In today's podcast, we focus on three key areas of loyalty and frequency and some example from some brands you might recognize, like Nike, and Starbucks and the idea of how Mcdonald's could be approaching an entirely new way of connecting with consumers in the future.

In an increasingly digital world, brands are constantly seeking innovative ways to engage with their customers and foster loyalty. While self-directed technology has emerged as a promising tool for achieving these goals, its implementation has also raised concerns about data privacy and control. Web3-based loyalty systems, with their emphasis on decentralized data ownership and enhanced user control, offer a potential solution to these concerns while also opening up new avenues for brand engagement.

Get the full case study on our Substack.


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