Discover the heartbeat of modern marketing as we're joined by Fab Giovanetti, chief Marketing Rebel at Alt Marketing School, who brings a breath of fresh air to the conversation on ethical and human-centric marketing strategies. 

“The biggest recurring sentence that our students would say was oh marketing always gave me the ick. And I just said I don't want myself or my clients or my work, for other people to perceive it in a way that feels icky, that feels sticky and it always jumped out at me.” – Fab Giovanetti

Together, we unravel the magic of connecting authentically with your audience, challenging old-school, pushy tactics with a blend of fun, impact, and heartfelt communication. Fab shares her revolutionary take on learning and marketing, urging us to embrace transparency and align our business values with the right audience, proving that integrity and success are not mutually exclusive. Key points throughout include:  

Shift your perspective as we analyze how generational changes led by Millennials and Gen Z are demanding a rewrite of the marketing playbook. Businesses are now tasked with upholding genuine values – truth, transparency, and inclusivity – to resonate with a discerning consumer base that sees right through hollow branding efforts. We celebrate those at the forefront of accessibility in marketing while cautioning against the temptations of performative actions that could backfire spectacularly.

Get connected with Fab Giovanetti:
https://www.linkedin.com/in/fabgiovanetti/
https://altmarketingschool.com/

Other People Mentioned in this episode:

Luis E Castro: https://www.linkedin.com/in/luis-canto-e-castro-3b21b9a4/
Katherine: https://www.instagram.com/accessreimagined/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

When the path less travelled calls your name, it's time to listen. That's exactly what this week's guest, Elaine Rogers, did; her story is nothing short of awe-inspiring. 

"Change is the only constant that we have in the world. We're always in one of the four stages of change. And when we're in the comfort zone of change, it feels comfortable. A business has its own energy and cycle of change. When it's coasting along and comfortable, at some point, it will go stale, or stop." – Elaine Rogers.

Elaine Rogers is a remarkable online business manager for coaches and practitioners who shares her wisdom on the delicate art of balancing business growth with conscious planning. Elaine's tales are a masterclass in self-sufficiency, which later informed her approach to life design and business.

Elaine shares her personal shift from the rat race to rural France and unpacks the intentional choices that led her to craft a meaningful life. Elaine discusses aligning business and life with purpose, the difference between business growth and scaling, sustainability, the ethical considerations in business, and the vital reminder that stepping off the hamster wheel is not only necessary at times but also an act of self-empowerment. Get ready to be inspired to design life and business on your terms and embrace uncharted paths head-on with courage and optimism. Key points throughout include:  

Get connected with Elaine Rogers:

https://www.linkedin.com/in/elainerogers/

https://thesmartobm.com/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

Are you ready to step into greatness? It's time to let your uniqueness shine brightly and create the space for your dreams to unfold. Join Finola as she unveils the exciting details of her highly anticipated book, "What If? Joy Was How You Measured Success And The Money Proved You Right!". But here's the best part: the wait is almost over as you can dive right into its pages from 29th April 2024, available from Amazon.

This week, Finola shares the inspiration, learnings, trials and triumphs of penning her first book. Discover the evolution of publishing and how the innovative cohort writing model fueled the book's transformation in just one year. 

This episode is a celebration of individuality and the strength found in your "too muchness". Hit play now to discover the power of releasing friction, the true metric of joy, aswell as unlocking next-level growth. But that's not all! Keep an ear out for a special launch offer exclusive to listeners. Dare to embrace your true self, take a chance on your destiny and prepare for the blueprint of the transformation you desire most – the next level of you awaits! Key points throughout include:  

"Your too muchness is a beautiful signpost to your inherent uniqueness. Your too muchness is your light shining brightly. Follow that light. Be grateful for what it shows." – Finola Howard.

JOIN FINOLA'S BOOK LOVERS TEAM

You'll gain access to special bonuses and treats, including a live session focusing on the joy release compass. Sign up here: https://www.finolahoward.com/book 

Resources:
Listen back to Your Truth Shared episode #76 with Debbie Jenkins
https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2148362772  

Listen back to meet The Real Marie from episode #54 

https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869 

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

This week, get ready to discover the innovation and resilience that's changing the face of female wellness. Michelle Hone and Sarah Kelly, scientists turned entrepreneurs, delve into the intricacies of women's health through their innovative supplement brand, Herology. Michelle and Sarah's journey from the corridors of academia to the competitive wellness industry is a tale of breaking barriers and forging new paths for female well-being. 

