Your Potential For Everything

In this episode of Your Potential for Everything, Alex shares her tips for setting goals and not waiting for the new year to get started. She discusses tiny habits and why it is important to start now when you have ambitious goals.

We are taught to create new habits and goals at the beginning of each new year. However, we can start on our goals whenever we want and the sooner the better. We don't have to be tied to the standard 12 month calendar, but can create our schedules and timelines based on our own personal and work lives.

Big goals don't get accomplished instantly. It takes tiny habits compounding over time to produce big results. Success isn't a fan of instant gratification. You will always fall prey to the habits you create - both good and bad.

Learn how to strategically plan your goals so you are ahead of those around you when January 1st strikes. And remember, comparison is the thief of joy.

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Website: yourpotentialforeverything.com

Goal Setting Book: https://amzn.to/3coLtsN

Book a consult: https://www.yourpotentialforeverything.com/booknow

In this episode of Your Potential for Everything, Alex brings on Liseli Sitali, the Founder and Host of In Her Corner. Liseli talks with Alex about Sports Marketing, Sports Broadcasting & Allyship in Sports along with how she has paved the way for other women in sports to earn positions of power within the sports industry.

Liseli mainly works in the United Kingdom, but has experience in sport all over the world. She was born in Zambia and went to school in South Africa in the aftermath of apartheid. Her love for sport was a form of escapism for her because she finally saw women that looked like her being represented in sport. This was during the rise of the Williams sisters in the tennis world.

She decided that sports was her industry and she particularly got into the sports marketing world and representation of athletes. Her work in sports marketing led her to the world of sports broadcasting where she consistently fought for equity and opportunity for women in sports to be represented on major broadcasting platforms.

Through her work with In Her Corner, she also teaches and educates on allyship and how others can uplift and support women and minorities in the sports industry. She has been through the trenches and has earned each of her achievements and has the receipts to prove it. It is not about giving something more to women and minorities, it is about allowing them to have the same opportunities and access that others are afforded in the sports industry

Follow along with Liseli:

Twitter: https://twitter.com/InHerCornerSprt

https://twitter.com/ilesiL

Instagram: https://www.instagram.com/inhercornersport/

https://www.instagram.com/liselisitali/

Podcast: https://inhercorner.org/

Follow along with Alex:

Website: yourpotentialforeverything.com

Instagram: @yourpotentialforeverything

Twitter: @yourpotential4

Book a consult: https://www.yourpotentialforeverything.com/booknow

In this episode of Your Potential for Everything, Alex brings on Lizzie Seedhouse, the Senior Vice President, Strategy & Engagement of the United Soccer League. Lizzie talks with Alex about Professional Soccer, Digital Sports Media, & Sports Startups.

Lizzie came to the United States from England to play soccer in college and ended up working in professional soccer at the United Soccer League. Her background was in digital media and technology which she merged with her love for sport.

She did not always have a dream to work in professional soccer, but her digital media and startup experience got her foot in the door. She has never looked back and recognizes her path is a lot like the main character from the movie Bend It Like Beckham.

No matter your background or degree, there is always a place for you in the sports world. If you can see it, you can be it.

Follow along with Lizzie:

Twitter: https://twitter.com/LizzieSeedhouse

LinkedIn: https://www.linkedin.com/in/lizzieseedhouse/

Follow along with Alex:

Website: yourpotentialforeverything.com

Instagram: @yourpotentialforeverything

Twitter: @yourpotential4

Book a consult: https://www.yourpotentialforeverything.com/booknow

In this episode of Your Potential for Everything, host Alex brings on Alyssa Barbieri, a sports journalist and podcast host. She is the Regional Editor of the NFL Wire sites and Managing Editor of Bears Wire along with being a co-host of the podcast Buffone 55. Alyssa talks with Alex about being a female sports journalist, her coverage of the NFL, and her love/hate relationship with the Chicago Bears.

Alyssa vividly remembers her first ever sporting event and her love for sport ignited there. She grew up a Chicago Bears fan and even wrote up box scores and an entire Chicago Bears newsletter when she was younger. She is now covering the NFL and Chicago Bears full time for the NFL Wire sites. While the sports industry is gaining more females, it is still difficult to get a foothold in the industry and there is implicit bias everywhere.

This episode shows there is not one 'correct' path to take to get a job in the sports industry. Every person's path is different and just because you don't get there when others have, doesn't mean you should lose hope. Don't measure your progress with someone else's because your journey might look different.

Follow along with Alyssa:

Twitter: https://twitter.com/AlyssaBarbieri

Bears Wire: https://bearswire.usatoday.com/

Follow along with Alex:

Website: yourpotentialforeverything.com

Instagram: @yourpotentialforeverything

Twitter: @yourpotential4

Book a consult: https://www.yourpotentialforeverything.com/booknow

In this episode of Your Potential for Everything, host Alex brings on Greden Camacho founder of OfficialChiKa Gaming. OfficialChiKa talks with Alex about being a Puerto-Rican American woman in the esports and gaming industry.

The esports and gaming industry is filled with a lot of Caucasian males and OfficialChiKa decided to disrupt the space. She believes a love for gaming unites people. Her brand centers around respect, peace, and an enjoyable experience for all users that creates an active community that's empowered, diverse, and inclusive.

She actively works to push culture forward, break barriers, and bridge gaps between gaming and mainstream culture. Greden created "OfficialChiKa Gaming" to entertain, inform, and inspire others through the power of gaming. Through her platform, Greden exercises philanthropy initiatives, awareness and education of social causes, women empowerment, academia, and the importance of diversity, inclusion, and representation within Gaming and Esports. She is a role model and real world representation for young girls and marginalized groups in the industry.

