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Andy Greider ; McOmber Insurance Partners

Born in Palmyra, PA and full circled back to Central PA at 51, with one long stay in Atlanta and many other locations in shorter spurts, with fave area of the country being Central California. Love to hike with and hang out with my lovely wife, Linda, am a big fan of craft beer, live music and helping others in whatever ways possible.

Professionally, been marketing or selling since I was 14, started with vcr's for people who didn't know what they were - or why they would want one! So learned educational/consultative sales early on. These last 20 years, have become a serial entrepreneur, through business consulting for companies from Fortune 50 to Mom and Pop America, and growing a few companies of my own. Been lucky to have great mentors and partners and love to give back knowledge and kindness I was gifted. I've made networking and giving to others a focus for me - and it is a large part of what I do - I love putting people together with other people, tools or resources that can help them. That's my story – and I'm sticking to it.

I used to be tremendously about being altruistic and giving without any expectation of what would come back. And I still think that has to be at the core…I do think you need to lead with a lot of intent though.

If you want to make connections that actually have an impact, it's letting people understand in that introduction why you're putting them together.

Adding the personality in is really key these days.

Explain what you see.

Connecting is a part of networking, but networking doesn't always include connecting.

Get to know the people you're talking to. Get to know them on a personal level.

When we see all the different people in the workplace now…authenticity matters are than ever.

They expect authenticity, they expect transparency, they expect reality of who you are.

There are a lot of people out there that would say don't put yourself out there that far. Don't take that chance. And I would say 'hogwash.'

You don't have to connect with more than 3-5% of the people you meet.

Let your brain go into popcorn mode…learn what they do and then start looking for similarities..

It's always surprising to me when you go at it from that angle and you go at it from that mindset…a lot of times what winds up happening is that person you did not start out..being able to help…sooner or later on down the line, they become that person.

While there is altruism, I do think there is enlightened self interest in what you do in the fact that you wind up connecting good people and eventually good things wind up coming back to you.

I think a lot of people look at it as needing to be a financial return…and I'm never against that happening. That's a good thing…but when that's the intent, that's the only reason you're doing it? You kind of wind up being a business pimp and that's no good. It's a fine line. But, it's a line.

If you send simple introductions….the chances are really good that you're not going to engender what you were expecting.

If you are going to take the time to make the introduction, make it a good one.

Mention that you'd like to know how the meeting goes.

I also offer 'if there's anything else I can do..' And if I don't hear back from them, I will often follow up myself. Because the fortune is in the follow up in everything you do.

Unrealized potential is the worst potential.

Before you make an introduction, make sure you are listening to the other people and asking a lot of questions to understand their pain.

When you start becoming a good connector, you will see people start respecting that about you and when they get an introduction from you, they take it seriously.

I also try to connect by personality.

There's the no jerk rule.

You've gotta respect your network.

It's asking the qualifying questions.

Where you spend your time comes back to you in good and bad ways.

If you're not happy where you're at, you start changing the 5 people you're spending the most time around…I've seen quantum changes in people…not by their own mindset, but by the people they had around them.

Migrate uphill. You're always looking to make the next connection up the ladder or up the hill. And I don't mean that as far as job position title…I mean the next step i the evolution of the dot connecting….where you are trying to bring more of a net worth to your network.

Networthing…taking networking, connecting and intention and running them all together.

The first part is enriching the people around you by educating them, by bringing them resources, by bringing them better people…

A spirit of giving is really important to get yourself up that ladder because people want to give back to people that give.

LinkedIn has changed so much…there's been a huge uptick in how people use LinkedIn…it's probably my A #1 go to…

You can reach people where they're at. Find a platform that fits your business…

There's a lot of good intention…it really depends on whose running that particular chapter.

On a financial level, when you put money into a group, you need to get at least that much money back out in order to make it a cost-justifiable expense.

I had a service that was too expensive for the people in the group's…clientele…

You really don't even need to be in a group right now. If you get on LinkedIn and start putting out what is your heart and what's value to you…it take a while….you can really build community and a following.

Those recommendations on LinkedIn say more than you could ever say.

You build yourself a step at a time. But start somewhere.

Use video. Highly, highly, highly recommend that.

You want to present well and you get one chance to make a good first impression.

When you're online, you can pick who you want to send referrals to.

The introverts…find a medium that works for them.

You can't eat an elephant in one bite. Networking is an elephant.

Seth Godin, John Jance, Tim Ferriss, Malcolm Gladwell…there's a lot of folks that talk about connecting…how to connect…explore the options they have.

Always ask the extra question.

Slow down to go fast.

You'll never regret being kind.

www.uniquenessispower.com

www.andygreider.com

@andygreider

404-516-4204

originalchiefdotconnector.com

Not Your Daddy's Prospecting

www.marlanasemenza.com

original music and audio production : Ariza Music Productions

Henry Sims is a digital marketing nerd. Having started his career path in Mechanical Engineering and Kinesiology, he got frustrated with the boundaries of the traditional system. He left wanting more and not knowing what to do, which landed him in the world of entrepreneurship. He dove into the family businesses, where he found a deep interest in digital marketing. His passion and implementation of digital systems and strategies lead to further success of the family businesses. Since, he has worked with high level business coaches and consultants, politicians, local businesses, and more under his growing digital marketing agency, Zesty Owl.

