Are events making you feel anxious? Are you new to the event arena and don't know where to start? You're not alone, I was there too.

In this episode, I'm sharing a few of the key lessons I've learned since I started planning events as a Marketing Manager back in 2014. I hope you'll enjoy!

A graduate of Manchester Metropolitan University, Rebecca Wheble launched Silly Goose Digital in 2023 and she is - by far - one of the most passionate marketers I have ever met.

Tune into this episode if you want to fall in love with marketing again.

The first main decision you will face as you transition into freelancing is how you will market your services.

There are two main choices: to create a company brand [New Marketing Agency Name] or you become the brand [Insert Own Name].

One of my mentees was recently confronted with this dilemma which was keeping her in stuck mode. She was trying to decide which option was best.

If you too are on the precipice of becoming a freelancer - here's my advice for you.

“The Things We Learned in 1991 are Completely Different From What I'm Teaching Today” Dr Candan Elmer - Course Leader - BA (Hons) Digital Marketing, University of Central Lancashire (UCLan)

"The differences [between markets and cultures] might even be a good thing. Also, don't be a perfectionist. Nobody knows everything, especially not when they're just beginning something new. Everybody starts from scratch."

Denise Strohsahl, Small Business Brand & Marketing Consultant based in Edinburgh

"While we understand that, sometimes, clients have commercial objectives that require being quite tactical, we will set the strategy/build the train tracks at the same time."

I think, ultimately, a lot of people who go into marketing are creative and they want to do something creative and something that is value led."

"LinkedIn’s perception of a is shrinking over time. It has less impact in the LinkedIn ecosphere as time goes on. LinkedIn wants meaningful comments, human interaction."

James Potter, The Linked In Man, Director at The Network Coach Limited

“If their audience and potential clients are on TikTok/Instagram and they’re very good at leveraging these platforms to generate awareness and business – then boom! They have a winning formula that could potentially translate into business success.”

….

The other big problem I see with freelancing as a fresh graduate is that you don’t even know what you don’t know. ”

“Don’t just think: I did these things at my job. Think about how those things that you did set you apart, make you relevant for the position that you are looking to get hired for.”

….

Marketers are their best selves when they believe in and love the product they’re marketing. And if you don’t, it is hard to really get excited about your role. ”

Lauren Berkemeyer, Chief Marketing Officer at YuLife, Ex-Dow Jones, WSJ marketer