Welcome to YourMarketingPodcast – How to Start a Successful eCommerce Business in Less than 30 Days. This is your step-by-step guide to quickly launch an eCommerce store and start seeing those sales roll in! 

Hi Everyone! Welcome to our first podcast. I’m your host Ishani DePillo. 

I’m going to start with some background on myself and the hardworking team behind this new podcast – yourmarketingpodcast. I have been in the marketing industry for over 10 years now and I’ve actually been working with the yourmarketingpodcast team for almost just as long. In 2017, I started a digital marketing agency, called “Your Marketing People” with this same exact team.  Talk about a crazy and long partnership and friendship! And since our inception in 2017, we have been handling digital marketing for a range of clients – from small budgets up to multi-million dollar ones. And we’ve been fortunate to have a lot of experience working with eCommerce clients. 

And to branch out our skillset, even more, we just recently launched, in January 2020, to be exact, an eCommerce store called Roam Often. And boy did I wish there was a podcast out there to help us get started with that new venture. 

Especially because this year has been a very strange one.

We’ve seen first-hand the devastation and turbulence that the COVID-19 also known as CoronaVirus has caused for many businesses across the world. It’s been quite uncertain, which is another reason why we wanted to start this podcast – to help store-front retailers successfully transition into an eCommerce store to help generate sales right now, during shutdown, and in the future. 

Everyone benefits from having an eCommerce store.

I’m a big fan of podcasts and I have wanted to get one started since 2017. Finally, after 3 long crazy years, we are here today! To talk about how you can get an eCommerce store up and running in less than 30 days and how to successfully sell online. With this podcast series, my hope is that you have a much smoother process than I did in launching an e-commerce store. We will walk you through every step of the process, from deciding on a product to sell to creating your eCommerce website, to marketing your product successfully, and if you have questions at any time, feel free to email us at [email protected]. 

So let’s jump right in with today’s topic: Discovering a product to sell.

First thing’s first, what are you going to sell? It’s the big Kahuna of questions and makes all the difference in everything you do moving forward… like who is going to be your target audience or customer? What is your brand going to look like? Will it sell? Will it generate enough revenue and more importantly, profits?  It’s so important that you spend a lot of time figuring out the right product to sell.

It’s no secret that You have to sell a product that customers will want to buy, a product that has demand, that is different from what is currently on the market, and a product that will sustain profitability long term. That last one – sell a product that can sustain profitability long term – is important and one that we will cover on our upcoming podcasts.

But first, let’s start with how to generate product inspiration. There are 3 main ways to do this that we’ve discovered.

One way to garner inspiration is to use an application that predicts upcoming trends out there. They call this “trend hunting.”

Let’s go over a couple of our favorites:

Exploding Topics. I’m subscribed to their weekly email and always find the email very interesting. Exploding Topic’s technology analyzes millions of searches, conversations, and mentions across the internet. And then their algorithm identifies Exploding Topics before they take off. It’s free to sign up on ExplodingTopics.com. The application is fairly new in the space, so it doesn’t have a ton of suggestions every week, but you never know, it could spark an idea