Your Truth Shared

Are you tired of feeling stuck in your business due to self-doubt and uncertainty? Do you struggle to take action and make progress towards your goals because of negative self-talk and fear of failure?

Discover Vicky Shilling’s 7 step approach to reframing your self-doubt and hitting your business goals as a result. Vicky is a self belief business coach who has helped lots of entrepreneurs and solopreneurs overcome the unseen cost of self-doubt.

“Let’s experiment. Let’s see what happens if we try on a different belief. It doesn’t mean anything if it works or if it doesn’t. It’s just information. Data for us to play with.” – Vicky Shilling

What you will take away from this episode:
• Understanding the importance of self-belief as a foundational element for success.
• How to identify and reframe beliefs that may be holding you back.
• Discovering strategies to challenge yourself and step out of your comfort zone.
• Exploring the connection between mindset shifts and opening new opportunities.
• Gain insights into building confidence to pursue personal and professional goals.
• How to embrace self-doubts as a normal part of the process and flip them into something that doesn’t cost you.

Get Vicky’s Paralysis To Progress audioguide and worksheet:
https://vickyshilling.podia.com/paralysis-progress-audio-guide-worksheet 

Connect with Vicky Shilling:
https://vickyshilling.com/ 
https://www.instagram.com/vicky.shilling/ 

Get connected with host Finola Howard:
https://www.finolahoward.com/ 
https://www.finolahoward.com/book 
https://www.linkedin.com/in/finolahoward/ 
https://www.instagram.com/thisisfinolahoward 
https://www.facebook.com/thisisfinolahoward 
https://www.youtube.com/c/howgreatmarketingworks 
https://www.twitter.com/FinolaHoward 

Do you want to achieve your goals for 2025? This is the blueprint to set you on your way!

As we celebrate the 100th episode, Finola shares her personal and highly effective strategy for annual reflection and growth.

Learn how to paint a comprehensive picture of your past year’s triumphs and trials, ensuring no valuable lesson goes unnoticed. This episode is your gateway to embracing both successes and failures as stepping stones for future growth.

As a special treat, Finola has crafted a downloadable annual review template, designed to guide entrepreneurs in assessing the past year and plotting a course for greater achievements.

Download your FREE Annual Reflection guide:
https://www.finolahoward.com/annual-reflection 

Let’s build a community of shared insights and support, fuelling each other's journeys toward authenticity and success. Reflect on your experiences and to share your revelations with fellow entrepreneurs. Together, we're not just celebrating past achievements but also paving the way for a future aligned with our deepest values and aspirations.

"May you be brave enough to do the work that brings you your dreams."– Finola Howard

Get connected with host Finola Howard:
https://www.finolahoward.com/ 
https://www.finolahoward.com/book 

https://www.linkedin.com/in/finolahoward/ 
https://www.instagram.com/thisisfinolahoward 
https://www.facebook.com/thisisfinolahoward 
https://www.youtube.com/c/howgreatmarketingworks 
https://www.twitter.com/FinolaHoward 

What happens when you step back from the roles you've inherited and embrace a life that truly reflects who you are? Join Finola as she chats with systemic coach and facilitator Norma O'Kelly, exploring the transformative power of systemic coaching. Drawing from her extensive training, Norma shares insights on how the interconnected systems of family, school, and workplace shape our identities and influence our actions.

In a world that often feels isolating, where can we find genuine support? Norma opens up about her journey of stepping into an elder's role too soon, ultimately leading to burnout. She sheds light on how systemic coaching and constellations can help restore balance in our familial roles. By connecting with our ancestors—whether through cherished items or vivid memories—we can combat loneliness and revitalise our entrepreneurial spirit. Norma also emphasises the importance of setting boundaries and moving away from a rescue mentality, which is crucial for our well-being and professional success. She shares practical exercises to help you understand your family dynamics and leverage those insights to grow your personal and professional life. If you're feeling stuck energetically, get ready to step out of entanglement and into a life of empowerment! Key points throughout include:

"You are whole and resourced. You’re not broken. You don’t need to be fixed. You have tons of resources and now it’s time to start accessing them."– Norma O'Kelly.

Get connected with Norma O'Kelly:

https://www.linkedin.com/in/normaokelly/

https://www.normaokelly.com/

Get connected with host Finola Howard:

https://www.finolahoward.com/

https://www.finolahoward.com/book

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

Finola shares the essential Marketing Milestones that can propel entrepreneurial ventures to new heights. The episode is structured around three critical milestones:

Positioning, Engine, and Visibility (P-E-V)

These together create a comprehensive map for business growth.

The episode serves as both a guide and a call to action for entrepreneurs, encouraging them to reflect on their growth journey and utilize the resources provided to drive exponential growth. By focusing on strategic positioning, constructing a robust digital engine, and amplifying visibility, listeners are equipped with actionable steps to elevate their business endeavours.