Use it because there are so many eyeballs there…and it's free

Content changes a lot, but currently we see that a lot of educational content is very good as well as user content.

We know subconsciously what an ad looks like….we skip by them.

People want to know what's in it for them.

If you can find the right content and the right…there often isn't a limit to how much you can post. But sometimes it can overwhelm people. They don't want to see the same kind of content over and over again.

It's a balancing act and it depends on the platform

Twitter…you need to put out a lot of content. YouTube you could be ok with putting out one video a week

A lot of…businesses put out too many asks. one of the general basic rules is the 3:1 ratio…put out 2-3 pieces of content and then an ask.

You don't want to keep asking all the time because there's no value in that

When people don't really want to define their message and they'd rather just try and reach a lot of people, then you're diluting your message which means for those people that do matter to your business, you're giving them diluted content.

So instead of trying to reach the masses…it's better to really define your message and create that content that is geared towards those people that are right for your business because they will see that and it will impact them far more than your diluted content meant for everyone.

Likes is that little button we push…the engagement can be anything…see more, sharing it, commenting on it, it could be clicking the user name to see your profile. Those are all engagements.

Don't care too much if they like it….if they are engaging with it, that's a good sign that it's grabbing someone's attention.

It's more of a back end advertising metric that we can see

Not everyone likes posts. The percentage of people that actually do like posts is low….knowing that people are clicking around on it on the back end is really valuable to know. And you can see that with your ads.

If you're playing a strictly organic game, then you definitely want to drive up the comments and the shares…those are strong. A like is a very easy thing to do, putting a comment takes more time….the platforms want to make sure that gets seen by more people.

Find what kind of content your audience resonates with and that's just a constant testing process.

Buzzsumo

Social media is a long term game.

They build this trust over time and that gets them to reach out and get involved more.

You want to be able to show who you are as well as what you do and that gives the viewers this kind of connection, some way that they can relate and connect with you and build trust with you.

I like posts with photos. Photos are engaging and they help tell more than just text and they help portray an emotion differently than text does. It also, from just a pure advertising standpoint, it takes up more space i the feed so as you're scrolling through you have more chance of grabbing someone's attention by having a photo there instead of just text.

I like to see new content (images) frequently but it depends on budgets and audience sizes. If your audience is very small…its going to be a lot easier and quicker to get that ad seen by everyone. …so if you're getting people to see your ads sooner and quicker, you'll get ad fatigue and you need to refresh them.

I find that it's not that much more work to be on most of them because you can repurpose the content all around.

sproutsocial.com and other websites will give you the demographic data of who's on these platforms…to direct the majority of your efforts.

This is doing better than other posts….boost it…not always true.

Looking at comments, DMs, profile visits….in pro accounts…use those metrics.

Giveaways has been one of the most effective strategies for growing social media accounts.

In advertising….they don't really like you demanding action and they will warn you of it or they will surprise the reach that you will get.

There should always be a goal….why am I putting out this kind of post, why am I putting out this kind of video? Is it to inform people, is it to build trust, is it to show some personality.

The spider web strategy…anywhere someone finds you, you're directing them to a certain zone….focus all your outreach to one zone and it's a lot easier to manage.

Facebook…pages are great because you can put money behind your posts, but groups and personal profiles have much better organic reach. Personal profiles you have to be careful about being too heavy on your asks…that's what your business page is for. You can do whatever you want in a group….

Some things that will get you into trouble on Facebook…

Twitter is very in the moment. If you can capitalize on that and join in on conversations about things that matter to you…that gets the ball rolling.

Instagram being visual is very important and utilizing hashtags of all sizes.

Have your brand hashtags…and have them in all of your posts. It helps build up a content bank.

social media fingerprint : FB zestyowl.com

You can't steer a parked car.

@henrydsims

zestyowl.com

www.marlanasemenza.com

music and audio production by Ariza Music Productions

Alice Fuller, Sheer Social. TV Producer turned social media marketer and consultant

The advantage of video is some semblance of transparency.

If you are trying to do video for business, you have to have an end goal in mind. What does your audience want to hear from you? Do not get into that mindset of creating content that you want see.

Do a little research hand find out that pain points.

There's different types of videos to fit different goals.

First you have to figure out 'what is your brand?' It's the experience that people have with you.

Along the journey you will do different types of videos.

First be realistic with yourself…you have to figure out what you can do in your own schedule.

If you're doing it for business, you want to put some thought into it.

Consistency is important.

We used to say….keep it short…if you're doing 5 minutes, it's too long. And then Netflix came along and proved that we will binge watch something as long as it's something we find interesting.

What would make somebody watch your video? Because keep in mind, your video is in competition with everything else that's going on in the world. So, as a producer, what can you create that would inspire that kind of give and take of attention?

The platforms now like you to create engaging content.

Right now in social media, we are getting away from telling you it has to be short, short, short.

If you can put enough of those short pieces together that pull people through…almost like a filmmaker…no scene is there just to be there unless it's providing something crucial to the story.

