Thank you for listening to the third episode of Your Pod Guy! I'm Scott Curtis, Your Pod Guy. In this episode, I'm going to talk about the business podcasts I've started. After this the one, I promise we'll get to the good stuff after this one but you've got to know I'm not some uninformed guy talking about podcasting, right?
I worked 17 years for a great company in Goshen, IN called Mapletronics. We were and IT services company and managed service provider. In talking to my clients, I noticed the gap between what I understood about networks, cybersecurity, and data protection and my client's knowledge was widening. As your specialty becomes more complex you need to find new ways to communicate the value you provide to clients and potential clients because nobody buys what they don't understand.
With that understanding the Mapletronics Tech Talk podcast was born. We put together a show that broke down important IT trends into easy to understand conversational topics. Then we recorded short, informative podcast episodes we could share with our clients and potential clients.
It's important to be established as a trusted advisor in the IT world and for that matter, in any business such as law, real estate, business consulting, marketing, and the list goes on.
Mapletronics Tech Talk Podcast was a hit both with clients and the Mapletronics team. Our clients understood our offerings and why they should partner with us and our teammates understood our sales and marketing focus better.
The net result of the Tech Talk podcast was more sales. We were able to cross-sale in current accounts and brought in new business relationships form those current clients sharing the podcast with their peers.
Flashing forward to now, I’ve made a big move from northern Indiana to Huntsville, AL so my wife and I could be closer to one of our two children. I'm working for a larger IT services company called IT Voice that is also a world class telephone services provider among many other things.
Of course, I knew a podcast would be a great fit for IT Voice and our CEO was sold on it right away. We're basically doing the same type of podcast as I did with Mapletronics. We're just talking about a larger product offering. Links to both shows are in the show notes.
If you think a podcast for your business might help establish yourself as a trusted advisor and will drive sales for your organization, you're probably right. Taking what you do and explaining it so that people understand what it is and why they need it has always been difficult. If your client's and prospects can listen to your explanation in a no pressure fashion on their own time, I think you'll have some great results.
In producing Behind the Bits and Michiana People, I have become obsessed with great podcasts and want to help make yours great too! That's what Your Pod Guy is all about.
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In the next episode, I'll talk about the equipment and software you'll need to start a podcast. I don't think this is the most important aspect of planning a podcast but is the first question I'm asked by nearly all potential podcasters. Thanks for listening and have a great pod day.
If you have any questions you’d like to ask, shoot me an email to [email protected]
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Here's a link to Mapletronics Tech Talk Podcast;
https://www.listennotes.com/podcasts/mapletronics-tech-talk-mapletronics-computers-F1GIKR-iMtb/
Here's a link to IT Voice Technology Simplified Podcast:
https://www.buzzsprout.com/2001249
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