Take this valuable roadmap to transform your businesses into a success story, with practical advice on how to overcome obstacles and achieve sustainable growth.

"Maps are Key to the Speed of Your Growth. They’re specific enough to be useful and yet not so rigid as to be restrictive" – Finola Howard.

Resources:
Love to get your hands on a copy of this Growth Map?

DOWNLOAD Finola’s 3 Phased Map to Exponential Business Growth Here

Further Listening:

Episode 49 Unlock Your Business Growth With Positioning Strategy:
https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147912139 

Episode 88 The Step-by-Step Guide to the Ultimate Sales and Marketing Funnel:
https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2148659313 

Get connected with host Finola Howard:
https://www.finolahoward.com/ 
https://www.finolahoward.com/book 

https://www.linkedin.com/in/finolahoward/ 
https://www.instagram.com/thisisfinolahoward 
https://www.facebook.com/thisisfinolahoward 
https://www.youtube.com/c/howgreatmarketingworks 
https://www.twitter.com/FinolaHoward 

Did you know that only a small fraction of SMEs actually achieve scalable success? In this episode, Finola sits down with Brendan McGurgan—chartered accountant, director, and CEO mentor—to dive into how adopting a purposeful mindset can propel your business to new heights. Question for you - have you ever analysed your inner voice? Is it your biggest supporter, or is it holding you back? In this discussion, Brendan delves into the power of mindset and the often-overlooked psychological barriers, like imposter syndrome and self-doubt, that even the most successful entrepreneurs face.

Brendan also explores the transformative role of self-awareness in leadership, discussing how it can unlock both personal and organisational potential. Brendan introduces his powerful scaling framework and encourages leaders to engage in introspection, seek feedback, and align personal growth with their company’s goals. This episode promises to inspire leaders from all walks of life to embrace their unique strengths, conquer their mental barriers, and scale their businesses successfully. So, buckle up to shift your mindset, embrace discomfort, and make intentional, growth-focused decisions that your future self will thank you for.

Key points throughout include:
- What does scaling with purpose look like?
- The power of psyche: How your inner dialogue can shape your scaling ambition
- The challenges of scaling and letting go in business
- Developing the 10 principles of scaling framework
- The Ripple Effect of Leadership: How a negative culture can affect your life beyond work
- Scaling support: Why finding the right community matters
- Why you can't scale a business without scaling yourself first
- The Power of Self-Awareness: Leaders Must Address Blind Spots to Inspire Teams
- Helping leaders find their own voice

“I found out that less than 1% of small and medium-sized enterprises ever achieve scale. The tone and content of your inner voice ultimately determines the quality of your life. We define 10 principles of scaling. Your psyche, your mindset, either empowers or disempowers your scaling trajectory.” – Brendan McGurgan.

Get connected with Brendan McGurgan:
https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ 
https://simplescaling.com/ 
https://simplescaling.com/insights/the-book/ 

Get connected with host Finola Howard:
https://www.finolahoward.com/ 
https://www.finolahoward.com/book 

https://www.linkedin.com/in/finolahoward/ 
https://www.instagram.com/thisisfinolahoward 
https://www.facebook.com/thisisfinolahoward 
https://www.youtube.com/c/howgreatmarketingworks 
https://www.twitter.com/FinolaHoward 

Hands up if you’ve ever felt overwhelmed by the sheer number of products in the beauty industry! Do you have a little bag stashed away in the back of your drawer with half-used products? Don’t worry, you’re not alone! This week, Wendy Slattery, CEO of Beauty Buddy, is here to take us on her and her sister’s journey to transform personal challenges within the beauty industry into a flourishing, tech-based, community-driven solution. Wendy, alongside her sister and co-founder, aimed to change how consumers navigate the overwhelming sea of beauty products by creating a platform inspired by TripAdvisor. Their vision was clear: to empower consumers with unbiased reviews through a simple barcode-scanning app.

Hear firsthand about the pivotal role that accelerator programs like New Frontiers and the NDRC played in shaping Beauty Buddy’s trajectory. Wendy also unpacks the a-ha moments of her career,  behind the scenes of planning an adventurous expansion into the U.S. market and how their platform now offers valuable consumer insights directly into the hands of beauty brands. Wendy also reminds us that, no matter the hurdles, we should keep pursuing our dreams because we don’t want to live with the true cost of not trying. Key points throughout include:  

“The more we got into the beauty industry, the more we’ve spoken to makeup artists, beauticians, brands, and retailers. They were all like, how does that not exist already? It’s because they knew the answers, but the consumer didn’t.” – Wendy Slattery.

Get connected with Wendy Slattery:

https://www.linkedin.com/in/wendyslattery/

https://www.poweredxbeautybuddy.com/

Get connected with host Finola Howard:

https://www.finolahoward.com/

https://www.finolahoward.com/book

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

Can a logo change really redefine your business, or is it time to dig deeper into your brand's soul? This week, join Finola as she navigates the sometimes murky waters between a brand refresh and a complete rebrand. With years of experience in brand positioning and development, Finola has learned that aligning with your brand's human values can be transformative.