We watch it because we like that person and we want some insight into their lives, their behind the scenes.

Where you put it depends on the audience you're desiring to reach.

The challenge with pre-recorded videos is it's passive engagement…You have no way of knowing if the goal of your video was even met.

Test. And keep testing…The types of video that get the engagement you want that's the type of video you want to continue doing. But it's still good to mix up the content so people don't create an appetite for one type because after a while they'll get full and then it just becomes wallpaper.

You still have to be the producer and promoter.

TubeBuddy

Craft your video around what people are searching for, not vice versa.

Tell people in emails, use other social media platforms, call people, text messaging

Facebook and YouTube do not like each other. They are not playing in the same sandbox.

Collaborate with somebody. Get out of your own backyard and start networking with other content creators.

Every platform is different in what kind of engagement they give priority to.

'Subscribe now', 'click this'…on FB? No. YouTube? Fine. No problem. On Instagram? No problem.

Each platform wants the viewer to stay on that platform as long as possible.

YouTube: SEO….Google owns YouTube. Google is the #1 search engine in the world. YouTube is #2.

You have to get out of your comfort zone and promote it.

Too many of us look at YouTube as a place where I just put my videos…but YouTube is a stand alone social media platform.

It wants to become the CBS…the ABCs. Now they want you to develop audiences.

Study the platform first. Not only that…study your competition.

Figure out who your target audience is going to be.

What's your messaging going to be?

What type of video are you going to create?

Test.

If you are doing personal types of services, I want to hear your story. How can you help me?

Don't get into this headspace of I have to tell my story in two minutes or less. It's not a job interview.

I'm scared of what people are going to say. We have to be realistic about the social part of the social media platform….expect for comments to come and they may not always be postivite. Trolls do exist….once you build a community, your community will come and shut that person down more often than not.

You hope they say something. You have to get comfortable with that feedback. But every platform has tools in place to combat abusive behavior.

We get really caught up in the vanity metrics….But the reality of that is growth, process….they didn't to build that overnight….For you, you have to trust the process and promote what you're doing and create content that people want.

Start doing more listening than talking. Start doing more researching than posting….now you have a formula to say this is what's missing from this conversation.

You don't sacrifice that 100 in pursuit of that 1000 who don't care.

Live video is going to become the default. The minute you put yourself in front of that camera, the stakes do change.

The more you do them, the better you get at them.

[email protected]

Trust the process.

sheersocial.com

LI

Social Media Scene:

https://sheersocial.com/

https://www.linkedin.com/in/alicerfuller/

https://fb.com/sheersocial

https://twitter.com/sheersocial

www.marlanasemenza.com

music and audio production by Ariza Music Productions

Dr. Yishai is a Psychologist, Business Consultant, and Executive Coach who helps leaders of multi-million dollar companies handle the human side of business to react powerfully, increase performance, and create win-win solutions.

The first time imposter syndrome was described, it was actually called imposter phenomena which I like better…because rather than it being a 'disease' you have that's now stuck to you, it's something that we experience as a phenomena.

They found that especially among really high achievers…certain people would really struggle to internalize and really accept their own success and view themselves as being able to be successful.

They'd be looking at themselves kind of backwards through a telescope…and you know if you've ever done that, whatever you look at looks really small…and that's kind of how people can view themselves.

Whether its we're starting something new or in something, what we keep looking at is something that is 2 or 3 dreams or goals or levels higher than where we're currently at, then it's easy to kind of turn that telescope and view myself as who am I?

There are a lot of emotions that come with that and I think we tend to make meaning of a lot of those emotions.

I'm not able to do the thing I dream or want or desire….I'm not already there.

Fake it til you make it…that thought really drives the narrative or the story that I'm an imposter.

Mindset by Carol Dweck

Fixed vs growth mindset

A fixed mindset views people as having a capability or they don't have it…there isn't really space to grow. The concept of fake it til you make it puts you in that view of either you've got it or you don't and you just keep faking it and faking it and one day you'll magically have it.

That doesn't compute for me….because if I don't believe people can change over time, what would I be doing all day?

If we couldn't change over time, we would all either be born walking and talking or we'd never be able to walk and talk.

The growth mindset is the view that we are all constantly in growth. Which means if today I'm not able to do something, does that mean I will never be able to do it? No. I can grow my way into things. It takes the view that effort and time and energy are more important and that will help you get there.

Imposter syndrome is a lot more common among the students than among the professionals.

For professionals it will show up in moments, not neccesarily all the time. If it's showing up all the time, that's something that's worth paying closer attention to.

Slow down and take a reality check….are you there yet? Maybe not. Do you have to be? Maybe not.

Learn your way into it.

Imagine those thoughts or feelings are trying to help you…what do they want for you? What is the end result they would hope for you? ….perhaps they want you to get better.

Okay brain….if you really want me to be competent…help me get there.

Once or twice a day…Ask yourself what you've accomplished.

There is a use case for comparison.

There is a difference between upward and downward comparison.

It's like watching the Olympics and comparing yourself to the gold medal winner in in every different sport and then looking at yourself. How are we going to look at ourselves? If any one of those gold medal winners did the same thing, they'd feel terrible. They'd say…look at what all of these other people are capable of and all I did was this one thing.

