🎧 New podcast alert! Today's guest and I are deep diving into branding, online visibility and the 'boss babe' culture that's been permeating the online business scene in the past few years. 

Christine Lieu is a graphic designer helping purpose-driven businesses create cohesive branding, web design, and social content to drive your impact and sales.

Christine's podcast, the Brand Party Podcast delivers fun, honest, to-the-point advice that you can implement right away in your entrepreneurial journey.

Throughout the podcast we discussed: 

- How Christine helps small and large businesses define their branding, website and graphic designs

- What branding and brand design brings to small businesses

- What strategies are important to implement when branding your business

- Christine's advice to avoid falling into the boss babe or girl boss marketing traps

- How Christine helps her clients feel comfortable enough to share their story and messaging through their branding

You'll find Christine at christineldesigns.com and on Instagram @_clieu 

Her Brand Party Podcast is at christineldesigns.com/podcast and on Instagram @brandpartypodcast

Join Christine's FREE Brand Party Challenge!

A 5-day online challenge for purpose-driven businesses who are ready to stop being inconsistent and finally build the brand they're so deserving of!

christineldesigns.com/brand-party-challenge

Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL
and on Spotify at https://spoti.fi/3lnibgH

If you found the podcast helpful, I'd really love you to share it with your business pals and leave a review on Apple Podcasts if you could – reviews will help reach more female entrepreneurs and provide tips and advice along that rollercoaster that is the entrepreneurial journey!

My first podcast of 2022, and it's an insightful chat with my good friend Mel. Mel McSherry is an International Business Guide, Speaker and Author of 'She Profits'. She predominantly works with Womxn and Femme identified entrepreneurs who are overwhelmed by everything they think they need to do in order to create the success they desire.   She uses her spiritual gifts, as well as her 10+ years of business building experience, to slash their stress by guiding and helping them connect to what they want while staying aligned with their true design of how they work so every day they create the business, money and life they seek while being profitable mentally, emotionally, and financially, every day.

In the podcast we chat about her book She Profits, how she uses Human Design in her work and how she helps her clients

• establish what they want from their businesses
• create boundaries around their time and be more accountable for that time
• navigate the pressure in the New Year to always be 'on' and get back on the dreaded toxic productivity train! 
• get out of the overthinking and catastrophising zone
• carve out the time needed to make an impact in their business even when they're time poor 
• stay on track mentally and emotionally while carving out that time for themselves and their businesses

  You'll find Mel's book on her website here:
https://www.melmcsherry.com/SheProfits   And check out Mel's Entrepreneurial Design Sessions- https://www.melmcsherry.com/EHD

You'll find Mel hanging out on Instagram @mel_mcsherry - be sure to follow her there! 

P.S. The cheesy song mentioned toward the end of the podcast is actually called Hold Ya Head (Shake it Up) by Stevie S (I got it wrong!), I dare you to listen to it! 

Here's the last Mission, Message & Mindset in Biz podcast of 2021, thank you to all my amazing guests this year and I'm looking forward to creating more insightful podcasts in 2022!  Today's podcast is my wrap up of 2021 and some of the things I've learned in business over the past 12 months as we navigated another pandemic year together. I hope these tips are helpful!   And if you'd like to join my Savvy CEO Reset Day on Jan 13th mentioned at the end of the podcast for a virtual day of practical planning for your business in 2022, you can check it out here: https://www.lynseyhanratty.com/savvy-ceo-day   Check out this weeks podcast on Apple Podcasts at https://podcasts.apple.com/us/podcast/your-mission-your-message-and-your-mindset-in-business/id1532196157
and on Spotify at https://open.spotify.com/show/4Hk0XBgFEDxNMUcXujbKUL

If you found the podcast helpful, I'd really love you to share it with your business pals and leave a review on Apple Podcasts if you could – reviews will help reach more female entrepreneurs and provide tips and advice along that rollercoaster that is the entrepreneurial journey!   Happy Christmas to all my amazing listeners and followers, thank you for your support this year, I really do appreciate it.
I'll be back in podcast mode in early Jan 2022, and already have some good ones lined up for ya! 

In episode 56 I have my final guest of the year that is 2021! So it's a rather apt time to talk about Designing the future of your business and the strategy to get there with said fabulous guest.

