In this solo episode of the Your Project Shepherd podcast, Francis Ramos, Media & Marketing Manager at Crafted Custom Homes and Podcast producer, shares a step-by-step guide to getting started with social media marketing for builders and designers. Discover why social media is more than just trends—it’s a powerful, free marketing tool that works while you sleep. Francis breaks down platform choices, how to post without being a "content creator," and how to build trust with clients online. Whether you're overwhelmed or unsure where to start, this episode gives you the confidence to grow your business through authentic, consistent content.

Most builders lose leads not because of bad work—but because of bad words. In this episode of Your Project Shepherd, Curtis Lawson sits down with Lauren Jefferson, co-founder of FocusCopy, to uncover how strategic messaging can transform your entire client journey. From fixing broken communication systems to using storytelling to build trust, Lauren shares the exact framework builders need to attract better clients, boost referrals, and stop ghosting in its tracks. If you're tired of feeling invisible online or losing clients after the first call, this conversation is your playbook for better copy and better conversions.

In this episode of Your Project Shepherd, Curtis Lawson sits down with Bob Peterson—Second Vice Chairman of NAHB and founder of Associates in Building and Design. With over 40 years of experience, Bob shares the journey from building homes in Colorado to leading one of the most influential construction organizations in the U.S. Learn how to build a company that can thrive without you, the role of national advocacy, and what younger builders need to succeed in today’s market. If you're in residential construction, remodeling, or leadership—this episode is packed with practical, hard-earned wisdom.

In this episode of Your Project Shepherd, luxury homebuilder Erin Stetzer shares what it really takes to scale from small remodels to $10M+ homes—without sacrificing your family, your sanity, or your standards. Erin breaks down the critical systems, mindset shifts, and team dynamics required to deliver high-end projects. Whether you're a builder, architect, or designer, this conversation offers practical insights on project management, trade relationships, and avoiding burnout while growing in the residential construction industry. Don’t miss Erin’s advice on how to grow with intention and lead with integrity.

In this episode of Your Project Shepherd, we sit down with remodeling business coach Kyle Hunt of Remodelers On The Rise to uncover why skilled remodelers still struggle with profitability, time management, and burnout. Kyle shares proven strategies for mastering financials, sales, marketing, and leadership—so you can stop running your business in survival mode and start building with confidence. Whether you're new to remodeling or a seasoned pro, this episode delivers high-impact coaching to help you fix the holes in your business and reclaim your life.

Builders are great at building—but not always at documenting. In this solo episode of Your Project Shepherd, Curtis Lawson dives into why so many construction professionals struggle with paperwork, recordkeeping, and documentation—and why that puts your business at risk. From missed change orders to legal issues and frustrated clients, Curtis shares real-world insights and practical solutions. Learn how to improve your systems, use construction technology more effectively, and build better habits that protect your company. Whether you're a builder, remodeler, or project manager, this episode is a must-listen for anyone ready to tighten up their back-office game.

In this solo episode of Your Project Shepherd, we explore the three types of “superhuman vision” every great builder needs: 3D vision, X-ray vision, and long-range vision. Learn how to visualize complex assemblies, anticipate hidden issues in remodeling, and plan ahead to avoid costly mistakes down the road. Whether you’re building new or remodeling old, this episode will help sharpen your project foresight and improve communication with clients, trades, and your team. Packed with real-world examples and expert advice, this is a must-listen for builders, remodelers, and project managers aiming to level up their execution.

In this episode of Your Project Shepherd, we dive into the world of LED tape lighting with Jake Briolat from ProLuxe by American Lighting and Patrick Szymkowiak of Datasmart / Duncan Security. Learn where LED tape lighting works best, what mistakes to avoid, and how smart planning transforms ordinary homes into showstoppers. From kitchens and closets to floating shelves and pool decks, we cover real-world applications that matter to builders, architects, and homeowners. If you’re designing or remodeling a home, this episode is your guide to smart, modern lighting design.

In this solo episode of Your Project Shepherd, host Curtis Lawson shares expert strategies for finding, managing, and retaining high-quality subcontractors in the residential construction industry. Whether you're a homebuilder, remodeler, or general contractor, you'll learn how to build lasting trade relationships, prevent slippage, structure fair payment terms, and streamline your processes for better project outcomes. Curtis also introduces peer coaching opportunities through Remodelers on the Rise. Packed with practical advice, this episode is your playbook for running a more efficient and profitable business with dependable subs by your side.

What makes modern homes so much harder to build? In this episode of Your Project Shepherd, Curtis Lawson sits down with architects Sam Brisendine and Julie Wright of BRIGHT Architects & Co. to reveal why clean lines, flush finishes, and minimalism demand maximum precision. From foundation tolerances to flush baseboards, flat roofs to custom cabinetry, this episode dives into the hidden costs, planning challenges, and coordination headaches of high-end modern home design. If you're a homeowner, builder, or designer in the custom home space, this is the deep dive you've been waiting for.