The comparison wants me to reach for something higher….look at that person and see what they did and take something away…that if I learn from these people…then I can choose to do those things.

We don't do these things automatically.

Triple A Treatment:

1. Awareness
2. Analysis
3. Action

When you're feeling stuck in the imposter syndrome, at least that's a place to start and it's also perhaps helpful to direct you to move forward.

Sometimes imposter syndrome can show up with depression or anxiety. If you are experiencing some of that, it's very important to consider if not explore the idea of seeing a therapist.

And while I may be a psychologist, I'm not your psychologist, so do your own research and speak with a professional.

You don't need to rush. Whatever it is that's your goal, it's a journey with obstacles and growth along the way.

Website: https://www.DrYishai.com

Email: [email protected]

Instagram: @DrYishai or https://www.instagram.com/dryishai/

LinkedIn: https://www.linkedin.com/in/dryishai/

dryishai.com

podcast : The Business Couch with Dr. Yishai https://www.dryishai.com/podcast

www.marlanasemenza.com

Megan MacNeill is a Scottish lass, living the dream in Western Australia, teaching people across the world how to position themselves and get noticed.

Usually found on LinkedIn but I am partial to a good old scroll on Instagram too.

She's also the host of Personal Branding Exposed podcast where she gets awesome people from around the world to tell us how their particular skill or niche feeds into personal branding. She also likes debunking myths - like Personal branding is all about ego (wrong - you'll need to listen to find out why)!

Megan started Relevant in 2019 because she wanted to use all the skills she had learned over the years working for not-for-profits and show people that not only not-for-profits do great things, companies and individuals do too. Everyone has a story worth sharing!

If you're attracting high level execs, then LinkedIn is where you want to be, but always choose your platform for your audience.

It's got this amazing organic reach. A week later I can still be getting engagement on my post.

Stop thinking of your profile as your resume. It's a really amazing high end converting landing page if you use it properly. Make sure it's filled out properly. Don't make it about you. Nobody cares about you, only about what you can do for them, so base it on that.

If you've got a name that someone is googling then your LinkedIn is far more likely to pop up at the top than any other website.

When you're on the platform, engage. Even if you don't make a single piece of content, engage.

Survival of the friendliest.

If someone puts out content that resonates with you, engage with it. If other people in the comments start engaging heavily on it, start engaging not just on the original content but in the comments as well. It's like if you're at a networking event, you're just attending someone else's event whereas when you're ready to start creating content, that's when people start coming to your events.

Every platform prefers video at the moment.

We're really visual, we're really lazy and we're really time poor. So the easier you can make it for someone, the longer they may actually stay on your post because our attention span is really ridiculous. I think we're down to the same as a fish? 6 or 7 seconds? So you've got to really grab them.

LinkedIn doesn't give priority to articles any more. It won't get much reach but it will have an amazing shelf life, especially if it has great key words in it.

If you've written a blog for your website, repurpose it. Put it on there. You've written it already anyway.

You need to have a business page because it finishes your profile and link it up to your personal page.

Your website is still key. I love LinkedIn, but it's still rented space.

When you're putting out content, your biz page will never get the traction your personal page will.

My personal page will stay with me forever, no matter what biz I have or what biz I work for.

Comment or like, shares have no value whatsoever. You want engagement.

Don't worry about likes and comments to start out with, people on LinkedIn are very passive. If you're putting out quality content, you will get the cut through.

Do I want to see what you had for breakfast? No. Do I want to see your Ferrari? No. There's an unfollow button for a reason. Don't connect with the wrong people. You are what you consume. I love going on LinkedIn, I always learn something.

Just because you connect with people, doesn't mean you have to keep them there or if they slip straight into the DMs going 'Hey! I've got This. Wanna buy? Wanna Buy? Wanna buy?' You wouldn't do that in real life, so don't do that online.

Never be afraid to give away everything because someone just wants to know that you can do it and they want to understand that you can do it. So give them enough to be able to comprehend that.

Write and speak for an 11 year old because things that we think are really easy do not mean that they're easy for someone else…and the reason they're coming to you is because you've identified a problem and you've explained it to them and you've helped them understand that it's solvable and that you're the best person to solve it.

Dumb it down…not because your audience is stupid but because we're lazy, we're time poor and we just want to get straight to the point. So take away all the barriers and never be afraid to just share everything because it's already out there somewhere. So if someone wants to find it, they will. So get it all out there, tell them what you know and then people will pay you to help them with that.

Start looking at the hashtags you can use, start geotagging.

Your network is your net worth so make sure your network knows what you do.

Make sure your profile picture is really schmick. I want your face in there. I don't want any props, I don't want any other people, I want at least 40% of that circle to be your face I want to see your eyes. I want you looking directly at me and I want a smile. I want you to look really friendly. It's survival of the friendliest and this might be the first time someone comes across you and the only thing we see is your profile picture….we live in a digital world and the way we do things is completly different. So make sure you have a profile picture, make sure its amazing and make sure that it is on public because you're there to make connections so don't lock yourself down. There shouldn't be anything on there you don't want the world to see.

