Your Law Firm is a Business. Take it to the Next Level

Your Law Firm is a Business. Take it to the Next Level

By Melanie Leonard and Mark HomerBusinessMarketingManagement
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Your Law Firm is a Business. Take it to the Next Level episodes

  • 101: Can I Use a Non-Attorney for Sales & Intake?

    Join us on a captivating journey as we dissect the ABA Opinion 506 on non-lawyers in the sales and intake process. Listen in as we break down the implications of this opinion in a way that's easy to understand and practical to apply. We'll explore the importance of understanding and adopting best practices to ensure your firm's growth while maintaining ethical standards.

    We also discuss the ethical obligations of lawyers when it comes to non-lawyer assistance and we unpack the intricate details of rule 5.3 and its impact on your legal practice. Additionally, we look at the role of non-attorney salespeople, examining their tasks and responsibilities in light of the ABA Opinion 506. We emphasize the importance of clear guidelines and boundaries to ensure they do not stray into unauthorized practice of law.

    Tune in and equip yourself with the knowledge to navigate this complex aspect of legal practice.

    Show Highlights:

    • Understanding the implications of the ABA Opinion 506, which addresses non-lawyers in the sales and intake process of a law firm.
    • The ethical obligations of lawyers when working with non-lawyer assistants, including providing appropriate guidance and supervision.
    • Distinguishing between delegation and abdication in a legal practice and exploring the responsibilities of lawyers in managing non-lawyer roles.
    • The importance of reviewing engagement letters and service agreements to ensure ethical engagement with clients.
    • The need for law firms to have policies and procedures in place to manage the involvement of non-lawyers in the sales and intake process.

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Supporting Resources:

    • Schedule a Consultation: https://gngf.com/consultation 
    • Visit the Website: https://gngf.com/ 
    • Visit streamlined.legal: https://streamlined.legal/ 
    • Twitter: @NextLevel_Legal 
    • Instagram or Facebook: @nextlevel.legal

    ACTION STEPS:

    1. Review your intake policies & procedure
      1. Or make some
    2. Review your engagement letter or other service agreement with your clients to make sure that they are offered an opportunity to discuss the fee agreement and scope of representation with the lawyer ***

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    36 min
  • 100: Listener Questions 2 - 100th EPISODE!!!!

    We're celebrating our 100th episode and two-year anniversary of Your Law Firm is a Business. Take it to the Next Level, and we're incredibly grateful for the support from all of our listeners! To show our appreciation, we're joined by Corine Rogers, the problem solver extraordinaire at Streamlined Legal, to answer some great listener questions that have come in. Listen in as we discuss the challenges and rewards of growing a law firm and how to navigate the new obstacles that come with it.

    Growth presents new challenges, but that's a sign of progress. We discuss how some aspects of running a business may get easier with repetition, but new levels of growth often bring new difficulties. Just as with parenting, we find that in business, it's not necessarily that it gets easier, but rather a different type of hardship. We also explore the importance of having team members who are motivated to challenge themselves and grow with the business and the need for holding people accountable with objective measures and metrics.

    Finally, we touch on the importance of understanding and utilizing the software at our disposal and how it can help us manage our growing firms more efficiently. We discuss the challenges of outgrowing software and how to approach making changes to your processes and systems to avoid having to switch to a new platform. So, tune in and gain valuable insights as we share our experiences and advice on taking your law firm to the next level!

    Show Highlights:

    • Celebrating growth and overcoming challenges in a law firm business. 
    • Surrounding yourself with motivated team members to challenge themselves and grow with the business. 
    • Holding people accountable through objective measures and metrics. 
    • Utilizing software to manage growth efficiently in a law firm. 
    • Testing business processes by going on vacation to see how the firm runs without you.
    • Building checklists and processes for when things break and learning from the experience.
    • Achieving a mindset shift to understand that not every outcome will be perfect, but aiming for a majority of satisfied clients and employees.

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Supporting Resources:

    • Schedule a Consultation: https://gngf.com/consultation 
    • Visit the Website: https://gngf.com/ 
    • Visit streamlined.legal: https://streamlined.legal/ 
    • Twitter: @NextLevel_Legal 
    • Instagram or Facebook: @nextlevel.legal

    ACTION STEPS:

    Yes! — we always want to leave our listeners with some ACTION STEPS. And today it’s easy!  When you’re done listening today, hop back into your podcast app and grab that episode that we mentioned today that caught your attention, and give it a listen to take your firm to the Next Level. ***

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    33 min
  • 099: More Ways to Leverage AI to Market Your Firm

    In this engaging episode, we explore how AI can help law firm marketers become more efficient and effective. We discuss different ways to incorporate AI into law firm marketing, covering the caveats and warnings of using AI, use cases of using AI safely for marketing, and specific examples of how to speed up content research and content outlines. We also touch on how Google is making fast tweaks to the way they handle AI and what they consider quality content, as well as the adjustments they have made to their Quality Radar Guidelines.

    Finally, we take a look at specific examples of how AI can be used to generate posts for Google business profiles as well as other social media posts. We talk about AI tools that can help repurpose and repackage content, as well as use AI to learn when your audience is most active and what hashtags they use. Additionally, we cover tools such as chat GPT and Publr which can help create social media posts and suggest images.

    Listen in as we discuss the difference between Google indexing and email marketing and how AI can help with creating emails and split testing.

    Show Highlights:

    • Integrating AI into law firm marketing for improved efficiency and effectiveness.
    • Using AI to expedite content research and outline creation for web pages and social media posts.
    • Utilizing AI tools, such as chat GPT and Publr, to generate Google business profile posts and other social media content.
    • Harnessing AI for email marketing, including creating headlines, messages, and split testing.
    • Leveraging AI for content creation strategy, generating topics and keywords for web pages, and analyzing existing content for improvement.
    • Navigating the potential pitfalls and precautions when using AI in law firm marketing.
    • Examples of AI usage in advertising copy, printed materials, and landing pages.

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Supporting Resources:

    • Schedule a Consultation: https://gngf.com/consultation 
    • Visit the Website: https://gngf.com/ 
    • Visit streamlined.legal: https://streamlined.legal/ 
    • Twitter: @NextLevel_Legal 
    • Instagram or Facebook: @nextlevel.legal

    Large Language Model AI Tools:

    • ChatGPT: https://chat.openai.com 
    • Jasper: https://jasper.ai
    • Copy.ai: https://www.copy.ai/
    • Writesonic: https://writesonic.com
    • Brevo (formerly sendinblue): https://www.brevo.com/
    • FeedHive: https://www.feedhive.com/features/ai 
    • Buffer: https://buffer.com/ai-assistant
    • Publr: https://publer.io/features/ai-assist 
    • MailChimp: https://mailchimp.com/announcing-email-content-generator/ 
    • Constant Contact: https://www.constantcontact.com/features/ai-marketing 
    • LawMatics - LM[AI]: https://www.lawmatics.com/lmai/

    ACTION STEPS:

    • Get a ChatGPT account and leverage the show notes to start some prompts to do some content research 
    • And of course, don’t forget a very important step today… be one of the listeners that help us get to our goal of adding 200 more listeners before our 100th episode by sharing our podcast with your colleagues or on your social media feed: 
      • @NextLevel_Legal on Twitter or @nextlevel.legal on Instagram & Facebook.  

    EXAMPLE PROMPTS DISCUSSED ON THE PODCAST:

    To draft Content with Suggested Links/Citations, make sure the prompt contains these 4 parts:

    1. Assign a Role / PoV
    2. Directive
    3. Voice
    4. Outcome

    Example: “You are a writer for my law firm’s website, in charge of marketing our services via educational content. Please describe the impact of a sexual harassment claim on the victim's lifetime earnings. Please maintain professionalism, and cite your legal sources, but express empathy for the victim and their circumstances. The aim of the content should be for other victims to contact our firm.”

    Please verify all sources!

    CREATE CONTENT OUTLINES FOR LONG TOPICAL PAGES (SEO Friendly)

    • Start With:
    • What are the most popular sub-topics related (your keyword or practice area)

    You will get a list of detailed topics to choose from for an outline for your page.  Then for each sub-topic, you want to include on your page:

    • Follow with:
      • “What are the most popular sub-topics related to (sub-topic)?”
    • Follow with:
      • “List Without Description The Top 5 Most Popular Keywords For The Topic Of (sub-topic)”
    • Follow with:
      • “List Without Description The Top 5 Most Popular Long-Tail Keywords For The Topic Of (sub-topic)”

    Now use your knowledge and your own words to flesh out each outline, and be sure to include some of the keywords and long-tail phrases in your copy. You could record a video talking through it and send it to a copywriter too.  ***

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    39 min
  • 098: Don’t Let Someone Steal Your Law Firm Website

    In this episode, we tackle the vital topic of protecting your law firm's website from being stolen. Listen in as we break down the concept of an internet domain, the importance of domain name servers (DNS), and website hosting. It's essential for business owners to understand these basic internet concepts to prevent website loss and ensure smooth operation. Plus, we celebrate approaching our 100th episode and ask for your help spreading the word!

