Your Mission, Your Message and Your Mindset in Business

Welcome to episode 79 of the pod and today I'm chatting all things visibility. This is often a hurdle for my clients as many of them prefer to lurk in the shadows than show their faces! It's a common problem amongst the girls, and today I'm providing some tips to help ramp up your visibility a little, including

1. Why women tend to hide behind the camera instead of embracing it
2. How we can change the narrative of our visibility online
3. The 4 steps to becoming more confident in our visibility online and offline
4. A simple way to stay focused on your vision and mission for your business
5. How to make visibility work on your terms, not what social media dictates!

 

If this podcast resonated with you, I’d really love you to share it with your business pals – I’d love to reach more female entrepreneurs through my words and advice.

Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL

(and feel free to leave a 5 star review if you enjoy the pod to help other business women find the podcast!)

and follow on Spotify at https://spoti.fi/3lnibgH

As always you can book a free Clarity Call with me if you want any help with how you want to show up online and offline - you can book here

P.S I mentioned the lovely Crystal Jukes as inspiration for one of the tools on the pod - you can check her out at @crystal.jukes.coaching

Welcome back to Your Mission, Your Message and Your Mindset in Business podcast and today I'm chatting about the things to look out for when you want to hire a business coach to help you build your business.

There are lots of us out there so it can be a bit tricky to find the right one, but I'll help as much as I can to make it easier for you!

In this weeks podcast, I'm discussing..

1. The most important thing to do when starting the process of hiring a business coach
2. The questions to ask yourself when searching for the right business coach
3. Why you would work with a business coach in the first place
4. My 4 top tips for hiring a business coach
5. The questions to ask a coach (and yourself!) before making the decision to hire 
6. How a business coach can help you build your business

If you'd like a copy of my PDF all about Hiring a Business Coach, you can email me at [email protected] and I’ll send it on! 

If this podcast resonated with you, I’d really love you to share it with your business pals – I’d love to reach more female entrepreneurs through my words and advice.

Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL

(and feel free to leave a 5 star review if you enjoy the pod to help other business women find the podcast!)

and follow on Spotify at https://spoti.fi/3lnibgH

As always you can book a free Clarity Call with me if you want any help finding the right business coach for you - you can book here

 

P.S I also mentioned Maggie Patterson and Dr. Michelle Mazur's podcast Duped: The Dark Side of Online Business - you can check it out here on Spotify.

Welcome back to the Mission, Message and Mindset podcast for a new year and I'm chatting today about reconnecting with your business as we kick off 2023. 

We can't always be 'on' and 'in love' with our businesses so I thought it was a good time to look at ways to reconnect with our businesses if we're feeling a bit 'meh' kicking off into the new year. 

During today's podcast, I'm discussing

• What you need to believe about your business in 2023 
• How to realign with your business in a way that works for you; and
• The one thing you need to figure out before starting a new business year 

It's not easy to ramp up again after the holidays, so let's see January as a chance to let ideas percolate and evolve, and get curious about what the next 12 months will bring.

Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL

(and feel free to leave a 5 star review if you enjoy the pod to help other business women find the podcast!)

and follow on Spotify at https://spoti.fi/3lnibgH

Here's episode 76 of the podcast where we are chatting all things 90 day planning today with my special guest.

Finola Howard is a Seasoned Brand Builder, Marketing Strategist and Thinking Partner to businesses that want to make an impact in the world. She is the Creator of Get Strategic Get Results ™ Marketing and Entrepreneurship Course, and the Your Truth Shared Podcast

Her success has been built on connected listening and crafting insightful marketing processes that help companies grow at a rate faster and deeper than they originally envisioned for themselves.

She believes in unlocking the voice of your business and that your story is your best sales and marketing tool. This story is revealed with every interaction inside and outside your business.

Finola was a Top 50 most influential irish marketer in 2018 and 2019, listed As One of Ireland's Top Women in Digital Marketing and she has a social Media following of over 78,000 followers across multiple social media channels.

Fun fact about Finola is that she is an Avid Year-Round Sea Swimmer! While marketing is Finola's great passion, we discussed her love of 90 day plans, including

- the benefits of crafting a 90 day plan

- the key ingredients to execute a 90 day plan

- how to make a 90 day plan as realistic as possible without overwhelming yourself

- the first piece of advice Finola would give to someone whose business feels a little chaotic during the summer months and needs help with organisation and structure

- the importance of daily habits to mental health and wellbeing

- the areas of your business you need to review at the end of a 90 day plan

- Finola's advice on how she would help her clients regroup after a setback

- how can we incorporate effective processes into our 90 day plans

  Finola's upcoming free masterclass on August 31st and Sept 8th is called    Position With Purpose - How to Market So It Feels Like You AND Pulls Your Customers To You.   https://courses.howgreatmarketingworks.com/position-with-purpose   and you'll find Finola on instagram @thisisfinolahoward

Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL

(feel free to leave a 5 star review to help other business women find the podcast!)

and follow on Spotify at https://spoti.fi/3lnibgH

 

 

 

Welcome to the pod today - we're hitting episode 75 and I have a fab guest who’s going to be chatting all things copy and email marketing with us. A lot of us can struggle with how we communicate what we do in business, and my guest today can help you make sense of it all!