Outsource everything you're not good at.

https://relevantbusiness.com.au/

https://www.instagram.com/relevantmegan/

https://www.linkedin.com/in/meganmacneill/

https://relevantbusiness.com.au/linkedin-online-course/

www.marlanasemenza.com

Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC's Shark Tank, Bravo's Million Dollar Listing, and Gordon Ramsay's Kitchen Nightmares. Michael's business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.

Trust is complicated. There is real trust and perceived trust.

There are 7 variables that we like to look at in building trust

1. being remarkable
2. experiential
3. transparency
4. reciprocity
5. utility
6. social status
7. timeliness

We always want to be the person who is known, liked and trusted. Of the 7, the one that we as humans usually go for first is social status.

If we asked people if things should be inclusive or exclusive, most would say things should be inclusive. But if we were to measure that same metric anonymously, we can find that people prefer to be in exclusive clubs and groups….so if we can put a bit of exclusivity to those who we work with and network with, it gives social status or perceived social status to the other person.

It's hard to niche down, but I like to look at this in an academic model….you get an undergrad degree...you're a subject matter expert in a large broad field. You get a masters degree, it's a little more niche. And then as you earn that PhD, you know that you're specialized in that little corner of that field. As you get more niche, you may exclude a larger audience, but you can command a higher fee and a higher brand equity from those who are willing to work with you.

At the bottom of the funnel is trust.

You've narrowed it down to two applicants. Person A knows everything about the position, the organization, absolute rock star, they can start tomorrow with no training needed. But person A is a jerk. Then person B knows a little bit about the organization, a little bit about the job, needs some training, needs some hand holding, probably going make a few mistakes along the way. But person B is a really nice person. 1. Which person would you prefer to sit next to on a flight for 5 hours? 2. Which person would you prefer to hire? There is no right or wrong answer but most people would choose person B because we want to work with those that we know, like and trust.

Be relateable, be authentic, be transparent, show that you're not perfect.

Show us behind the scenes

Reach into that 'normal' thing, the 5 things that you do every day that your clients or customers may not be aware of and share that. Show your B roll. It improves your brand equity.

One of the most persuasive things is to show other people are doing it too

Be remarkable : a pink painted or tie dye painted van pulls into your neighbors driveway. 5 people jump out dressed in pink or tie dye overalls….

The average person in North America sees about 30,000 brand impressions every day. As consumers, we don't have the financial resources to give every one of these brands a dollar, so what makes you stand out? What makes you memorable above the noise?

Find little ways that make yourself memorable. The outfit you wear, the way you communicate, the story you tell, the way you engage with other people. One way I do it is by video communication.

Mistakes are actively going for the sale. As soon as the conversation goes to a sale or a perceived sale or a place where I believe you are looking for nothing other than a sale, at that point the relationship goes to a place of transaction. Does this benefit me whatsoever and do I want to continue this friendship? I believe ask for it or the answer is always 'no' but I believe reversing it. Let the other person ask you for those services. Once they know you, like you, trust you, they'll want to work with you.

If you're looking for a 'speaker' you're looking for somebody to fill a slot. But if they say 'you're the subject matter expert in X and you've been here and there. Can you tell your story?' They are hiring you because you have something to share. If you can show the value in what you've done, or experiences, it makes people want to work with you because of what you've done. Not because of what you can do.

If you mis-step: be transparent, own your mistake. don't use the word 'sorry' that word goes in one ear and out the other. It holds no value. Say 'I apologize' or 'my apologies.' Same thing with Thank You. Say 'I'm grateful' or 'I appreciate.'

Time, patience and relevancy. You can engage with your audience every single day, once a month or once a year as long as the content and the value you are providing them is relevant to them. If you're trying to engage with someone just for the sake of engagement and its not relevant to them, they are going to believe that you're pushing sales or that it's not important to them and they are going to stop communicating with you.

Try and communicate with them on their preferred platform, but multi-channel communication is more likely to drive toward trust

Give space and time in between. Don't try and do everything all at once because then you lose relevancy to that person. If you have content you can share, share the content that is relevant to that person. Relevancy is a very open term because each person has different objectives so try to find the content or frame that content that matches that person's wants and needs

Who is the client today and who do they want to be?

You're more realatble when you have similar experiences.

Rule #1 don't fabricate stories.

I'm going to give some hard truth. I really don't think you have a choice when it comes to being the face of your brand.

Be authentic, be yourself, be real, be a friend.

Change the questions you ask, change the conversations you're in. Make it more personal.

Backwards plan.

Company Website: clicksuasion.com

Personal LinkedIn: linkedin.com/in/mbarberausa

mike@clicksuasion

www.marlanasemenza.com

Since 2001, Bye-Bye Boring Bio 2020 Workbook Author and Get Known Get Paid Mentor Nancy Juetten has applied her publicity and speaking skills to guide speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online to show up like experts at "hello." With her workbook, Broadcast Your Brilliance Boot Camp and Get Known Get Paid Mentoring Programs, she created a multiple six figure business that serves clients around the world, while earning loyal fans and followers who value her "all of the help and none of the hype" advice.

