If you were to ask me: What is the single most important skill to have as a communicator? I wouldn’t hesitate to answer.

The single most important skill to have as a communicator is storytelling.

Here’s the thing: Facts are important. The ability to make a cogent argument is important.

But STORY is what changes people. STORY is probably the ONLY thing that can get someone to see the world through a different lens.

And this is as true in business as it is in politics, academia, and science. We are hardwired to remember, repeat, and be moved by a story well told.

My guest today is a champion storyteller, and his name is Corey Rosen. He has a new book coming out that will be a powerful guide for us as communicators: Your Story Well Told: Creative Strategies to Develop and Perform Stories that Wow an Audience. Join us, and learn how you can become a better storyteller.