Eman Ismail is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter at emancopyco.com, she helps 6 figure online business owners and e-commerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.

When she’s not writing high-converting emails for clients or delivering workshops, she’s asking extraordinary business owners to share their biggest business mistake on her podcast: Mistakes That Made Me.

We chatted about the do's and don't's of email marketing and how to write compelling copy to make your clients want your products and services even more, including

- Eman's thoughts on the key to a compelling email sequence that sells to your ideal clients

- Eman's 3 money-making sequences for ecommerce businesses and how important they are for generating revenue in your online business

- the mistakes people make when hiring a copywriter

- the advantages to having a copywriter in your corner in business

- the myths Eman hears about copywriting that are not true

- how Eman helps her clients increase their conversion rates through their sales pages and landing pages

- Eman's experience as a black, visibly Muslim woman in a mostly white industry and what helped her make the leap to show off her amazing bold new brand

Her book recommendation is really good too!

It was great to finally get Eman on the podcast and if you want to know more about her work, check out her brand new gorgeous website at emancopyco.com and you'll find her mainly hanging out on Instagram @emancopyco

Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL

(feel free to leave a 5 star review to help other business women find the podcast!)

and follow on Spotify at https://spoti.fi/3lnibgH

 

 

We’re hitting episode 74 on the pod with an amazing guest on a topic I know most, if not all, female entrepreneurs have experienced at some stage of their journey. I'm talking about that sneaky feeling of comparison that can crop up when we least expect it as we see others living their best lives (and their best businesses!) online.

But never fear because I have the best expert on comparison IN THE WORLD on the podcast today and I’m very excited for her to get stuck into how to help you stop those feelings of comparison to others.

Lucy Sheridan is the world's first and only Comparison Coach™ who, through her private practice, course and membership has helped thousands of people go from 'compare and despair', to #comparisonfree.

Lucy has been accredited by the Association for Psychological Therapies, named as one of the New Wellbeing Specialists by The Sunday Times Style and praised as one of the UK's most successful coaches by The Times. Her work has been featured in global outlets such as the BBC's Claudia Winkleman Show, Psychology Today, Forbes and Google Labs.

We discussed ways to manage your comparison triggers and how to stay in your own lane in life and business including:

- Lucy's own definition of comparison

- Why women constantly measure and compare themselves against others

- Lucy's top tips to manage ourselves when comparison rears its ugly head

- How Lucy helps women define their version of success to help manage those comparison triggers

- What Soul Goals are and the best way to set those goals

- Lucy's advice on the benefits of getting intimate with your Comparison Condition

- The impact being on social media has had on our comparison condition

- The impact of the 'tyranny of positivity' and how that feeds into feelings of comparison

This podcast with Lucy was a joy to host and if you want to know more about Lucy's work, you'll find her on the 'Gram @lucysheridan

Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL

(feel free to leave a 5 star review to help other business women find the podcast!)

and follow on Spotify at https://spoti.fi/3lnibgH

Today we're chatting all things public relations with my special guest, something I think a lot of female entrepreneurs avoid in the early days of their business! Former journalist Gillian Daly has more than 10 years experience leading consumer lifestyle PR campaigns and creating headline grabbing press stories in the UK and Ireland.  Gillian has big agency experience and has spent much of her career working in London on some of the most talked about campaigns including work with ASICS, Speedo, Holiday Inn, P&G and Aviva Athletics.

Her years spent as a journalist in Ireland, Sydney and London has provided an in-depth knowledge of how the media work and how to get stories across the line.

We discussed the benefits of developing a PR strategy to boost your business awareness, including: - What PR really is and what exactly it can do for your business

- What Gillian thinks is the key to a great PR campaign - The most important thing for business owners to know before starting a PR campaign - Gillian's tips for business women who'd like to get their business out there more but don't know where to start - Gillian's tips for those shy or introverted people around promoting their business to the public - Who Gillian's ideal client is and who she loves working with - The myths Gillian wants to dispel about PR For more information on Gillian's PR work and how you can promote your business better, go to www.gilliandaly.com and find her on Instagram @gillian_daly_comms

Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL

(feel free to leave a 5 star review to help other business women find the podcast!)

and follow on Spotify at https://spoti.fi/3lnibgH

Welcome to another episode of YMYM&YM in business and today we’re talking all things marketing and juggling business and motherhood!