When you have something timely, newsworthy, trendworthy, provocative or compelling to share that an audience bigger than you wants to know about, you can issue a press release so that you can share that point of view. And when you use keywords properly, when people around the world are searching for someone with your expertise, those press releases live indefinitely online and they speak for you before you ever get on the phone or a call with a client.

In terms of branding….if someone does a google search for you and finds you on page one, that is a huge win for you.

Usually there is a call to action in the boiler plate of a press release that says 'to learn more go here', so now you have pre-qualified leads that are excited about what you do and primed to have a conversation.

People are going from screen to screen to screen to help them make…decisions.

Reporters are looking for experts…and if you happen to be that person, your phone just might ring…and as you share your perspective…you become an icon of influence as you do it.

Elements of a good press release: who, what, where, when, why, how are the key elements, leading with the most important piece first.

I recommend between 500-700 words in AP style (Associated Press style).

Avoid 'you' references.

Written in the 3rd person in plain spoken language. More like writing a paper for school 'this is the news as it happened'.

Always proofread your press release!

What good is it if people try to contact you and come up with an error message?

Repurpose your good news. You usually get a report that shows all of the media outlets that ran your news and those logos are very visually compelling. Repurpose those to show your credibility on your website.

Begin with the end in mind.

The momentum that builds is palpable.

prunderground.com

1. Enter your headline

2. Write your lead

3. Write the body of the news release

4. Hit enter

5. Review what you've prepared checking for typos, misspellings, punctuation, all the phone numbers and contact information is accurate

6. Upload an image - when the news crosses the wire, not only are there the words, there are images that reinforce your iconic brand and that just looks cool and serves you well

7. Submit for editorial review

8. 24 hrs later you google the headline and you'll find that your news shows up very quickly

Just like anything in marketing, you have to have repetition in your effort and make a commitment to building your brand and reputation.

There angles and hooks you can attach your own expertise to to be timely, relevant and worth talking about and talking to.

You'll never regret being easily found.

Sometimes people get into trouble with bad news and reviews and one of the things you can do is issue press releases regularly that shift the perspective so that when the google search is done, that bad news is not as easily found.

If I want to get known, I better get out there in the media so people can see, hear and know what I have to say and know that I've got the goods.

You get to choose the geography, the category, the business niche…there is a dashboard that allows you to choose the appropriate distribution.

Do research to find keywords that people use to find somebody like you and embed them logically into your press release, not key word stuffing, but so the words flow appropriately.

You know it's a success if you are easily found, get phone calls…that's an indicator.

I get excited about publicity because it's the tool that I used to get known and ultimately get paid when I was starting out.

The intoxication that goes with being seen, heard and celebrated is still very fresh and exciting.

It helps people's stars to rise.

Title is the most important thing : headline analyzer is a free tool. It allows you to test and measure the emotional marketing value of your headline. https://coschedule.com/headline-analyzer

People tend to buy with emotion and rationalize their purchase afterwards. So to the extent that you can hit on the emotional marketing value of your message, it will help write headlines that will help you turns heads no matter where you use them.

Through your own filters, your eyes are going to glaze over if it's boring to you. If you can't get them at hello, they're not going to get the rest of the way.

Is it something I would read, is it something I would understand, is it on brand for you?

Not all media coverage is good media coverage.

Aim high and behave and believe like the star has risen 5 steps and make sure everything is aligned with that.

Have fun, make money. one without the other isn't good enough.

https://getknowngetpaid.com/etips/

https://www.facebook.com/groups/RaiseYourVoiceMakeYourImpact

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Jamey Rootes has been an impact player in the sports industry for over two decades. He has led the start-up of not one, but two professional sports teams that are both still thriving enterprises today….the Columbus Crew Major League Soccer franchise and, currently, the Houston Texans NFL franchise. Rootes serves as the President of the Texans and under his leadership, the Texans have consistently been recognized as one of the most valuable professional sports franchises both in the NFL and globally. Also, the Texans extended their sellout game streak to 185 consecutive home games – a Houston NFL record. Rootes maintains an active role in the community by serving on the Board of Directors of the Greater Houston Partnership and the United Way of Greater Houston, both of which he previously served as Chairman of the Board. Jamey is pleased to announce that he recently became an #1 International Best Selling Author! The Winning Game Plan: A Proven Leadership Playbook for Continuous Business Success, released on November 10, has become an International Bestseller on Amazon, the WSJ and USA Today.

The first thing is to understand what a brand really is.

When you have outstanding packaging but a bad product, nothing kills it quicker. The same thing with advertising. Nothing kills a bad product faster than great advertising.

The brand is a promise of delivery of performance at a good value for a consumer

Howard Schultz "Brands are built from the inside out."

Think about the word customer. It's about a customized experience. This is for ME.

So to the extent that you understand what your consumer is looking for and you provide it better than anybody else in the world, your brand will be great.

Apple has great products, but their packaging is spectacular. When you put those two things together…it's that little something extra that really makes you feel special.

First thing is understand what your consumer is looking for…what are the things that they seek from you.

In terms of brand strength you want two things differentiation and relevance. Be different in a way that matters to people…if you can be different and relevant, you own a unique place in the consumers mind.

