Your Truth Shared

Imagine having a personal skincare consultant in the palm of your hand; that's the reality Fatima Awan brings to life. Fatima is the innovative mind behind Finiite AI. Our enlightening discussion traverses the landscape of digital marketing and e-commerce, where Finite AI's deep learning API is making waves by providing personalized product recommendations to consumers. With a focus on how brands can enhance customer loyalty and engagement, we uncover the potential for e-commerce platforms and retailers to become data-rich powerhouses through the use of AI, driving smarter marketing decisions and improved sales conversion rates.

The journey of entrepreneurship is fraught with challenge and triumph, as vividly shared by Fatima in our conversation about the path of Finiite AI. From a consumer app to a robust B2B platform, the evolution of Finite AI showcases the adaptability and vision required for success in the startup world. We wrap up with Fatima's reflections on the future of AI and the entrepreneurial spirit that fuels innovation, leaving listeners with a sense of the boundless possibilities AI holds. For more on Finite AI's impact and Fatima's entrepreneurial lessons, tune in and be inspired by the transformative power of technology in business.. Key points throughout include:  

"These giant companies, they have the resources to be able to do that, but entrepreneurs with budding ideas that are going into the business world, how are they able to tap into these technologies? I think that's where companies like us come into play, so that they can also take advantage of it." - Fatima Awan, Founder of Finiite AI

Resources:

Get connected with Fatima:
https://www.linkedin.com/in/fatima--awan/

https://www.finiite.com/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is produced in partnership with podlad.com

Have you ever wondered how a love story can blossom into a thriving business? Joining Finola this week is Paisley Hervey, co-founder of Emerald Farm in County Wicklow, who will share her incredible tale of love, resilience, and entrepreneurial success. Paisley unveils how her love story became the foundation for Paisley and her husband's venture, bringing forth natural products that captivated the Irish market. However, their path wasn't without challenges. Paisley opens up about her husband's battles with addiction and mental health, revealing how these hurdles transformed into pillars of purpose and resilience. Rather than breaking him, these trials fueled a profound determination that shaped the very essence of Emerald Farm's success. Tune in to discover how love, perseverance, and a commitment to quality propelled Paisley and her husband's journey from a heartfelt connection to a thriving business. Key points throughout include:  

Resources:

"If you treat your gut with respect and give it those nutrients it needs, you could see a significant improvement in your overall health. It comes down to the inflammation. If you reduce the inflammation in your gut, everything starts working better." – Paisley Harvey.

Get connected with Paisley Harvey:
https://www.linkedin.com/in/paisley-hervey-a457a2199 

https://www.emeraldfarmcbd.ie/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

Get ready to leap into the world of digital marketing as we unravel its complexities with Amanda Webb, an expert in ROI and analytics. This week, you will gain insightful nuggets from Amanda's fascinating journey, starting from her organic hamper business to becoming a celebrated figure in the digital marketing space. 

You'll discover the power of Google Analytics —a robust tool providing indispensable insights into website performance. Are you struggling with website traffic? Fear not, as Amanda ensures that even in the face of low traffic, there's reason for optimism by demonstrating how it can serve as a guiding light for strategy refinement. So, whether you're a seasoned marketer or a newcomer to the digital landscape, this episode will equip you with the tools to harness your analytics for success. Key points throughout include:  

Resources:

https://www.andrewandpete.com/ 

Sign up to Amanda's Analytics Base Course 

Use code TRUTH to avail of a 20% discount: https://payhip.com/b/X5CVr 

Discount valid until the end of March

"People are worried that they've got low traffic to their website. But I think that's a great place to start." – Amanda Webb.

Get connected with Amanda Webb:
https://www.linkedin.com/in/amandawebbsocial/ 

https://spiderworking.com/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

The first step in your marketing is to be brave enough to tell your truth. It's the key to owning your point of difference. The second step is when the market responds to your truth by sharing it. That's when you know it's great marketing. 

This podcast is about sharing the truths of the entrepreneurs I come in contact with that have been brave enough to take that first step and be vulnerable enough to make their difference in the world. I hope that you will be inspired by their stories and can borrow some of their bravery and expertise to tell your truth too. 

Get ready to rewind, unwind and relive some of the most memorable moments from our journey together in 2023. We're diving deep into the good stuff – from personal growth adventures to conquering those nagging insecurities. We'll explore the magic that happens when you embrace life's curveballs, and we've got some powerful insights on how your wardrobe can seriously boost your confidence. It's a compilation of uplifting moments that I trust will inspire positive thoughts to carry you into 2024. I can't wait for you to join me on this journey of self-discovery and shared experiences. 