This episode unfolds the duo's tenacity in confronting the societal taboos around women's health and the critical yet often ignored menstrual cycle. Kelly and Michelle's story is a beacon of inspiration for female-led businesses and those passionate about women's empowerment and health. They share their trials and triumphs in launching businesses amidst uncertainty, emphasising the importance of maintaining product integrity against industry resistance. Hit play now to hear this inspiring journey of scientific innovation and entrepreneurial spirit. Key points throughout include:  

"How are we not teaching this in schools? How are we not teaching the different kinds of phases of our menstrual cycle where sometimes we feel really good and energetic, and sometimes we might feel quite low and quite moody and quite anxious? These are the things that women need to understand." – Sarah Kelly.

Thank you for tuning in! If you're curious to learn more about Herology, visit https://herologysupplements.com/. Why not seize the opportunity to try their supplements? Don't forget to use the coupon code YTS10  at the checkout for an exclusive 10% discount!

Get connected with Michelle Hone and Sarah Kelly:

https://www.linkedin.com/in/dr-michelle-hone-bsc-phd-580553b0/ 

https://www.linkedin.com/in/sarahkelly178/?originalSubdomain=ie 

https://herologysupplements.com/ 

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

Are you an entrepreneur who lies awake staring at the ceiling at 2 AM, wondering how to take your business to the next level without burning out? If so, this episode is for you! Get ready to dive deep into the gritty times of entrepreneurship as Marina Branigan joins Finola to discuss career pivots, the humanness of business and how grief can act as a trigger for professional growth. 

Throughout the discussion, we learn of Marina’s heart-wrenching task of facilitating redundancies to the career pivot that brought her back to her purpose. Marina delves into the multifaceted challenges entrepreneurs face when scaling their businesses, especially through hiring virtual assistants (VAs). Marina also offers her perspective on the necessity of strategic planning and mindset adjustments for entrepreneurs aiming to build specialised teams without succumbing to burnout. Tune in for an episode jam-packed with brilliant advice, personal revelations, and the celebration of forging connections that empower both the soul of your business and your own personal expansion. Key points throughout include:  

MARINA’S SPECIAL OFFER TO YOU:

Visit https://bravavirtual.ie/resources/

If you’d like to check out Marina’s course – Room To Breathe: How To Work Successfully with a Virtual Assistant – and use the Coupon Code FINOLA24 for 24% off.

Get connected with Marina Branigan:

https://www.linkedin.com/in/marinabranigan 

Resources:

The Soul Sourced Entrepreneur by Christine Kane
https://soulsourcedbook.com/ 

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

Embrace the transformative power of aligning personal purpose with business as we unfold the story of Rosemary Daynes Kearney, award winning businesswoman and founder of The Care Advocate. Rosemary's resilience and commitment to making care valued and visible in the world is at the heart of our discourse, offering insights and inspiration for anyone seeking to weave their past experiences into meaningful entrepreneurial endeavors.

Rosemary's candid accounts of her personal and professional pivots, including facing redundancy and stepping boldly into entrepreneurship, underscore the importance of adaptability and the entrepreneurial spirit. We highlight the vital importance of collective care and the strength that emerges from community support. By sharing her vision for the Care Advocate, she calls for systemic change that supports healthcare workers, family carers, and the creation of caring workplaces. This episode is not just an exploration of personal transformation, but a call to action for society at large, urging us to affirm the power of care in every facet of life. Key points throughout include:  

"Embracing life's pivots with a heart full of care can transform our darkest moments into opportunities for profound growth and self-realization." - Rosemary Daynes Kearney

Resources:

Get connected with Rosemary:
https://www.linkedin.com/in/rosemary-daynes-kearney/

https://thecareadvocate.ie/

https://rmdkconsultancy.ie/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is produced in partnership with podlad.com

Imagine having a personal skincare consultant in the palm of your hand; that's the reality Fatima Awan brings to life. Fatima is the innovative mind behind Finiite AI. Our enlightening discussion traverses the landscape of digital marketing and e-commerce, where Finite AI's deep learning API is making waves by providing personalized product recommendations to consumers. With a focus on how brands can enhance customer loyalty and engagement, we uncover the potential for e-commerce platforms and retailers to become data-rich powerhouses through the use of AI, driving smarter marketing decisions and improved sales conversion rates.