John Paul DiGioria "I never want to be in the sales business. I want to be in the reorder business." You want your product to be pulled toward your consumer because you've done it in a way that matters, you're different than the other things that are out there..you own that unique position that is so incredibly valuable.

It's all about creating the basis of competition.

The Houston Texans…are we in the football business? Maybe in some ways we are…but we're really in the connection business.

Tailgating was never allowed here in Houston…We have to build the greatest tailgating culture on the planet…from day 1 this 30,000 best in-person festival atmosphere was created.

This is my Sunday vacation and that's the way it's turned out for the last 20 years. We've sold out every game we've ever played. We have a wait list of 30,000 and Houston was never like that before.

You're built for the fans. You're built for your customers. So to the extent you can own the voice of the customer and understand and track over time what they're looking for whether that's making improvements to what you're providing to them or the real magic is when you're providing something in addition…they trust you for this so they try you for something else.

The 3 R's. Retention. Referrals. Related sales.

My wife's name's Melissa. We've been married for 21 years and so if my goal was to satisfy her, then she would stay with me as long as there's not a better option. That's what satisfaction gets you. Loyalty, people fight to stay with you.

It's about Raving Fans…the fans that will go out and tell other people about how exceptional the experience is. It doesn't just happen. It takes intentional effort.

We did tons of focus groups…nobody has an identity with their state like Texans. The challenge was, how do you represent it.

The 5 points in the star in the bull head represent what people said over and over about what it meant to be a Texan..pride, courage, strength, tradition, independence. And that's the core of our brand…how can we operate in a manner day to day that is consistent with Texas?

Every game is going to have a different feel, a different celebration.

Each year we would throw in a few new traditions.

…it's so rich. Why would anybody walk away from that?

People look forward all year to Battle Red Day.

How easy is it to say thank you, but how often do people actually say it and mean it?

We've tried to make it more than just coming to a football game.

We're a big deal, but we are home town humble friendly. It's like Houston.

Just because you are a major sports brand, you don't have to act like it….we want anybody who wants to be part of what we're doing...you're welcome…we're always welcoming people onto the bandwagon.

Over communicate anything that's important.

There's so much when you're launching a professional sports franchise.

The get better mentality.

R&D : Rip off and Do better

This marketing stuff's not that hard - Bob McNair

Leveling up: Letting go of what you're currently doing. First you have to create capacity. Take some things….and put them onto somebody else. …That's the hardest thing letting go of the things that are comfortable. If you can't, you can't move forward.

Stars want to work with and for stars and they don't tolerate sub-par performers taking up space.

People typically don't fire themselves. You counsel, you counsel, you train, you develop. Eventually if you can't change the people, you may have to change the people.

You have to have great discipline to ensure that your relationships are efficient.

The cockroach effect: it's not what they eat, it's what they spoil.

The non-negotiables 1. Great work ethic. 2. Have a winning attitude. 3. You have to be committed to the values of our organization.

We are here to win championships, create memorable experiences and do great things for Houston.

PATI : the latin word for passion. The definition is the willingness to suffer and sacrifice for what you hold dear.

Our standard isn't great. Our standard is elite.

Success is a distraction. It is a silent assassin. Adversity is easy. Adversity punches you in the face. Success just seeps in , you start to cut corners…you start not doing the things that allowed for your success and you just have to fight that. It's much harder to handle success than adversity.

For every 10 players that can handle adversity, only one can handle success. I think it's the same in life.

4 tips for handling success 1. Stay humble 2. Stay focused 3.Have a balance to your life 4. Keep going

Do what you love and you'll never work a day in your life.

jameyrootes.com

Linkedin.com/in/jameyrootes

Instagram.com/jameyrootes

Facebook.com/AuthorJameyRootes

Twitter.com/jamey_rootes

https://www.amazon.com/Winning-Game-Plan-Leadership-Continuous-ebook/dp/B08MH9X5NT

www.marlanasemenza.com

James Rosebush has a passion for growing companies and growing people. His company and wealth management advisory practice is focused on crafting the architecture of growth and deploying these strategies to drive growth in earnings, revenue. sales, equity value, and goodwill. He has been engaged as he outsourced Chief Strategy officer by over 400 companies worldwide. He is also an executive and public speaking coach to any seeking to master opportunities to excel at leadership and public speaking. He is the author of three bestselling books and a frequent public speaker and media commentator. His years in the Reagan White House also equipped him with political management skills and relationships around the world.

You have to build a bridge to your audience with storytelling.

Break down the fourth wall.

That bridge needs to be a two way street.

Love people and they will love you back.

Bill Clinton was giving the state of the union address and the teleprompter misfired….

Be personally engaged in your subject.

Great speakers are not necessarily born.

The ability to speak and to communicate is directly linked to other aspects of personal security.

getting past fear and insecurity

Margaret Thatcher: I talk to myself and she pivots from thinking about myself to thinking about her content.

Soak in your message.

You can't be immersed in your message and thinking about yourself.

You have multi tracks going on in your head, recognize it and the fear of its intrusion will go away.

Martin Luther King got rid of fear through faith.

There are a lot of different tactics that we can use to get rid of fear.

Look under the bed.

A lot of fear and uncertainty comes from things that we have not addressed.