    We also explore the process of determining who owns a law firm's website and the necessary steps for transferring domain ownership. Learn about the importance of knowing where a domain is registered and how to use the “Who Is” tool to find out. We discuss potential complications that can arise when dealing with an agency that won't let go of the domain and the need to be mindful when creating a new domain to avoid SEO issues. Discover why it's crucial to separate domain ownership and hosting.

    Finally, we emphasize the importance of separating your domain name server from your website host for added security and faster loading times. Discover how using Cloudflare for hosting DNS can cache images for quicker loading times and increase your website's security. Don't miss this essential episode for ensuring the safety and success of your law firm's online presence. And as always, thank you for your continued support and for helping us reach our goal of 200 more listeners before our 100th episode!

    Show Highlights:

    • Domain names, DNS, website hosting, and internet concepts to protect law firm websites
    • What the “Who Is” tool is and how it can benefit you.
    • How separating DNS services provides increased security and faster loading times.

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Supporting Resources:

    • Schedule a Consultation: https://gngf.com/consultation 
    • Visit the Website: https://gngf.com/ 
    • Visit streamlined.legal: https://streamlined.legal/ 
    • Twitter: @NextLevel_Legal 
    • Instagram or Facebook: @nextlevel.legal
    • https://www.namecheap.com/support/knowledgebase/article.aspx/9175/83/how-to-transfer-a-domain/ 
    • https://who.is/ 

    ACTION STEPS:

    1. Try the WHO.IS tool. Know where your domain and DNS are located, and make sure you own those accounts.
    2. If you do not, figure out who does and get that transferred to you as soon as possible. It is a pain to do this, but you only do it once – check out the article in the Supporting Resources above. ***

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    31 min
  • 097: Take the Busy Work Out of Your Email

    Is managing your law firm's email inbox taking up too much of your time? Are you constantly juggling court filings, client communications, and incoming leads from website forms or answering services? In this episode, we tackle these challenges head-on and provide practical solutions to streamline your email management process.

    We kick off by discussing how to use email filters and rules to ensure the right person receives the right information at the right time. By automating these processes, you'll no longer be overwhelmed by unread emails and can focus on more important tasks. We also explore the world of Zapier – a powerful tool that can help you gather information from website forms and answering services directly into your intake software without lifting a finger.

    Lastly, we emphasize the importance of delegating tasks such as setting up filters and rules to a trusted team member, freeing up even more of your time to focus on growing your practice. Don't miss out on these valuable insights designed to help you conquer email management once and for all. And don't forget to subscribe and leave a review to help us continue spreading our message to more law firm owners like you.

    Show Highlights:

    • Streamlining your law firm's email management
    • Managing email communication for legal practice
    • Automating email management for law firms
    • Automating intake with Zapier
    • Outsourcing email filters

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Supporting Resources:

    • Schedule a Consultation: https://gngf.com/consultation 
    • Visit the Website: https://gngf.com/ 
    • Visit streamlined.legal: https://streamlined.legal/ 
    • Twitter: @NextLevel_Legal 
    • Instagram or Facebook: @nextlevel.legal

    ACTION STEPS:

    • Pick one of these
      • If you don’t have any of these issues, you‘re off the hook this week!
    • Write it out, starting with step 1. If the email comes into your inbox, then what is step 2? What do you want to happen next?
    • Then create the rule or filter or zap!
      • This is probably not the highest and best use of your time so find someone on your team to do it for you, outsource it, or grab a drink and find a youtube video that you can follow along to. ***

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    32 min
  • 096: Tech Hacks You’ll Thank Us For: Travel Edition

    Are you ready to hit the road or take to the skies but not sure how to make the most of your journey? Fear not, fellow travelers! We have got you covered with our top travel tips and tech hacks to make your trips efficient, enjoyable, and stress-free.

    We start by discussing the importance of lightweight laptops and tablets, such as the Apple MacBook Air and iPad Air, for staying productive on the go. Then, we share our favorite travel accessories, like noise-canceling headphones and tech pouches, to keep you organized and in control. And that's just the beginning! Discover how using digital boarding passes, Apple CarPlay, and rideshare apps can make your travel experience as smooth as possible.

    Learn how to maximize your travel efficiency and convenience with personal and business profiles for Uber and Lyft, offline Google Maps, and even investing in high-level credit cards for access to airport lounges and other perks. Trust us, you won't want to miss these essential tips and hacks for your next adventure. 

    Buckle up, and join us on this informative and entertaining journey!

    Show Highlights:

    • Preparing for a business trip and starting with the basics
    • Essential tech for work trips and how a smartwatch can help streamline tasks discussed
    • Travel accessories that make traveling more convenient
    • Tips to make traveling easier
    • Tools to maximize travel efficiency

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Supporting Resources:

    • Schedule a Consultation: https://gngf.com/consultation 
    • Visit the Website: https://gngf.com/ 
    • Visit streamlined.legal: https://streamlined.legal/ 
    • Twitter: @NextLevel_Legal 
    • Instagram or Facebook: @nextlevel.legal

    ACTION STEPS:

    1. Plan a trip! Business or fun or both!
      • There is something healthy about changing up your environment, not just for work but for life in general.
        • It gives you a new perspective and changes the dynamics of your interactions with those people that you’re traveling with, whether it’s colleagues or family members.
        • Doesn’t have to be long, but I’d recommend at least 48 hours. Fly or drive, stay in a hotel or at a friend’s house…
        • Just GO!
    2. Once you have that trip planned, then you can take another listen to this episode and determine what you need for that particular trip.

    ***

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    36 min
  • 095: Will ChatGPT Run Your Law Firm?

    No matter the industry, AI has been the topic of many conversations lately. We aren’t sure what it is, how to use it, if it’s beneficial, or if it’s a threat. We held out on talking about it on the podcast because we like to be able to provide action steps to take law firms to the next level. We have now tested the use of AI at GNGF and finally feel confident to share what we have learned and what AI features we are leveraging across our agency to help our clients.

    We are coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

    Show Highlights:

    • Free or low-cost AI tools we trust
    • The importance of the prompt
    • Using AI for Google Business Profile posts
    • Creating a year of social media posts in under two hours

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Supporting Resources:

    • https://gngf.com/consultation 
    • https://gngf.com/
    • https://streamlined.legal/ 
    • ChatGPT - https://chat.openai.com
    • Jasper - https://jasper.ai
    • Copy.ai - https://www.copy.ai/
    • Writesonic - https://writesonic.com/
    • PromptVibes - https://www.promptvibes.com/ 
    • OneUp Social Posting: https://www.oneupapp.io/ 
    • HootSuite.com: https://www.hootsuite.com/ 
    • Stock Photos: https://istockphoto.com or https://stock.adobe.com 
    • Twitter: @NextLevel_Legal
    • Instagram or Facebook: @nextlevel.legal

    Social Media AI Prompt

    [FIRM NAME] is a law firm practicing [TOP LEVEL PRACTICE AREAS] in [CLIENT LOCATION/AREAS OF SERVICE]. Act as their digital marketing expert. Write [NUMBER OF POSTS] different [NUMBER OF WORDS] captions about the practice [PRACTICE AREA SUBJECT FROM AM] for my social media posts. Include a call to action to contact the firm at the end of the caption.

    ACTION STEPS:

    1. Get a ChatGPT account and leverage the show notes to start some prompts for social media posting.
    2. At a minimum, start with creating posts for your Google Business Profile.
    3. Double-check the post text against the ethics rules in your state (ask ChatGPT).
    4. Create 52 posts across the various practice area topics you want to focus on so you have one post per week.
    5. Setup up a social posting tool like the ones we recommended. ***

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    35 min
  • 094: The Top Mistakes to Avoid When Outsourcing Your First Impression with Maddy Martin

    When your firm receives a call, how is it handled? Does it go to an automatic receiver, or does a receptionist answer it? What is the conversation like? Do you think your firm makes a good first impression, or do you lose more potential clients than you gain?

