✨On this episode of Your Soulful Career Calling, I sit down with the powerhouse behind Trailblazing Sports Group — Sara Gotfredson. If you’re raising girls, coaching athletes, love women’s sports, or simply crave a career path filled with meaning and impact… this episode is going to speak right to your heart.
Sara’s journey is a masterclass in courage, alignment, and what it truly means to build a life that reflects your values.
We explore her early love of team sports, her ascent through the world of ESPN partnerships, and the exact moment she trusted her intuition enough to pivot away from the security of a massive corporation. That leap — rooted in faith and alignment — eventually led her to create Trailblazing Sports Group, a company that is literally shifting the landscape of women’s sports.
But it’s the human stories that will stay with you…
✨ The families who got to watch their daughters compete on the world stage because Sara helped secure life-changing partnerships.
✨ The mobile mammogram unit that provided 100+ free screenings — including life-saving follow-ups — because of a women’s basketball activation.
✨ The players, coaches, and young girls whose futures are expanding because someone believed their stories deserved investment and visibility.
Sara also opens up about the gifts she once overlooked — her creativity, her authentic relationship-building, her ability to connect brands with meaningful opportunities — and how those gifts became her true superpowers. We talk deeply about emotional intelligence, human connection, and why these are the skills AI simply cannot replace. (And why parents should encourage them in teens more than ever.)
And then… we zoom out.
We look at the future of women’s sports — the momentum in basketball, the growth of the NWSL, the coming wave of soccer, volleyball, hockey, baseball, and even surfing. Sara breaks down why the next decade is going to be transformational and why brands, fans, and young athletes should be paying attention.
We end with what might be my favorite part:
✨Sara’s heartfelt, practical advice for young girls and young women who love sports but don’t know how to turn that passion into a career. Her message is empowering, honest, and full of actionable wisdom:
✔️ Think about what you love — and then look for the business around it.
✔️ Network intentionally and boldly — people want to help, but you have to guide them.
✔️ Become your own cheerleader — put yourself front and center.
✔️ Don’t wait to be discovered… raise your hand, make the call, send the message.
✔️ The worst anyone can say is “no,” and “no” is rarely the end of the story.
By the end, you’ll feel inspired to chase the things that light you up, pursue the gifts that feel natural, and believe — truly believe — that you have a seat at the table.
If you have a daughter, a niece, a student, a teammate, or a friend who loves sports… or who needs that gentle reminder that her dreams are allowed to be big, send this episode her way.
This conversation will ignite something in you. It’s impossible not to feel the spark.
#WomensSports
#WomenInSportsBusiness
#SportsManagement
#TrailblazersInSports
#GirlsWhoLead
#PurposeDrivenCareer
#FutureOfSports
#CareerConfidenceForTeens
Connect with Kasi:
www.careerquestinc.com
Email: [email protected]
IG - careercoachkasi
Connect with Sara:
www.trailblazingsports.com
Email: [email protected]
LinkedIn: Sara Gotfredson
IG - Trailblazing Sports Group