Episode Excerpts Featured:

#52 Dressing for Success in Business & Beyond with Aoife Dunican

#53 Pushing Boundaries and Following the Whispers of the Universe with Leslie Riley

#54 Get Up Close & Personal with the People you Serve with Finola Howard

#62 Ageing Powerfully: Unleashing Happiness Beyond Midlife with Alana Kirk

#55 Menopause as an Opportunity to Assess with Catherine O’Keefe

#57 Unleashing Podcast Power: Secrets to Success with Jason Allan Scott

#76 The Author Advantage: Book Writing for Business Growth with Emma Williams, Dan Kowalski & Debbie Jenkins

#65 Innovation Through Play: A LEGO Exploration with Per Kristiansen

#56 How To Unlock Opportunities in the Ever Evolving Marketing World with Frank, Kami and Joeri

#63 Self Doubt to Self Discovery: Strategies for Embracing Inner Comfort With Brent Perkins

I hope the wisdom imparted by our extraordinary guests serve as a powerful source of inspiration as you embark on the journey into 2024, propelling you towards the realisation of your deepest aspirations. 

Looking forward to reconnecting with you next year and gaining further insights from a diverse array of fascinating guests!

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

Would you believe a man stepped on the moon before a female councillor was elected in County Leitrim? Yes, you read that right. It's time to spotlight the pressing issue of women's under-representation in Irish County Councils. Joining Finola this week is the ever-insightful Mairead O'Shea, who explores the male-dominated political scene and why such a drastic change is overdue. 

Mairead delves into the inspiring work of See Her Elected, an initiative empowering women by igniting their confidence and skills to run for elections. Mairead unveils the complexities of balancing family life and political duties and the mental barriers that often hinder women from pursuing political roles and provides the essential steps required for a more inclusive political landscape. Key points throughout include:  

Resources:

How Women Rise by Sally Helgesen and Marshall Goldsmith

https://www.howwomenrise.com/ 

Get connected with Mairead O'Shea:
https://www.linkedin.com/in/mairead-o-shea-136a2b1a 

https://www.seeherelected.ie/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

What does it truly mean to become an author in the realm of business? As I sat down with book coach Debbie Jenkins, first-time author Dan Kowalski, and third-time author Emma Williams, I found myself intrigued by their insights. The conversation flowed from the process of writing a book to the mindset shift it demands, and most importantly, when one finally dons the hat of an author. Dan's experience with his book "Wise Choices at Work" opened up a critical discourse on understanding one's target audience and structuring the book with them in mind. The consensus? Writing the book is just the beginning—launching it is the real game.

As we moved forward, we delved into the world of unconventional book writing processes and the power of collaboration. Who would have thought that the support from cohort members could have such a profound impact on the writing process? Debbie Jenkins, the brain behind this unique approach, shared her motivations and stressed the importance of retaining your authentic voice while writing. With a strong emphasis on steering clear from the cookie-cutter approach, this segment was a testament to the power of collaboration.

The final part of our conversation was a poignant examination of the reader's feedback, the responsibility shouldered by writers, and the mixed bag of satisfaction and fear that accompanies authorship. The potential of a book to propel business growth and form a crucial part of an author's personal identity was another vital topic we touched upon. From Debbie's inspirational journey to Dan's practical insights and Emma's transformative experiences, this episode is a treasure trove of wisdom. Join us, and enrich your understanding of the author's journey, its challenges, and its rewards. Key points throughout include:  

"The journey to becoming an author when you're in business is a journey that's often chosen as a way to leverage success to actually take you to the next level in your business." - Dan Kowalski

"The bigger effect that it has had is on me as a business owner. I've kind of stepped into, dare I even say, the word thought leadership. Honestly, I probably wouldn't have said that six months ago. I feel changed by the process and I feel like I'm getting into my stride." - Emma Williams

"Books are like magic door openers and you might not make money on the individual book, but if you do it well, your book will be a business asset and you will make more money than you invested." - Deb Jenkins

Resources:

Debbie Jenkins - https://expertauthor.academy/

Dan Kowalski - WISE plus - Plan A Thinking

Emma Williams - https://l.linklyhq.com/l/1u9Zg

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

Get ready to unlock the secrets of a dynamite social media strategy with award-winning strategist Louise McDonnell. Prepare to expand your digital horizons as Louise shares practical and easily applicable tactics guaranteed to elevate your business.

In this episode, Louise delves into her inspiring career journey and navigates through the complexities of male-dominated industries, shedding light on the challenges of being underestimated and overlooked. Louise also unveils the core components of a highly effective digital strategy. With Louise's six-step approach, we explore the importance of understanding your target audience, setting clear business goals, and constantly revising them. This episode is your roadmap to success in the digital world. So, dive right in and get ready to supercharge your digital strategy. Key points throughout include:  

Resources:

AI-Powered Social Media: How to Save Time & More Leads: 

https://www.sellonsocialmedia.academy/AIEbook

Buy Louise's 2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts:

https://www.amazon.co.uk/Content-Planner-Coaches-Consultants-Experts/dp/1915502535/  

https://www.amazon.com/Content-Planner-Coaches-Consultants-Experts/dp/1915502535 

"If you're using the same messaging, the same tactics that you were using this time last year, forget about it! The basic steps of creating a strategy don't change, but the strategy changes." – Louise McDonnell.

