been there where this person is just pitching you right off the bat…who is this person? I'm never gonna do business with them. This is so off-putting and so annoying.

Situation 2…they come up and ask you a very directed question…and as your answering, they're looking over the top of your head…and looking for the next best person to talk to and not even listening…at the end of that interaction, you don't feel good.

Situation #3..you spend time connecting with someone..this has been so great getting to know you. You both ask questions back and forth. And you feel…this is someone I want to get to know. Then you set up a coffee date…and then you decide maybe we can do business together. That feel much more real and aligned.

If social media is feeling strained and forced to you…it might be because it's not aligned with how you get to know people in real life.

You can use social media just as you would be yourself in real life.

Start with those 15 people that always come and watch your posts or like your posts…there's a reason why those people always like your posts..Don't ignore them. Pay attention to the people that are already at your party.

Thinking about our audience, many time we just thing about the demographics. (what gender, where they live) But there's also psychographics….the values your customer's hold, their beliefs, their lifestyle..

Behavioral psychographics…why are they loyal to your organization? What are their patterns of past support?…that's how you get to know your audience on a much deeper way.

If there's somebody that you really want to get connected with? Go back to how you're really feeling in real life. How would you open up a conversation with that person?…Would you compliment them on something they're doing?

I think online we think everything should be so fast….In what world do we do business with someone after the first thing they say to us? This never works.

Figure out why you want to get to know them….Is it because I want to do business with them? Is it because I want to learn more about their business? Is it because I love their podcast or I love their shoes?…Whatever it may be…and then find that common ground….What about this person that I can connect with them on? It goes back to that psychographic piece…

Ask yourself 'how can I really bring value to this person'?…How am I going to improve this person's life by being in it?

When I was starting…we knew nothing about starting a business…people started paying attention..we started putting ourselves everywhere online that we could….Everytime there was a new social media platform, we leaned into it…How do we build a legendary brand? …We needed to get some national attention…we would reach out to different organizations…we would ask them to share…we would Tweet them…we did this from the inside out….we are constantly asking ourselves, 'How can we be that legendary record store that people talk about later on?'…What stories will people tell?…our receipts ask people to share things online…doing little things to help our customers take ownership in creating this legendary story.

For every business…brand…it's a different path. But, asking yourself 'What do I want to be known for later on?' That can help solidify your path…and move in the right direction.

What stuck with me is the ability to look beyond what's in front of me and say 'What do I want to be known for? How do I want to be remembered?'

People are 16 times more likely to read a post from a friend than from a brand.

Your job as a…business owner is to be the face of your brand and to connect with people and be their friend. When people believe their friends, it's because they believe that their friends have their best interests at heart….we can use that for the good of our businesses and…the purposes we stand behind.

Adapt quickly. Lean into new things and be excited about the future.

There is always enough business to go around. Don't worry about competition.

www.marlanasemenza.com

Audio: Ariza Music Productions

Brandon Straza, The Success Finder

ABOUT BRANDON:

My sales career started at a young age, hocking sugar mixed with Kool aid packets to my neighborhood friends & classmates…

I spent my high school years cleaning golf clubs, listening to business owners talk about their work. Deep down, I always knew that school wasn’t built for me but, my mom pushed me to have a piece of paper to fall back on.

So – just in case – I worked three jobs, pushed through college, and graduated with a BS in Finance. I continued learning sales directly through Norwest Financial. There, I learned two major lessons: 1.) Accountability and direct sales was something that came naturally. 2.) problem solving was better than offering a customer what I thought they needed.

We built our first company in 2011, partnered with a mortgage bank where I was one of 12 owners. I leveraged my previous relationships to not only grow the insurance company but be apart of the C suite team and Board of Directors. I eventually sold my ownership where the bank was doing over 2 billion a year in lending.

In order to create additional value, I created a platform called The Naked Agent. It allowed me to interview and highlight our referral sources to put them in front of a wider audience. Through this, I learned about the world of podcasting and masterminds. The power of an evergreen platform would allow me to learn more about self education and increase my appreciation of learning other people’s experiences. The Mastermind Effect is a gateway into what the future can hold for anybody willing to experience and lead with the give mentality.