The journey of entrepreneurship is fraught with challenge and triumph, as vividly shared by Fatima in our conversation about the path of Finiite AI. From a consumer app to a robust B2B platform, the evolution of Finite AI showcases the adaptability and vision required for success in the startup world. We wrap up with Fatima's reflections on the future of AI and the entrepreneurial spirit that fuels innovation, leaving listeners with a sense of the boundless possibilities AI holds. For more on Finite AI's impact and Fatima's entrepreneurial lessons, tune in and be inspired by the transformative power of technology in business.. Key points throughout include:  

"These giant companies, they have the resources to be able to do that, but entrepreneurs with budding ideas that are going into the business world, how are they able to tap into these technologies? I think that's where companies like us come into play, so that they can also take advantage of it." - Fatima Awan, Founder of Finiite AI

Resources:

Get connected with Fatima:
https://www.linkedin.com/in/fatima--awan/

https://www.finiite.com/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is produced in partnership with podlad.com

Have you ever wondered how a love story can blossom into a thriving business? Joining Finola this week is Paisley Hervey, co-founder of Emerald Farm in County Wicklow, who will share her incredible tale of love, resilience, and entrepreneurial success. Paisley unveils how her love story became the foundation for Paisley and her husband's venture, bringing forth natural products that captivated the Irish market. However, their path wasn't without challenges. Paisley opens up about her husband's battles with addiction and mental health, revealing how these hurdles transformed into pillars of purpose and resilience. Rather than breaking him, these trials fueled a profound determination that shaped the very essence of Emerald Farm's success. Tune in to discover how love, perseverance, and a commitment to quality propelled Paisley and her husband's journey from a heartfelt connection to a thriving business. Key points throughout include:  

Resources:

"If you treat your gut with respect and give it those nutrients it needs, you could see a significant improvement in your overall health. It comes down to the inflammation. If you reduce the inflammation in your gut, everything starts working better." – Paisley Harvey.

Get connected with Paisley Harvey:
https://www.linkedin.com/in/paisley-hervey-a457a2199 

https://www.emeraldfarmcbd.ie/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

Get ready to leap into the world of digital marketing as we unravel its complexities with Amanda Webb, an expert in ROI and analytics. This week, you will gain insightful nuggets from Amanda's fascinating journey, starting from her organic hamper business to becoming a celebrated figure in the digital marketing space. 

You'll discover the power of Google Analytics —a robust tool providing indispensable insights into website performance. Are you struggling with website traffic? Fear not, as Amanda ensures that even in the face of low traffic, there's reason for optimism by demonstrating how it can serve as a guiding light for strategy refinement. So, whether you're a seasoned marketer or a newcomer to the digital landscape, this episode will equip you with the tools to harness your analytics for success. Key points throughout include:  

Resources:

https://www.andrewandpete.com/ 

Sign up to Amanda's Analytics Base Course 

Use code TRUTH to avail of a 20% discount: https://payhip.com/b/X5CVr 

Discount valid until the end of March

"People are worried that they've got low traffic to their website. But I think that's a great place to start." – Amanda Webb.

Get connected with Amanda Webb:
https://www.linkedin.com/in/amandawebbsocial/ 

https://spiderworking.com/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

The first step in your marketing is to be brave enough to tell your truth. It's the key to owning your point of difference. The second step is when the market responds to your truth by sharing it. That's when you know it's great marketing. 

This podcast is about sharing the truths of the entrepreneurs I come in contact with that have been brave enough to take that first step and be vulnerable enough to make their difference in the world. I hope that you will be inspired by their stories and can borrow some of their bravery and expertise to tell your truth too. 

Get ready to rewind, unwind and relive some of the most memorable moments from our journey together in 2023. We're diving deep into the good stuff – from personal growth adventures to conquering those nagging insecurities. We'll explore the magic that happens when you embrace life's curveballs, and we've got some powerful insights on how your wardrobe can seriously boost your confidence. It's a compilation of uplifting moments that I trust will inspire positive thoughts to carry you into 2024. I can't wait for you to join me on this journey of self-discovery and shared experiences. 

Episode Excerpts Featured:

#52 Dressing for Success in Business & Beyond with Aoife Dunican

#53 Pushing Boundaries and Following the Whispers of the Universe with Leslie Riley

#54 Get Up Close & Personal with the People you Serve with Finola Howard

#62 Ageing Powerfully: Unleashing Happiness Beyond Midlife with Alana Kirk

#55 Menopause as an Opportunity to Assess with Catherine O’Keefe

#57 Unleashing Podcast Power: Secrets to Success with Jason Allan Scott

#76 The Author Advantage: Book Writing for Business Growth with Emma Williams, Dan Kowalski & Debbie Jenkins

#65 Innovation Through Play: A LEGO Exploration with Per Kristiansen

#56 How To Unlock Opportunities in the Ever Evolving Marketing World with Frank, Kami and Joeri

#63 Self Doubt to Self Discovery: Strategies for Embracing Inner Comfort With Brent Perkins

I hope the wisdom imparted by our extraordinary guests serve as a powerful source of inspiration as you embark on the journey into 2024, propelling you towards the realisation of your deepest aspirations. 

Looking forward to reconnecting with you next year and gaining further insights from a diverse array of fascinating guests!

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com