Jill Lush is the proud owner of Lush Marketing and she is passionate about marketing and loves developing businesses to the best of their potential. She understands the challenges faced by entrepreneurs as well as the solutions that make big differences to small businesses.

Jill set up her business in 2017 and has a broad range of experience from healthcare to technology, retail to professional services, fitness to food and everything in between. Marketing is the key to success, and Jill makes it easy to understand.

Together we discussed the 8P's of marketing and how to juggle motherhood and our business baby too, including:

- How Jill uses a blend of traditional and digital marketing to help her clients maximise their revenue

- Jill's Marketing Mix – the 8Ps of Marketing - and how it impacts on her clients marketing strategy

- the difference between sales and marketing, and the areas where they overlap

- how Jill juggles her motherhood and her business (2 demanding babies!)

- Jill's take on work-life balance and how to make your business and life work the way you want it to

- the strategies Jill recommends for start ups to effectively market their business

- the myths Jill wants to dispel about marketing, and

- the biggest mistakes Jill sees business owners make with their marketing strategies

You can find Jill and all her marketing goodness at www.lushmarketing.ie and on Instagram @lushmarketing.ie

Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL (feel free to leave a 5 star review if you like!) and follow on Spotify at https://spoti.fi/3lnibgH

 

On the pod today we’re chatting to a fantastic life coach and dear friend of mine! Paula Cashin is known as The Life Coach for Entrepreneurial Women and is the founder of InjoyAbility.com, an online hub committed to helping women business owners overcome their self-sabotage habits and success blocks so they can experience more joy in their lives and business.

Paula teaches you how to grow your sense of self-worth and confidence so you can call in more money, more success, and more freedom.

We got deep into a lot of topics including:

- What Paula helps her life coaching clients accomplish or overcome

- Why Paula thinks women feel the need to 'people please' all the time

- Paula's opinion on why it's so hard for women to decide and define what they want from their lives, careers or businesses

- Paula's tips about money mindset and money blocks our clients might have around pricing their products and services

- Why women can get a block around feeling worthy

- The myths Paula wants to dispel about life coaching

 

Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL (feel free to leave a 5 star review if you like!) and follow it on Spotify at https://spoti.fi/3lnibgH

Follow Paula's official InJoyAbility page: https://www.facebook.com/Injoyability

and on Instagram @injoyability_withpaula

Sign up for Paula's weekly newsletter at https://paulacashin.simplero.com/progressnewsletter

So excited for episode 70 of the podcast, and having the chats with the incredible Katy Prince on all things ethical sales and selling.Katy Prince is an ethical copywriting expert, sales strategist and founder at The Squirm-Free School of Business.

Her company helps service-based entrepreneurs master the art of “Squirm-Free Selling”, so they can increase their revenue and their impact, without feeling icky or compromising who they are and what they stand for. Katy’s on a mission to set a new standard within the sales training industry; only teaching practices that are free from pressure, shame, FOMO-tactics and gender-charged ickiness. Katy, a dedicated pizza enthusiast and Craig David mega fan, has personally worked with hundreds of students including health and business coaches, course-creators, designers, copywriters, VAs, and consultants, to sell from a place of authenticity and ease, whilst dramatically increasing their scalability and income.

We discussed a variety of interesting topics including:

- how Katy helps women in business develop a process ethical selling that resonates with them

- Katy's opinion on the most problematic (or annoying!) thing about selling in the online world right now

- why Katy thinks female entrepreneurs hold back when it comes to selling their products and services

- how can we bring more of our personality into our sales process

- the best way for us to work through the blocks that come up for us when we're selling

- Katy's Squirm Free approach to sales and selling

- what a 'consent-led' sales process is, and how we use it during our sales conversations

- how we can use more of our resourcefulness to benefit our sales

- the main sales myths that hold female entrepreneurs back from making more money

Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL (feel free to leave a 5 star review if you like!) and follow it on Spotify at https://spoti.fi/3lnibgH

You'll find Katy's amazing Sunday Slice weekly newsletter at https://katyprince.com/newsletter where she gives lots of great tips and techniques on how to sell ethically and squirm free!

Katy's first live event in over 2 years takes place in Bristol, UK from 30th Sept to 2nd Oct and you'll find all the info here (I'm so excited to attend!): 

https://squirmfreeschoolofbusiness.mykajabi.com/event