Follow along with OfficialChiKa:

All links and updates: https://mylinks.ai/officialchika

Follow along with Alex:

Website: yourpotentialforeverything.com

Instagram: @yourpotentialforeverything

Book a consult: https://www.yourpotentialforeverything.com/booknow

In this episode of Your Potential for Everything, host Alex brings on Jenn Paonessa, sales manager at Open Sponsorship & a sports tech consultant. Jenn talks with Alex about being a woman in sport tech, strategic thinking and how to do it, and the recent NIL madness that has taken the NCAA by storm.

Jenn has worked in the sports industry for almost two decades and has been a multipotentialite and Renaissance woman. She has done everything from being a sale manager to creating her own sports tech consulting business. Recently she joined the team at Open Sponsorship to use strategic thinking to help NCAA college athletes be able to use NIL in their favor. This conversation centers around the concept of being an expert generalist and gleaning information from a variety of sources.

Follow along with Jenn:

Instagram: @jennpao

LinkedIn: https://www.linkedin.com/in/jennpaonessa/

Follow along with Alex:

Website: yourpotentialforeverything.com

Instagram: @yourpotentialforeverything

Book a consult: https://www.yourpotentialforeverything.com/booknow

In this episode of Your Potential for Everything, host Alex brings on Morgan Tuck, a former WNBA player, NCAA Women's basketball standout, & current Director of Franchise Development for the Connecticut Sun. Morgan talks with Alex about playing in the WNBA, her transition to sports business as the Director of Franchise Development for the Connecticut Sun, and her University of Connecticut NCAA Women's Basketball championships.

Morgan decided to pursue her career as a basketball player even though she didn't have as much natural talent as others. She knew that if she worked hard, she would get a scholarship to play NCAA Women's Basketball. Not only did she play at the University of Connecticut, but she won four consecutive NCAA championships. Then Morgan went to the WNBA and was drafted third overall in 2016. In 2020, she won a WNBA Championship with the Seattle Storm. Morgan decided it was time to go into sports business in 2021 and she was quickly offered the role of Director of Franchise Development for the Connecticut Sun. She accepted the role in May of 2021 and the Connecticut Sun are currently in the 2021 WNBA playoffs.

Follow along with Morgan:

Instagram: @m_tuck3

Twitter: @M_Tuck3

Follow along with Alex:

Website: yourpotentialforeverything.com

Instagram: @yourpotentialforeverything

Book a consult: https://www.yourpotentialforeverything.com/booknow

In this episode of Your Potential for Everything, host Alex brings on Jahaan Blake, the CEO & Founder of The J Blake Group. Jahaan talks with Alex about how she became a career coach in sports business, how she helps high-achieving women in sport, and how strategic planning is used in her business.

Jahaan has 15 years of experience in sports front offices and decided to make a career out of being a sports business career coach specializing in helping high achieving women in the sports business get more out of their careers. Strategic planning is a big part of achieving your goals and Alex & Jahaan discuss the importance of having a strategic plan no matter your goal.

Follow along with Jahaan:

Website: https://jahaanblakeappointmentscheduling.as.me/LetsTalk

Instagram: @jahaanblake

Follow along with Alex:

Website: yourpotentialforeverything.com

Instagram: @yourpotentialforeverything

Book a consult: https://www.yourpotentialforeverything.com/booknow

In this episode of Your Potential for Everything, host Alex brings on Mallory Souliotis, an NWHL Isobel Cup Champion and a biomedical engineer who received her degree from Yale. Mallory talks with Alex about how she balances her biomedical engineering research while being a mom to two cats and being a professional ice hockey player in the NWHL.

Mallory has both brains and brawn which allows her to be a true multipotentialite. She plays professional ice hockey for the Boston Pride of the NWHL who recently won the Isobel Cup in 2021. On top of that, Mallory's research as a scientist is changing the lives of humanity for the better. She recognizes she holds a unique position in the world and is a great role model for women and girls who want a career in science and technology.

Follow along with Mallory:

Merchandise: https://bostonpridehockey.com/product/mallory-souliotis-47-shirsey-grey/?ltclid=7303cb11-f619-42da-af63-71cd844859c0

Instagram: @mypalmal14

Twitter: @yourpalmal9

Follow along with Alex:

Website: yourpotentialforeverything.com

Instagram: @yourpotentialforeverything

Book a consult: https://www.yourpotentialforeverything.com/booknow

Alicia Jessop an Associate Professor of Sport Law at Pepperdine and a sports contributor to the Athletic and Washington Post where she focuses on the intersection of sport, business media, and the law. Alicia talks with Alex about how she entered in sports, why she decided to focus on sports law, and her experience in sports journalism.

Alicia is a true multipotentialite and has a keen ability to speak and interact with a diverse group of people which makes her a perceptive journalist. She has focused her research as a professor both in and out of the sports industry, but her love of sports law shines through everything she does. Most recently, she was selected to be the faculty athletics representative at Pepperdine University where her sports law and sports journalism background will play a decisive role.

As the faculty athletics representative, Jessop will serve as a liaison between University leadership, faculty, Pepperdine University Athletics, and the NCAA to ensure the academic integrity of the University and its student-athletes while advocating for and promoting the well-being of student-athletes to ensure they can fully engage with their educational endeavors.

Follow along with Alicia:

Website: https://rulingsports.com/

Instagram: @rulingsports

Twitter: @RulingSports

Follow along with Alex:

Website: yourpotentialforeverything.com

Instagram: @yourpotentialforeverything

Book Series: yourpotentialforeverything.com/books