Claire Gallagher is a digital marketing strategist who helps coaches and creatives design the future of their business and the strategy to get there. Claire maintains that you don't have to be a digital ninja to show up online these days, but when you work for yourself, it's far too easy to get distracted by all the advice out there. Claire helps her clients to create a clear and strategic path for their ideal clients to find them and get ready to work with them.  We're chatting about the future of business and creating an ideal strategy for your needs as we come to the end of 2021, including:

• How to create a simple business strategy without the overwhelm
• How to create a plan to help us focus on our strengths in business
• Identifying where business and personal values merge into a long-term business strategy
• How Claire helps her clients be more future focused
• How to help clients take action once business strategies are in place
• What a coherent digital marketing strategy means to business owners in the long term
• Claire's book recommendation (and we both had this book!)

Loved the chats with Claire and you can find her online at www.clairecreative.com and on her podcast Grow Out Loud with her pod wife Eadaoin Curtin!    Check out this weeks podcast on Apple Podcasts at https://podcasts.apple.com/us/podcast/your-mission-your-message-and-your-mindset-in-business/id1532196157
and on Spotify at https://open.spotify.com/show/4Hk0XBgFEDxNMUcXujbKUL

If you found the podcast helpful, I'd really love you to share it with your business pals and leave a review on Apple Podcasts if you could –  reviews will help reach more female entrepreneurs and provide tips and advice along that rollercoaster that is the entrepreneurial journey!

On this week's podcast, I'm enjoying the chats with Earthology's Sarah Blake. Sarah is enthusiastic about communicating sustainability practices to businesses and individuals in a straightforward way, through talks, workshops and strategy.   She believes that putting sustainability at the heart of what your business does will increase revenue, drive staff retention and reduce risk. Sarah founded Earthology to help employees and their companies on their sustainability journey, one step at a time.   We chatted all things sustainability and the green future of business including:

• what sustainability means in real day to day life
• the sustainable pros and cons of working from home for businesses
• how being sustainable benefits businesses both economically and for the good of the planet
• the myths about sustainability in the home and the workplace
• the mistakes business owners make when taking steps to be more sustainable
• Sarah's advice to listeners wanting to be more sustainable in their businesses (and lives!)

If you'd like to hear more about Sarah's work, you'll find her at https://earthology.ie/ , on LinkedIn https://www.linkedin.com/in/sarahblake-earthology/ and on Instagram, Twitter and Facebook with her Earthology handles!   You'll find Eathology's sister company Green Zebra at https://greenzebra.io/ and on LinkedIn, Instagram and Twitter.   Sign up for Sarah's webinar 'Blueprint for a greener business' on 18th January 2022 at: https://greenzebra.io/event/blueprint-for-a-greener-business-2/

If you like the podcast, I'd love if you could provide a review on Apple Podcasts and follow it on Spotify! 

On the latest Mission Message & Mindset in Biz podcast episode, we're chatting all things marketing with my very special guest! The fabulous Muireann Fitzmaurice runs the award-winning marketing consultancy practice MarketingCoach.ie.    Muireann is known for her practical advice and for guiding business owners on the right marketing tools to market their business effectively. Together, we discussed the highs and lows of marketing including:    - the difference (and overlaps!) in Sales and Marketing in your business   - why business owners should have a marketing plan   -  Muireann's tips to improve your visibility online using marketing   -  the myths Muireann wants to dispel about marketing   -  the mistakes she sees business owners making in their marketing strategies   -  and how to help business owners can overcome their overwhelm using a marketing plan

  There's so many nuggets of wisdom on this week's podcast - I could have talked to Muireann for hours! If you'd like to know more about Muireann's work or need her help with your marketing strategies, check out her websites www.marketingcoach.ie and www.brandedcourses.ie      Listen to the podcast on Apple Podcasts at https://podcasts.apple.com/us/podcast/your-mission-your-message-and-your-mindset-in-business/id1532196157 and on Spotify at https://open.spotify.com/show/4Hk0XBgFEDxNMUcXujbKUL



If you found the podcast helpful, I'd really love you to share it with your business pals and leave a review on Apple Podcasts if you could –  reviews will help reach more female entrepreneurs like you and give lots of useful advice and tips along the way!

In this weeks YMYM&YM in Biz podcast I'm talking to a good friend of mine and a bit of a magician by all accounts.
Éadaoin Curtin of Firechild Photography is an amazing photographer. She uses the camera as a tool to get to know people on a deeper level.
Éadaoin creates beautiful, colourful, vibrant, true images for her clients and loves to photograph people who are bravely allowing themselves to be seen - to
actively celebrate and promote the great work that they do.
We chatted all things personal branding and the magic of photography for business owners including:

- defining personal branding and how important it is for small businesses

- the secret to capturing the essence of someone's personality on camera

- why Éadaoin thinks it's hard for some business women to be seen through the lens

- why personal branding is so important for small businesses

- the biggest mistakes Éadaoin sees business owners make with their personal branding

- what having a coherent personal brand means to business owners

- and finally, Éadaoins book recommendations (I love them!)