    In this episode, we have a conversation with Maddy Martin, the Senior Vice President of growth at Smith AI. Smith AI is a 24/7 customer engagement platform best known for virtual reception and outreach. Maddie is a nationwide speaker that's been recognized over the last six years for providing CLE on law firm communication and growth.

    Listen in as we discuss the top mistakes to avoid when outsourcing your first impression.

    Show Highlights:

    • The problem with firms holding tasks too close to their chest and not delegating them
    • The benefits of auditing your firm's call handling
    • Why you need to answer every inbound call
    • How to handle potential clients that are agitated or pushing back
    • The importance of providing a pronunciation guide to your virtual receptionist

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Supporting Resources:

    • Book A Consultation at GNGF: gngf.com/consultation 
    • https://assets.website-files.com/5b15ca3d02dd414c89ecc3ed/63b49ffc463bd54609cb9a51_Smith-SMB-white-paper-12302022-Fortifying-Your-Frontlines.pdf

    ACTION STEPS:

    1. Call, text, or message your firm and see what kind of response you get.
    2. Did they follow your instructions?
    3. Did you get the first impression that you’re trying to give? 
    4. Schedule to do it regularly… ***

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    31 min
  • 093: Case Study - Streamlined

    In this episode, we have Marissa Portuondo from streamlined.legal to discuss one particular firm's journey to improving its intake process. The case studies involve real, small to mid-sized law firms that were struggling with their growth, intake, employee management, and more. With streamlined.legal’s help, these firms have been able to take beneficial action toward success, and we are now able to learn by hearing about their progress.

    We are coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

    Show Highlights:

    • Challenges streamlined.legal saw when they began working with them
    • How they turned the ship around
    • How they created a system for the new admin
    • The importance of using forms during consultations
    • How the admin knows what to do to move potential clients toward engagement
    • How the new processes affected the firm partners

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Supporting Resources:

    • Follow us on Twitter
    • Follow us on Instagram
    • Follow us on Facebook
    • Book A Consultation at GNGF 
    • The Legal Marketing Academy
    • streamlined.legal 
    • youtube.com/@GetNoticedGetFound
    • youtube.com/@streamlined-legal

    ACTION STEPS:

    MARISA:

    • Make it EASY to get hired
      • Remove yourself and other attorneys from the screening process
      • Get the info you need on the first call
      • If paid consult, do not schedule until payment is received
      • Automate your ELs so you can discuss with PNC at consult and don't lose the sale
    • Actually get hired before you convert matter into Manage
      • Gives staff a clear signal that matter is ready to be worked on - avoid work being done before you are formally hired
      • Avoid issues with the Bar in the event of a dispute with the client ***

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

     

    28 min
  • 092: You've Got Mail - I Hope

    In this episode, Mark talks about one of the most mission-critical systems for any law firm - email. Email is a system that doesn’t get the respect it deserves and is often overlooked. However, there are some things to consider before diving into using email in your law firm. Mark shares all the important information you need to know before setting your business up in an email system to ensure it works for you.

    We are coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

    Show Highlights:

    • The standard email options Mark sees
    • The benefits of Cloud email
    • The risks of other email options
    • A quick dive into the ideal law firm internet setup (this gets a little technical!)

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Supporting Resources:

    • Follow us on Twitter
    • Follow us on Instagram
    • Follow us on Facebook
    • Book A Consultation at GNGF 
    • streamlined.legal 
    • youtube.com/@GetNoticedGetFound
    • youtube.com/@streamlined-legal

    ACTION STEPS:

    • If you are not using enterprise cloud storage, do some research and think about the benefits and potential cost savings I outlined here.
    • If you are using an enterprise cloud storage provider like Google Workspace or Office 365 - do a little research on some of the admin steps for selecting the geography, looking into HIPAA if that applies to you, or some of the other legal-specific features like vault and retention policies.
    • Don’t forget a very important step today…be one of the listeners that help us get to our goal of adding 200 more listeners before our 100th episode by sharing our podcast with your colleagues or on your social media feed: 
    • @NextLevel_Legal on Twitter or @nextlevel.legal on Instagram & Facebook.  ***

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

    35 min

About Your Law Firm is a Business. Take it to the Next Level

From the publisher's feed

What if you could spend time with experts in law firm marketing and practice management, ask them about their successes and failures, their tools and strategies; then take an insight or two to inspire…