Get connected with Louise McDonnell:
https://sellonsocial.media/

https://www.linkedin.com/company/sellonsocialmedia/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

Navigating the digital strategy landscape can be a bit overwhelming. Questions like which social media platforms to choose, how often to post, and whether to shell out for Google ads can make your head spin. This week’s guest suggest an alternative starting point. Join us for a conversation with award-winning SEO expert and digital strategist, Sarah Jane Vincent. 

Sarah Jane shares her expertise on the critical role of SEO and how larger brands are gravitating towards it for a lasting impact. She takes us through her professional journey and highlights the trials she encountered during the pandemic. Hear more about how understanding a client's long-term objectives is pivotal to sketching an effective digital marketing blueprint.

Sarah Jane provides insightful strategies such as blogging, email marketing, and utilizing platforms like YouTube to drive traffic towards your website. We delve into the significance of keywords and the magic of long-tail keywords in enhancing your visibility in search engine results. Moreover, we uncover the comparison between SEO and ads, underlining that while ads may boost SEO efforts, they don't guarantee the same long-term benefits. Above all, we highlight how SEO can help build trust with potential customers. 

Find out how you can leverage various channels like YouTube and Pinterest to attract customers. We also venture into the upcoming trends for 2024. 

Ready to take your SEO game up a notch? 

Key points throughout include:  

“That's what's going to help you outrank your competitors online. That's what's going to be the difference between you coming up appearing in a search and getting the clicks and the sales, versus somebody else down the line who is just trying to cheat the system." - Sarah Jane Vincent

Get connected with Sarah Jane Vincent:

https://www.linkedin.com/in/sarah-jane-vincent/ 

Her free SEO Success Roadmap is available here 

https://sarahjanevincent.com/

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

Are you ready to master your customer retention game? Multi-passionate entrepreneur, software adoption doctor and author Susannah Simmons joins Finola this week to spill all you need to know about elevating the customer experience. 

Susannah provides valuable advice on understanding customer needs and how the difference between customers and users can be critical for businesses. She explains how a CRM system can be your knight in shining armour, eliminating firefighting and ensuring a perfect balance with customer interactions. Susannah also exposes the elusive “silent killer” in business and unveils the one pivotal question that will propel your business to new heights. So, get ready to seize missed opportunities, harness the force of data insights, and connect with your customers on a whole new level. Key points throughout include:  

“You can go to the doctor and get them to prescribe you medication. But if you don’t fulfil that prescription at the pharmacy and don’t take it, then you don’t get any better. It is the same thing with a product; you could buy it, but if it just sits on the shelf, you’re not getting any value from it.” – Susannah Simmons. 

Get connected with Susannah Simmons:

https://www.linkedin.com/in/susannahmsimmons/ 

Order The Mystery of the Lost Customer now:
https://www.amazon.co.uk/MYSTERY-LOST-CUSTOMER-customer-satisfaction-ebook/dp/B0CKPZ2G42 

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward

This podcast is proudly produced in partnership with podlad.com

Ever thought about why so many business plans fall flat? Wondered why we often avoid planning, even when we know it's crucial for success? This episode is all about unraveling these questions. I share my insights to guide you towards creating a strategic one-page business plan that aligns with your vision and gives you a thrilling picture of your future. 

We delve into the common reasons for business plan failures and plan-avoidance, and discuss how you can dodge these pitfalls. You'll learn about the six one-page plans - a five-year path, an annual plan, a 90-day plan, a product journey map, an integrated sales & marketing calendar, and a financial & key metrics scorecard - and how they can help you manage your business effectively.

Let's not shy away from the fact that creating a comprehensive business plan can be daunting. That's why I'm taking you through the process of integrating strategy with tactics, to ensure your plan is powerful, practical, and resonates with your core values. The podcast also offers tips to remain motivated and overcome challenges when executing your plan. And the cherry on top? I share a link to a proven system that you can use to develop your business plan. 

The Profitable Planner: https://www.howgreatmarketingworks.com/profitable-planner 

Get connected with host Finola Howard: 

https://www.finolahoward.com/

https://www.linkedin.com/in/finolahoward/

https://www.instagram.com/thisisfinolahoward

https://www.facebook.com/thisisfinolahoward

https://www.youtube.com/c/howgreatmarketingworks

https://www.twitter.com/FinolaHoward