You can find out more about Éadaoins amazing work at www.firechildphotography.com and on Instagram @firechildphotography -
highly recommend this amazing lady for photos for your business, I'm lining up for new photos with her soon!

Check out the podcast on Apple Podcasts at https://podcasts.apple.com/us/podcast/your-mission-your-message-and-your-mindset-in-business/id1532196157
and Spotify on https://open.spotify.com/show/4Hk0XBgFEDxNMUcXujbKUL

If this podcast resonated with you, I'd really love you to share it with your business pals and leave a review on Apple Podcasts if you could – I'd love to reach more people this year through my words and advice, and reviews will help me do just that!

 

Episode 52 is here, and I'm so excited to get yet another fab guest on the show - this time it's all about fashion!

Kilkenny native Nicki Hoyne started her career with Diageo, Nintendo, Marc Jacobs and Calvin Klein in Dublin, London and Australia. She founded award winning online accessories store, My Shining Armour, in 2014. Nicki combined her love of fashion and innovation to create the Irish success story. She also wanted to learn where products came from and their effects on our planet. She began researching how she could create more meaningful fashion accessories that were still fun and beautiful but most importantly, sustainable. 

From this love of fun, fashion and all things sustainable, she launched her own bespoke range through her new business, the Nicki Hoyne Collection. 

We chat all things pivoting in business, sustainability and maintaining that positive attitude in life and business including: 

- Nicki's early days in business and the advice that resonated with her the most when starting out

- How Nicki maintains her positive energy and attitude even when she has setbacks in her business

- Knowing when it's time to pivot in business 

- The importance of sustainability and ethically sourcing materials for businesses, now and in the future 

- The advice Nicki would give to someone who would love to create their own fashion range but aren't sure where to start

- Nicki's best (and worst!) nuggets of advice and her fantastic book recommendations! 

You can find Nicki's amazing creations online at www.nickihoyne.com and also at Arnott's, Henry Street, Dublin, and in Wolf and Badger stores in London and New York (and their online store!).

Also join her newsletter at www.nickihoyne.com to keep up to date for all the latest insider info! 

 

In this episode, we're chatting all things female empowerment with the incredibly talented and inspiring Katie Doyle.

Katie is the founder of Mentor Her, a woman-to-woman platform matching Mentors and Mentees in entrepreneurial, career and self-development spheres on a six-week programme that runs four times a year. 

Some of the topics discussed included:

• Why Katie believes women need more help and support when starting their own businesses (and the scary stats to prove it!)
• The real reason she brought the Mentor Her programme to life
• What Katie thinks makes the Mentor Her programme so successful
• The advice Katie would give to female entrepreneurs who feel it's time to change careers or start/build a business, but are afraid to take the plunge
• The impact Katie thinks more women in business will have on the business world globally
• Where she sees the Mentor Her programme going from here

If you're looking for a Mentor to help you get to the next stage of your career - or you think you have knowledge to share as a Mentor to someone else - you can join today at www.mentorher.global and the next programme starts next week Monday 8th Nov.

The Mentor Her book Going Global (discussed at the end of the podcast) is also available to buy here

In this episode I'm chatting to the lovely Karen McCarthy from Simplified Social Media and, as you might have guessed, she simplifies social media for business owners who didn't grow up using it.

Karen says she is a 'late starter'; starting her business when she was 35, quitting her job in the process and focusing on using Instagram to build her business and blog. That's when doors started to open and that account grew to over 30k followers!

Karen is a huge believer that it is never too late to start or learn something new and that age is our superpower!

We chatted all things social media including:

• The main obstacle for those of us building an online presence that haven't grown up in the glare of social media
• Her advice to overcome the challenges women in business face around visibility online
• The myths Karen wants to dispel when she hears people say they're too old to have a social media presence
• The biggest mistakes Karen sees business owners make with their social media presence
• What having a coherent social media strategy means to business owners
• And the advice Karen would give to someone who is completely confused by social media but knows they need to have an online presence ASAP

Here are the links to find out more about Karen:

The Instagram Bootcamp (online course): https://www.thesimplifiedsocialmedia.com/instagram-bootcamp

Online Business Accelerator (1:1 coaching): https://www.thesimplifiedsocialmedia.com/work-with-me

And (of course!) Instagram is the best place to connect with Karen: 

https://www.instagram.com/thesimplifiedsocialmedia/

Karen also has a free Facebook group: Simplified Social Media For The Over 35's

https://www.facebook.com/groups/simplifiedsocialmediafortheover35s