Earlier this year, my team and I have also launched The Success Finder app. The Success Finder is the #1 platform aiming to help knowledge seekers discover the right Coaches, Masterminds, and events that match their desires and level-up their lives. Best part? It's FREE and anyone who's interested can download it from Apple's App Store or Google's Play Store today.

The Success Finder app download link:

https://linktr.ee/thesuccessfinder

Brandon's Websites:

The Success Finder - https://thesuccessfinder.com

The Mastermind Effect podcast - https://podcast.thesuccessfinder.com

Connect with Brandon on Social Media:

Facebook - https://www.facebook.com/bstraza

LinkedIn - https://www.linkedin.com/in/brandonstraza/

Download The Success Finder app on the Apple Store or Google Play Store. It's FREE and you can download the app today. Link here: https://linktr.ee/thesuccessfinder

Here, Brandon uses his vast experience to talk to us about how Masterminds can contribute to our success.

www.marlanasemenza.com

Audio : Ariza Music Productions

Chukky Okobi

Basic Instructions Mind Mastery

An 8 year veteran of the National Football League and a Super Bowl winner with his hometown Pittsburgh Steelers, today he's an emotional intelligence and integrative psychology professional, using his psychology expertise not only as a Keynote & Motivational speaker, but mainly as a mental performance coach for startup founders and entrepreneurs. Through his own professional journey through business, college and professional sports, Chukky Okobi has the personal experience to guide other ambitious corporate leaders to recognize that Success is Simple...if you know the Basic Instructions of Mind Mastery

BasicInstructions.com

http://linkedin.com/in/chukky-okobi-a4596417

What would that feel like for me to win the Super Bowl?…it's a feeling you're already intimately familiar with. Think back on those memories that gave you those butterflies, that feeling of excitement in your stomach and they made your pulse race…the things that felt so right, it almost feels wrong. And if you can just envision that feeling right there. That's what it feels like to win the Super Bowl.

If you can see that in your mind, then you can be it.

Imagine feeling that type of satisfaction…in your marriage…in your business or your career…in your relationships…that's what we're talking about.

We're talking about Super Bowl level success.

Everyone's got their own version of success….for me, mine just happened to be the Super Bowl…if you're a physicist, then winning a Nobel Prize might be your Super Bowl victory. For each and every person it's about determining…what is the best possible experience I can imagine for myself? That's your Super Bowl.

When I talk about Basic Instructions, it's more than just a title or an LLC…that's actually Basic Instruction #2…and that is decide on your specific desired outcome.

One of the big things I run into is…I can't tell you how many times I've heard this verbatim…"I know exactly what I don't want. But, I have no clue what I do want."

It tells me there are some things going on at a deeper level that are leading them to stay focused on what they don't want. To the point where they haven't even considered what they want. They are just focused on avoiding that pain.

Zig Ziglar..said..'If you don't know where you're going. You'll probably end up somewhere else.' So, yeah, it's that important to know exactly what you want.

So what exactly do you want? Some people might say "I just want to make more money." Basic Instruction #2 : decide on your SPECIFIC desire outcome. So, if you want more money, alright, I've got a quarter right here….you said you wanted more money, I got you a quarter. Is that not more money?

My first specific desired outcome was to play for the Pirates. But, that's something I didn't quite make and I had this football thing to fall back on, so I was ok.

I found sports and I found my male role models in my coaches…the men who told me what it was like to be a successful human being.

For me, it was more of an emotional and spiritual journey…playing sports…that was the place that I felt the most self-worth.

I had this vision in my mind and the value I was going to being to the world as an athlete.

So because I stayed focused on that desired outcome of becoming a professional athlete and going home to Pittsburg from age 7 all the way to age 22 when I was drafted, I got the specific desired outcome I wanted.

There's 4 Basic Instructions…you have to do them in order….and you can't leave any of them out in order for this to work the way it did for me.

Basic Instruction #1 : Let go of the past…without a shadow of a doubt, leaving that behind.

It's all about the way out human minds work. We have two types of thinking as human beings…it's about a 10%/90% split. You have a conscious mind and you have the unconscious mind.

Imagine a picture of a little girl. Maybe she's 3 or 4 years old…and imagine she has a dog…beautiful, beautiful Great Dane….she's a 3 year old girl and this is 160 lb Great Dane..but it's like Scooby Doo…just loves her and would never hurt her in a million years. That little girl…is your conscious mind. She's got the leash. She's in control. She makes the decisions…This dog is a lot bigger and stronger than her, but it's a dog. It doesn't think in complex ways…that dog is your unconscious mind.

