Throughout my career, I’ve started new jobs a handful of times. My experience - including both mistakes and things done correctly - has informed this episode in which I’m sharing a few tried-and-tested principles for navigating a new job successfully.

Kiran is the CEO of Cambridge Marketing College, a Chartered Marketer, Fellow of the CIM and Freeman of the Worshipful Company of Marketors.

Kiran is the author of Assessing the Marketing Environment (2009, FT Pearson) and Marketing and the Law (2013, Kogan Page), among other books and study guides. She has also undertaken research at Kings College, London, into distance education theories.

Are events making you feel anxious? Are you new to the event arena and don't know where to start? You're not alone, I was there too.

In this episode, I'm sharing a few of the key lessons I've learned since I started planning events as a Marketing Manager back in 2014. I hope you'll enjoy!

A graduate of Manchester Metropolitan University, Rebecca Wheble launched Silly Goose Digital in 2023 and she is - by far - one of the most passionate marketers I have ever met.

Tune into this episode if you want to fall in love with marketing again.

The first main decision you will face as you transition into freelancing is how you will market your services.

There are two main choices: to create a company brand [New Marketing Agency Name] or you become the brand [Insert Own Name].

One of my mentees was recently confronted with this dilemma which was keeping her in stuck mode. She was trying to decide which option was best.

If you too are on the precipice of becoming a freelancer - here's my advice for you.

“The Things We Learned in 1991 are Completely Different From What I'm Teaching Today” Dr Candan Elmer - Course Leader - BA (Hons) Digital Marketing, University of Central Lancashire (UCLan)

"The differences [between markets and cultures] might even be a good thing. Also, don't be a perfectionist. Nobody knows everything, especially not when they're just beginning something new. Everybody starts from scratch."

Denise Strohsahl, Small Business Brand & Marketing Consultant based in Edinburgh

"While we understand that, sometimes, clients have commercial objectives that require being quite tactical, we will set the strategy/build the train tracks at the same time."

I think, ultimately, a lot of people who go into marketing are creative and they want to do something creative and something that is value led."

"LinkedIn’s perception of a is shrinking over time. It has less impact in the LinkedIn ecosphere as time goes on. LinkedIn wants meaningful comments, human interaction."

James Potter, The Linked In Man, Director at The Network Coach Limited