Take, for instance, Nike's bold decision to stand by Colin Kaepernick—a move that sparked conversation while reinforcing their core identity. In this episode, Finola unpacks why such choices aren't just about aesthetics but about staying true to your brand's beliefs. She also shares personal insights from her book, "What If Joy Was How You Measured Success and the Money Proved You Right!" which taught her the importance of aligning business growth with personal fulfilment.

Get ready to honour the business you're becoming, map your brand's future, and choose the perfect path for change! Key points throughout include:  

"People now identify with brands as a reflection of their own beliefs and values. They need to feel the humanness of the brand before they trust it." – Finola Howard.

Resources:
Not sure if it's time for a refresh or a complete rebrand?

DOWNLOAD Finola's Refresh vs Rebrand Checklist now and discover the best path for you and your business: https://www.finolahoward.com/refresh-vs-rebrand-checklist

Get connected with host Finola Howard:

https://www.finolahoward.com/

https://www.finolahoward.com/book

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

What does it take to turn skyrocketing costs and near-insurmountable obstacles into opportunities for growth and community-building?

Gráinne Mullins, the visionary founder and CEO of Grá Chocolates, reveals her unique approach to tackling these challenges head-on. From battling drastic increases in ingredient prices to dealing with soaring rent, Gráinne shares her story with raw honesty, turning her struggles into a source of inspiration and resilience.

From her origins as a pastry chef to creating hand-painted Easter eggs that became an instant hit during lockdown, Gráinne’s journey is nothing short of inspiring. Her background in fine dining infuses every aspect of Grá Chocolates, from the use of premium Irish ingredients to the meticulous attention to customer experience. This episode is a celebration of local Irish businesses and the massive impact they have on the economy. By supporting ventures like Grá Chocolates, we contribute to a thriving business landscape. Don't miss this heartfelt and motivational conversation filled with valuable insights for entrepreneurs aiming to turn adversity into opportunity.

Key points throughout include: 

KICKSTARTER LINK

https://www.kickstarter.com/projects/grachocolates/chocolate-

lovers-destination-in-the-west-of-ireland 

Find out more about Gra Chocolates:
grachocolates.com

Get connected with host Finola Howard:

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

Are you ready to transform your social media strategy from chasing likes to driving meaningful sales? Join us as we sit down with Karen McCarthy, a social media marketing coach who transformed scepticism into success. Karen shares her evolution from a reluctant marketing student to a values-driven social media expert, sharing practical insights on aligning your online efforts with the buyer's journey.

From navigating the chaos of international interviews post-9/11 to blending creativity and business in France, Karen's experiences highlight the magic that can unfold when you embrace unexpected opportunities. Karen opens up about the profound impact of personal challenges, from the heartache of losing a pet during the pandemic to finding resilience through creative growth. Get ready to discover how nurturing your existing followers and valuing each one as an individual can lead to sustained business growth. Forget likes and comments; it's time to focus on what really drives your business forward. Tune in now and learn how you can connect with your audience on a much deeper level. Key points throughout include: 

"You need to come to terms with the fact that you may not get the likes or comments you think you should, but you'll get the sales you want. There's a real perspective shift when you realise you're playing the wrong game." – Karen McCarthy.

Get connected with Karen McCarthy:

https://www.linkedin.com/in/karen-mccarthy-socialmediastrategist/

https://www.thesimplifiedsocialmedia.com/

SIGN UP NOW FOR KAREN'S FREE COURSE:

THE SIMPLIFIED CONTENT CREATION METHOD
https://www.thesimplifiedsocialmedia.com/free-course

Get connected with host Finola Howard:

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

What is going on with leadership right now? Will we ever bid farewell to one-dimensional, dinosaur-style leadership? Joining Finola this week is Kate Rooney, an excellent leadership coach from The OnLegs Agency, to discuss the persistent challenges of modern corporate leadership. Kate brings a wealth of knowledge from her early retail management days when she prioritised team dynamics over hitting KPIs.

Together, Kate and Finola unpack the significance of vulnerability, navigate power dynamics in leadership, and explore the magical ripple effect that can happen when supportive environments are created. They also delve into transforming teams through honest conversations and establishing trust through transparency. Leaders, it's time to remove the masks and lead with heart and authenticity. Key points throughout include: 

"I would love leaders to take off the mask, go into the room and accept that you don't know everything. How could you? It's too big an ask, ask the questions that you're frightened of asking and ask the questions that you don't know the answers to, and see what comes up." – Kate Rooney.

Get connected with Kate Rooney:

https://www.linkedin.com/in/theonlegsgency/

https://www.theonlegsagency.co.uk/

Get connected with host Finola Howard:

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward