Going into 2021, there’s no hiding that your brand is the most important part of your business. Your broker won’t get you more clients, your license alone most definitely won’t, but your brand will. So now’s the time to dial in and start taking it seriously because having great content about what you do, everywhere your ideal customer spends their time, is the gift that keeps on giving. I’m ridin’ solo for the first episode of this year to show you the importance of having a brand, and why you are almost going to need to be your own personal media company. Even though most people know the importance of content, the hardest thing is just getting started. But don’t second guess yourself everyone has a brand. You just have to find what YOUR brand is and odds are, it’s right in front of you. It’s time to step it up, and my challenge for you is to start this year off strong with content creation. It’s going to be hard, it’s going to be boring at times, and you probably won’t see results right away. But tune in to this episode, and gain some strategy and motivation to get you going on the right track! Today’s Topics Why you need a personal brand going into 2021 How to carve out your niche and find your true brand Best steps to capitalizing on video content this year How I created my brand, and what you can take away from my experience Why am I a dude? What does that even mean? The reasons it’s okay to repel people, just as much as you attract Exposing dying lead generation and why it’s quickly going away The psychology of why people are easily attracted to ‘celebrities’ they see on video Connect with Me Want to schedule a strategy call with me? Do that here. You can also check out my website to learn more about video marketing and how it can take your brand to the next level. Resources FOLLOW US ON TIKTOK Grant’s Company, Witly The Psychology Behind Celebrities The Local Celebrity Video Challenge Real Estate Marketing Dude REMD on YouTube

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It’s no question that 2020 was the craziest year we’ve seen in a while, and there’s no telling what’s going to happen in 2021, but one thing I do know is that online marketing isn’t changing just yet. Personal brands are still the most impactful way to connect to an audience, and having consistent communication will surely keep you top of mind. Melissa Terzis embodies this. She’s a real estate veteran based in DC, but where she really stands out is in her content. Melissa has been creating content for well over a decade and knows what it takes to captivate an audience, and keep doing it consistently. She has taken personal branding to the next level and is looking to share exactly what helped her do it. For the first episode of 2021, Melissa joins me to explain how she recognized her unique personality and turned it into a relatable personal brand, and ultimately a successful real estate business. Melissa highlights how content creation is evolving, and why authenticity has gotten her more long term business than any other lead generation strategy. Tune in to find out why real estate professionals need to become more like Melissa and how you can blow up your brand too! Today’s Topics How Melissa decided on her personal brand, and how she leverages it daily Why blogging helped Melissa create content and grow her database The purpose and importance of authenticity when creating content In 2021 and beyond, people can recognize real and fake, especially online What YouTubers are doing to build out their personal brand, and how real estate professionals can use their strategies too Why you’ll attract people similar to you, and probably deter people that are different General 2021 inbound marketing tips and strategies Connect with Melissa Learn more about Melissa’s journey and business at dcrealestatemama.com or email her at [email protected]. Resources Melissa’s Website Melissa’s Podcast (7 Dollar Listing) Melissa’s YouTube Channel Melissa’s First Blog MrBeast on YouTube Real Estate Marketing Dude REMD on YouTube

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It’s no secret that people want to work with people that they know, like, and trust. And when someone finds a good product or service, they’ll tell anyone and everyone they can about it. It’s no diffe

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So, you re ready to get on video in 2021. But you don t know where to start. How do you come up with a video strategy that fits your brand? On this episode of the Real Estate Marketing Dude, I m going solo to explain how to dial in your video marketing strategy and why there is no universal approach that […]

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Only 9% of people find their real estate agent online. That leaves 91% who do business through a referral or someone they already know. So, let s say you want to sell 20 homes next year. You would either need 22 referrals from your database or a whopping 500 Zillow leads! Garrett Maroon started his real […]

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