The conscious mind is your everyday thinking. The complex thinking…

Your unconscious mind, the dog, think about that as the animal mind…that mind is in charge of all of your instincts, your feelings and has the most important job to your existence and that is to keep you alive…

This dog is so big and strong..that mind is so powerful, it remembers everything that ever happened to you…since you were conceived. Every experience that has any type of emotion attached to it? It's still in there. And that can be an issue depending on what it is.

I like to illustrate how we hold onto those emotions…this way…envision a long hallway…with all these doors on either side…so this is how we store our emotional memories…on the left side we have…happy…grateful…love. All emotions that feel really good. So, every time you've felt this emotion…what the dog thinks is, these feel the same, so they take those memories…and put it into that room.

Here's the thing about emotions. There's no such thing as good or bad. There's positive and there's negative.

So (on the right side of the hallway) I have…angry…fear…guilty…so every single time that I've felt this emotion…it goes in that room.

Whichever room has the most stuff in it will create an emotional filter through which you engage your world.

A lot of us think we are seeing things the way they are, but you're not. You're seeing it through the lens of how you feel. And it skews every interpretation and perception of what you experience.

We have 5 negative emotions and that's it. Any other word is going to fall under one of these headings….Anger, Sadness, Fear, Hurt, Guilt.

And there's one other room and there's a jukebox in that room…with vinyl records in it. And that's 'Limiting Belief's Greatest Hits.'…the lyrics sounds like 'I can't…' 'I'm not…'

Basic Instruction #1…I have to clean every one of these rooms out completely…we can't do anything until we do that.

Thoughts like 'I can't' and 'I'm not' are not useful. You might feel that way in this moment then we've gotta change the way you feel. Period.

Now we get to Basic Instruction #2: Deciding a specific desired outcome. That Super Bowl level success…

If I'm looking at my future through the lens of my past…and my fear room is jammed with a lot of stuff…that fear is going to be the filter through which I look at this….so instead of setting the bar high…that fear makes me set it down here. And then what happens is, you're gonna hit that goal and feel disappointed because it didn't feel the way you thought it would. And then that disappointment goes into the room and things get worse.

…so then you can get that vivid image of your Super Bowl level of success and write that story any way you want.

Basic Instruction #3 : Take the necessary actions that will make that specific desired outcome come true.

It reminds me of Don Harold…and he gave my favorite quote of all time…"Unhappiness is not knowing what you want and killing yourself to get it."

What are all these days I'm putting in adding up to?

Basic Instruction #4 : Focus until. …until that Super Bowl level experience is your reality.

The question you have to ask yourself is 'Can I focus until?'

Follow Basic Instruction 1, 2, 3 over and over and over…

It's about learning the emotional and mental disciplines to experience this, look at it and say 'that sucked. I don't need that.' And keep going.

It's getting re-focused. Why did I get up this morning?

I may have to recalibrate and decide on new necessary actions. Basic Instruction #3.

…Then get back to 4. Get focused and keep going.

PONO

If you remember the movie (Wizard of Oz)…she had the power the whole time

When you think about my Super Bowl level result which was actually winning a Super Bowl Championship, these were the 4 Basic Instructions I followed.

It was actually easy. I worked really hard, but it was easy to do when you're feeling PONO.

We have to get out of our stories….our entire life actually is just stories

They tell me a story from some point in the past all the way up to right now…now what would you like to experience instead? And then they tell me a story from this point to some point in the future, but all this stuff from the past isn't real. It came out of those rooms…it's a story. And that vision they have for that Super Bowl success is not real either. It's a story they took out of their imagination. The only things that's real is right now.

We need to retrain the dog.

I see my self like Cesar Milan. I know how to talk to that dog….and it's teaching that 3 years old kid how to get the dog to heel.

When you think about getting to your Super Bowl level of success, the first question I would start with is 'How well have I trained this dog?'…because if not, and it sees a squirrel, it's going to be a long afternoon.

Learn to make forgiving a habit.

Skydiving, go to Maldives…but what I need to do? Basic Instructions…and teaching people how much power they have…the real pandemic is self doubt.

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Audio : Ariza Music Productions