The biggest mistake I see people make is not setting that relationship with their audience.

If you reach one person in your audience you can feel that you've succeeded.

speaking to one vs. speaking to the many

Imagine yourself speaking to one person but be mindful that your eyes and gestures don't leave anyone out.

Do not just assume all details are worked out.

I believe too much movement around a stage detracts from the power of your message.

If your thought is focused on your message, your body should be focused on your message.

Let your message be the power and not your body be the carrier of it.

You don't become a leader by focusing on yourself. Having a message outside of yourself is the way to win your audience in the end.

Don't ever do a job that someone else can do.

Don't ever start a battle you don't know you've already won.

https://www.impactspeakercoach.com

https://www.growthstrategy.us

https://www.linkedin.com/in/jamesrosebush/

https://www.amazon.com/Winning-Your-Audience-Motivate-Reagan/dp/1546085963

www.marlanasemenza.com

John merged his leadership and marketing company with the Geary Company in 2009. He continues to work with a broad spectrum of clients and provides leadership and marketing strategies that create compelling and memorable brands. Prior to starting his consulting firm, John served as Vice-President and General Manager of Cox Media Las Vegas. During his time at Cox, he was responsible for doubling the company's cash flow in less than five years and leading his team to the number one position in market share. He has trained and coached CEOs, General Managers, Sales Managers, Sales team members and a host of young baseball and softball players. John holds an MBA from the University of Washington and a bachelor's degree from Brigham Young University. He and his wife Cathy are the parents of four children. They also have five grandchildren and two intriguing schnauzers--named Maximus and Minimus.

When it comes to people we've worked with we have a long list of iconic names…Elvis, Hyatt, Gladys Knight, Rich Little, Smokey Robinson, Ford, Porsche, Lexus.

There are icons in local, regional, national and world wide markets…in sports, music, business, brands.

When we talk about what makes something or someone iconic…finding that unique quality, that distinct nature…then that relevancy /uniqueness needs to be able to last over time.

Consistency builds trust. Consistency leads to that relevancy over time.

We remember bad experiences forever.

Whatever you build, you have to be able to live by it. You have to be able to deliver on that promise.

The difference between celebrity and icon relates to substance…a real iconic status has depth and texture to it. You have to have some degree of core values you live by or you consistently deliver.

You will see people rise to high degrees of celebrity then be gone because it was superficial.

You become iconic when that uniqueness becomes memorable and it resonates with you and with those in your sphere of influence and you continue to be that brand or that person.

You can become iconic in your sphere of influence or the area you compete in. You don't have to have worldwide reputation. You don't have to have a national reputation.

Become iconic in the sphere in which you compete.

I think that when you reach icon status you have a degree of responsibility.

Russell Wilson and his wife are doing so many great things for the community.

Sometimes that responsibility, unless you're build on that framework of 'real' can be crushing because you can't maintain that. That's where image has superseded the quality, depth and texture of what it took to get there and I think that's where you see on that very thin layer of 'celebrity' that it pushes people. When you are built on that basis of being genuine…you're able to accept that responsibility and deal with it in a way that continues to uplift and strengthen people and deliver that experience that you're looking to deliver.

The Nike swoosh has lived on forever...Nike always puts out a compelling image with a subtlety of the swoosh but its always there.

Imagery plays a key role in developing that icon status.

Imagery can connect emotion to the brand or person and emotion makes it memorable.

When we think about branding, we also look for imagery that we can marry with the messaging to create a compelling and memorable and emotional connection. Imagery is critical and you always want that imagery to reflect what that icon stands for.

Sometimes we will spend 8, 12, 16 hrs looking for the right music to lay in with the message. That can solidify…what this really stands for.

Midnight Train to Georgia. There is a depth and texture of emotion in that song that is not only moving but its powerful and connects us to the message.

Do you start with who they are or how they want to be seen?

Where are you today and where do you want to be in the next 1, 3, 5 years and let's take a look at that plan. What can you deliver today that is unique and distinct…that will help you get to the next goals and level?

A year time frame is too long. It's hard to see that far into the future, so we will break it down in to 90 days. What can we do in the next 90 days that will help you get to that longer distance goal or image?

Maybe iconic is more a leader in their field.

The legend of Wallace Zurnick… 'coach it was never my goal to get to first base, it was always my goal to get to second base, I'd never been there.' He had his goal and when he got his opportunity he didn't stop, he went for it 100%.

Maybe it's overblown, the idea that we have to be…popular on a broader basis to be an icon. I don't think so.

The road to success is paved with plenty of potholes. Being able to deal with adversity and setbacks while keeping your eyes focused on your goal and where you want to be is critically important.

It's about being mentally tough, it's about being emotionally strong. That doesn't mean we don't break down from time to time Optimism is a great gift you can give to yourself as is living in gratitude.

It's about getting down to that 'real talk' area.

I don't believe we can over-communicate in today's environment.

Do what you say and say what you do.

Seek first to understand then to be understood.

Name: John Dalrymple, President and Managing Partner

Company: Geary Company Advertising

3136 E. Russell Road, Las Vegas, NV 89120

E: [email protected]

C: 702-813-6312

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