WELCOME BACK for our 2021 Season!
We kick off the New Year, and New Season, with my friend and Creative Genius, Bill Callejas.
Bill is indeed, a rare breed; having marketing, management and creative experience on both the client and agency side. His reputation for innovative, strategically focused and emotionally charged creative work has led to assignments from Fortune 100 companies to start-ups to some of the top domestic and international production shops in the industry. Or, as Bill describes it... "about my two sides — the creative (writer/director and creative director) and the marketing side (Brand Integration Strategist). I live in the intersection of those two disciplines and make them work end-to-end. It means as a creative and a strategist, I have to eat my own dog food (the strategy) to move to the content creation for a brand..."
Bill is an integrated communications specialist because his skill set is fully integrated. From strategy to creative execution, his brand consulting and creative services all reflect both client-side and ad agency experience in Sales, Marketing, and Strategic Planning, as well as his expertise as a writer, director, and creative director in film, video, and event marketing.
Bill has done it all, and worked with some of the Best Voiceover talents on the planet! Bill explains his creative thought process, his natural "ear" and also gives us tremendous tips for using your voice (Voiceover, Voice Acting, Effective Verbal Communications.)
This is the first of a two part- as we wanted to come out of the gate FAST!
Enjoy and come back next week for Part 2!